close

WHAT
DO
YOU
WANT?

Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Looking to grow followers to your social media pages? Don’t take your employees and customer for granted. Reach out and ask them to follow you. Encourage their comments and make sure you “like” them and even comment to start the conversation, giving your post exposure to people on their lists of followers.

Share this...
Leo’s Daily Tip – Today, On Social Media

New year…it’s a good time to double check your company page on #LinkedIn. Make sure the details are accurate & updated; such as size, number of employees, URL, etc. Review your “about us” section and update it to feature additional products or services added during the previous year.

Share this...
Leo’s Daily Tip – Today, On Social Media

Do you have a graphic in your LinkedIn posts? I’ve seen studies on its value, both ways-1) graphics draw attention to posts, yet b) text posts are more effective because they seem more authentically generated by the author. Which do you think? Looking down your feed now, which do you read mostly?

Share this...
Leo’s Daily Tip – Today, On Public Relations

Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).

Share this...
Leo’s Daily Tip – Today, On Social Media

Your company should be active on Twitter to reach customers and the business media. Develop a list of hashtag words to help become noticed by new followers. Use zero or 1 hashtag in your post itself and only 2-4 at the end. Ultimately, an interesting post is still more valuable than having many hashtags.

Share this...