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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Before you begin a new digital advertising or social media campaign, check what I call your “information foundation”. Your information foundation consists of things like your website, your social media headers and other places where new prospects would access to find out more about you. Make sure your information foundation is tuned up before the

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Leo’s Daily Tip – Today, On Advertising

Whether in sales or in advertising, one of the best messages is to tap into your prospect’s “pain point”. In other words, what is their problem that they can solve with your product or service. Instead of just stating a feature you provide, show them how you provide a solution.

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Leo’s Daily Tip – Today, On Social Media

When writing social media posts and blog posts, there is a big difference in the value of writing content on the topic you wish to discuss and in your terms vs. writing content on what people are searching for and the way they will be searching for it. The latter will grow engagement and followers.

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