close

WHAT
DO
YOU
WANT?

Public Relations

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Public Relations

Does your company have “white papers”? White papers are 2000+ word documents outlining major positions you have about your industry or a trend. White papers make strong lead magnets. Get them published, then offer them on website & social media pages where prospects can access them after providing their contact info.

Share this...
Leo’s Daily Tip – Today, On Public Relations

Post-pandemic, what steps have you taken to keep your corporate culture alive and thriving? Companies that overlook their culture, even those having record profits, find employees leaving because their work experience is commoditized. Enhance your culture with a dynamic internal PR campaign using social media, newsletters, media releases, events and more.

Share this...
Leo’s Daily Tip – Today, On Public Relations

#thegreatresigning How is your company supporting its corporate culture during this post-pandemic era. Working from home can be productive but disconnected from culture. Develop an internal PR campaign of social media, public relations, newsletters and online events to keep employees caring about your company & proud to work there.

Share this...
Leo’s Daily Tip – Today, On Public Relations

Many PR firms use news wires to distribute press releases. Although releases show up in pre-programmed feeds, there is less chance actual humans will see them. Better to custom craft media lists and then send releases one-to-one to reach actual relevant writers or editors on your list. That’s what we do at GroupLevinson.

Share this...