Thought Leadership


Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Email Marketing

Email marketing is a powerful tool in marketing, but in order to work, your email must be seen and read. To improve your chances make sure words in your subject line don’t trigger spam filters. Here are some trigger words to avoid: #emailmarketing #emailstrategy #marketingtips

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

I believe that we have a bit of a way to go before artificial intelligence significantly affects public relations because of the relationship nature of our practice. But check out this interesting article about some of the ways this author thinks AI will affect public relations. #AIinmarketing #AIinpublicrelations #AIinadvertising

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Leo’s #DailyMarketingTips – Today, On Social Media

One way to get more user generated content is to create a unique hashtag relating to your company and then asking customers to include the hashtag when using your products or telling stories about their using your products. This could be a hashtag for a product intro, ongoing brand strategy, conference or other instance, and

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Leo’s #DailyMarketingTips – Today, On Public Relations

Most companies don’t have “news” that would be covered by most business media. For better results, send the media thought leadership pieces about concepts, ideas or trends in your industry. Plus your own thought leadership will get strengthened. #publicrelationsstrategy #PRstrategy #publicrelationstrends

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Leo’s #DailyMarketingTips – Today, On Social Media

Why do you follow a company’s social media pages? Most likely because they are interesting and provide information that interests you. Make sure the posts on your site are interesting to your followers including customers. (Hint: constant promotion or deals from your business aren’t that interesting.) Check out these 15 ideas: #B2bsocialmedia #socialmediamarketing #socialmediacontent

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Leo’s #DailyMarketingTips – Today, On Brand Strategy

There is value in generating awareness. Why do you think #cocacola and others strategize marketing to keep their name in front of people. Good to keep your name in front of prospects & customers to always be the first name people think of when they think of your industry or specialty. #marketingawareness #brandleadership #thoughtleadership

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