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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Public Relations

Most business leaders say that they ”care about their customers”. But what does that really mean, especially in the eyes of the customer. Compose a list of the specific things you do to care about customers better than your competitors and make that part of your website, sales pitches and other advertising messaging.

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Leo’s Daily Tip – Today, On Public Relations

Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).

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