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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTip – Today, On Madison Avenue Monday

It’s “Madison Avenue Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, like this article on Bill Bernbach and his thought that “creativity is the last unfair advantage.” Still true. https://www.forbes.com/sites/avidan/2019/06/10/when-advertising-was-transformed-forever-and-became-the-art-of-persuasion/ #madmen #thoughtleadership #madisonavenue

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Leo’s #DailyMarketingTip – Today, On Advertising

I’ve always wondered why more clients don’t budget for pay-per-click (PPC) advertising. It’s perfectly targeted to prospects engaged in a search (Google search, for example) for something specific-a product or service that you offer. It can put you at the top of those they consider-very little waste and your focused landing page link can lead … Leo’s #DailyMarketingTip – Today, On Advertising

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Leo’s #DailyMarketingTip – Today, On Thought Leadership

Thought leadership isn’t only about external marketing and leads. It works, internally, to improve employee loyalty, as well, as most people would rather work for a thought leader in their industry – your CEO, scientist, engineer, etc. – and be part of that team, than for just another company. https://www.grouplevinson.com/thought-leadership-public-relations/ #humanresources  #HRstrategy #thoughtleadership

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Leo’s #DailyMarketingTip – Today, On Madmen Monday

It’s “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s.  Today, check out this interesting article about George Lois, a creative genius and the consummate art director. https://thesumof.com.au/george-lois-the-man-and-the-myth-from-esquire-magazine-to-mad-men/ #madmenmonday #GeorgeLois #madmen

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