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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Email Marketing

Want more readership of your email marketing. Pay attention to your subject line – it’s usually the make or break wording where people decide to read on or delete. This decision happens in a split second. Make your subject a true  benefit to the reader or news they can’t resist. https://www.grouplevinson.com/public-relations-for-leads-traffic #emailmarketing #marketingstrategy #advertisingstrategy

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Great chart about Unique Selling Propositions (USP)? Does your unique  quality or benefit have value to your market AND is distinctive from your competition? If not, you’re just another business in your space. You may be too close to recognize your USP. Let’s chat about helping you identify it. https://www.grouplevinson.com/brand-leadership-public-relations/ #uniquesellingproposition #brandstrategy #

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Leo’s #DailyMarketingTips – Today, On Social Media

Are social media hashtags relevant in 2024? The answer is “yes” but there are now other tools as well.  Hashtags are important for some social media sites over others. Check out this interesting article about hashtags in 2024: https://www.blog.didm.in/instagram-hashtags-2024-everything-you-need-to-know-about-hashtags/ #marketingstrategy #arehashtagsrelevant #socialmediamarketing

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Leo’s #DailyMarketingTips – Today, On Advertising

Shout out to my friend Joe Domosh of 3-Click Promotions who gave a terrific presentation about how swag should be a valuable component of marketing plans. Did you know that the average logo tee-shirt generates over 5000 impressions? www.3clickpromotions.com #3clickpromotions #swagmarketing #promotionalmarketing

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Leo’s #DailyMarketingTips – Today, On Social Media

Posting on social media, for businesses and thought leaders, is not just about “posting” or putting content online. Posts should provide information, outlook or observation that is consistent with your message and burnishes your brand. https://www.grouplevinson.com/thought-leadership-public-relations/ #socialmediamarketing #thoughtleadership #brandstrategy

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Do customer think you’re products or services are “too expensive?” When we hear that, we hear that a more effective job can be done to communicate value. Unless you’ve been cutting corners, it’s not the time to cut prices. It the time to help people understand the extra quality you provide. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #brandstratey #marketingstrategy #brandexcellence

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Leo’s #DailyMarketingTips – Today, On Advertising

We like these tips from the #AmericanMarketing Association on using direct mail for business-to-business, especially tip#7 to create follow-up plan. Is DM still viable for B2b? They offer some valuable tips to make mail more effective. https://www.ama.org/2019/07/15/8-direct-mail-best-practices-for-b2b-marketers #directmailmarketing #directmailadvertising #b2bmarketing

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Leo’s #DailyMarketingTips – Today, On AI

Would you be embarrassed if a client found out you were using AI to write their content? I know we would be. Fortunately, GroupLevinson content is 100% human. But in case you’re questioning some content you read, check out this article on some of the most effective AI detectors. https://www.forbes.com/sites/technology/article/best-ai-content-detector-tools/?sh=34ab72c75d5e #AIdetector #AIinpublicrelations #aiinmarketing

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Leo’s #DailyMarketingTips – Today, On Social Media

Check out this interesting article about “The Top Social Media And Digital Marketing Trends To Watch In 2024.” Do you agree with these trends? Which ones are you adapting in your business? https://www.forbes.com/sites/katyfinneran/2023/12/21/the-top-social-media-and-digital-marketing-trends-to-watch-in-2024/?sh=3478e64d2f17 #socialmediatrends #2024socialmediatrends #socialmediamarketing

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Leo’s #DailyMarketingTips – Today, On Thought Leadership

You, yes YOU can be a thought leader. Have you ever thought about it, being recognized in your industry as one of the leading thinkers and experts? Check out GroupLevinson’s Thought Leadership program of ghost writing articles, frequent social media posting, speaking engagements and more to enhance your own leadership image. https://www.grouplevinson.com/thought-leadership-public-relations #thoughtleadership #brandleadership #industryguru

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