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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Advertising

Newsletters are a good way of keeping customers/clients up-to-date about your organization and also supports customer loyalty. Today’s trends are fewer words, more graphics to insure people not only receive the newsletter but also read it. https://www.grouplevinson.com/customer-loyalty-public-relations/ #newsletters #customerloyalty #newslettertips

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Are guerrilla marketing techniques viable in this 2024 digital age? We think so. Using digital opens up new opportunities to use low-budget, alternative media methods to surprise customers with placement and message; & then linking it efficiently with your call to action. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #guerrillamarketing #marketingstrategy #surpriseyourcustomers

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Leo’s #DailyMarketingTips – Today, On Social Media

To boost social media readership, look into news and trends, as long as it’s relevant, to develop posts about your company. Trends can be both in content and in style/format of the delivery of the content. https://www.grouplevinson.com/brand-leadership-public-relations/ #socialmediamarketing #socialmediastrategy #socialmediaengagement

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

What does a google search on your main service or product show? Search yours from time to time to keep up with competitive trends, threats and opportunities. Speaking of opportunities, how does your firm show during these searches? Let’s chat about raising your awareness. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #brandleadership #googlesearch

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Leo’s #DailyMarketingTips – Today, On Social Media

What is your social media messaging? Although it’s ok to promote your business, people follow companies because posts are interesting and also may spark a comment or conversation. Watch for follower fatigue by making your content fresh and interesting. https://www.grouplevinson.com/brand-leadership-public-relations/ #socialmediagoals #socialmediamarketing #socialmediastrategy

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Check out this interesting article in Forbes about, “15 Key Marketing Trends To Watch For In 2024” by some key marketing people in the U.S.  Many points are valuable to consider. What additional trends do you see? https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/04/15-key-marketing-trends-to-watch-for-in-2024/?sh=419876b43b4 #marketingstrategy #forbes #strategicmarketing

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Most marketing people focus on initiatives designed to generate traffic, leads & sales. Two other important marketing missions should be to generate customer loyalty and to enhance employee loyalty with marketing that promotes the corporate culture. It could be argued that these two are more important than leads. https://www.grouplevinson.com #customerloyalty #corporate culture #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Book Recommendation

LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: A friend recommended “The Infinite Game” and it’s valuable insight on taking the “infinite” perspective to look at & strategize business, over a short-term profits-focused one for long-term greater results.https://www.amazon.com/The-Infinite-Game-Simon-Sinek-audiobook/dp/B07DKHFTB7/ref=sr_1_1?keywords=the+infinite+game&sr=8-1 #theinfinitegame #favoritebooks #bestmarketingbooks

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