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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Oct 3, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

The most productive leads are client referrals. Do you have a client referral strategy? Check out this interesting article in the #harvardbusinesreview on “What An Effective Client Referral Strategy Looks Like”. Speaking of referrals, do you know someone who should connect with me? https://hbr.org/2021/03/what-an-effective-client-referral-strategy-looks-like #clientreferrals #marketingstrategy #marketingtips

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Oct 2, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Book Recommendation

MY BOOK RECOMMENDATION OF THE MONTH: “Making Ads Pay” by John Caples, one of the greatest copy writers ever. I especially like his story about the classic headline, “They Laughed When I Sat Down to the Piano…” If you’re a writer or in advertising, this book is a must! https://www.amazon.com/Making-Ads-Pay-Successful-Copywriting/dp/048648601X/ref=sr_1_1?keywords=making+ads+pay+john+caples&sr=8-1 #johncaples #favoritebooks #bestadvertisingbooks

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Sep 29, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Advertising

When your customers are trying to find a vendor like you, what’s the first thing they do? Most likely, they search #Google. So how is your company’s presence there? SEO can be chancy. Consider a pay-per-click ad campaign to put your company name towards the top of the search finds. https://grouplevinson.com #googlesearch #payperclick #researchvendors

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Sep 28, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

“Employee advocacy” is an up-and-coming buzzword in marketing. It means enabling and motivating employees to communicate meaningfully about your company & brand. (Shouldn’t that word be “Company advocacy”?) Either way, enable employees to advocate by making them aware of opportunities and providing the brand talking points & materials to be your advocate. www.grouplevinson.com #employeedadvocacy #marketingstrategy …

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Sep 27, 2023
Business To Business (B2B), Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Just wondering for a friend…because almost everyone tracks leads and closes, but how many companies track client/customer longevity? We guess, it’s not many. If you have customer turnover, a customer loyalty program provides value because it’s cheaper to keep a customer than get a new one. www.grouplevinson.com #customerloyalty #clientloyalty #marketingstrategy

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Sep 22, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Thought Leadership

Do your customers/clients think you’re the best? One way to cultivate that image is to post daily in social media & get them to follow you. Post about your activities, achievements, accomplishments & insight. When you become a thought leader in their eyes, you preserve customer loyalty. https://www.grouplevinson.com #customerloyalty #thoughtleadership #influencer

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Sep 20, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketing Tips – Today, On Advertising

A client asked me about using a marketing message that would show his competitors in a negative light due to some of their practices. Looking from a customer’s perspective, the negative may not be completely understood as addressing their pain point and only reflect badly on the source of the message. My response: always be …

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