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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Search Engine Optimization (SEO)

For better search engine optimization (SEO) for articles linked on your website, use an easy to read URL name. Make it so humans understand it and search engines will too. For example, instead of naming your link https://bizjournal.com/blog/article 10901234 which says nothing and goes no where, use the link: https://grouplevinson.com/wp-content/uploads/2021/03/Biz-Journal-Trends-that-will-disrupt-redefine-marketing-in-2021-Philadelphia-Business-Journal.pdf

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Leo’s Daily Tip – Today, On Social Media

How boring is your social media? If every post is about your products or services frankly, it’s boring. It’s like you’re making them read a sales pitch every day. Perk up your social media with interesting industry stories, tie-ins to news, trends, tips and even humor to have followers looking forward to what you’ll say

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Leo’s Daily Tip – Today, On Website Design

How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home

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Leo’s Daily Tip – Today, On Social Media

Getting a negative review doesn’t have to be the end of the world. Firstly, it shows that your company is real in that everyone makes mistakes (companies with perfect 5.0 scores are not believable). Make time to address the complaint with a solution to show that there a real people who care at your company.

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Leo’s Daily Tip – Today, On Branding

Today’s tip discusses type font boldness and the image it communicates.  Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.

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