Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Most people are probably not yet ready to buy your product or service today. So how does one get them to remember you until the time has come? An important part of marketing strategy is not just making people aware of you and/or creating a lead, but also to make it easier for them to … Leo’s #DailyMarketingTip – Today, On Brand Strategy
Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen
Public relations is evolving in the age of artificial intelligence. Although no AI is used at GroupLevinson in creative or in strategic planning, as we have found it to provide somewhat pedestrian recommendations (and we continue to test it). GroupLevinson uses AI LLM tactically to develop and focus media lists using 4 steps: 1) select … Leo’s #DailyMarketingTip – Today, On AI in PR
In today’s nascent AI age, people still are looking for authenticity. truth, reality, honesty, originality and other traits are greatly valued. When communicated carefully, this brand image can tilt the scale in your favor. https://www.grouplevinson.com/brand-leadership-public-relations/ #AIinmarketing #brandleadership #thoughtleadership
Question: Who’s the first person you think of when you need a plumber? Or the 1st when you need a lawyer? So are you the first person people think of when they think of your profession, product or service? Our Thought Leadership Marketing Strategy can make that happen. https://www.grouplevinson.com/thought-leadership-public-relations/ #topofmind #thoughtleadership #brandleadership
Keywords are still important but they are evolving, as AI is having larger impact on the way searches are handled. For best results, develop multi-word key-phrases in content that are worded more like the way people query AI and not just popular random words about you and things you promote. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #usingAitosearch #thoughtleadership #howpeoplesearch
Marketing is serious business, but sometimes you can use a good chuckle. I hope you enjoy a little humor to brighten your day. https://www.grouplevinson.com #marketinghumor #thoughtleadership #PRhumor
Getting media attention is valuable, but helping our clients be in a position to receive awards, honors in business or in one’s industry, truly enhances thought leadership. Congratulations to David Navazio and Gentell for being a 2026 INC. 5000 company, awarding the fastest-growing companies in the US! Well deserved!! https://gentell.com #teamgentell #inc5000 #thoughtleadership
Most advertising campaigns are designed to generate a sale. But many companies overlook taking action to generate the 2nd sale from the new customer. One should never assume customer loyalty after only one sale has been made. Develop a marketing track to develop & increase volume and frequency from existing customers. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #repeatbusiness
In this digital age, I still find that THE best marketing tool is in-person, face-to-face networking. For the best warm leads, put yourself and your sales team in networking situations. And fund networking dues and expenses as part of your marketing efforts. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #networkingmeetings