Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Marketing strategy – lead AND follow your competition. This means that on the one hand, stay one or more steps ahead of them. On the other, follow their every move and react to it when prudent.
Your speaking, or your company’s experts speaking, is a valuable way to enhance your thought leadership. For best results, think about what you want to accomplish as a result. Choose a goal, then develop a call to action, handouts and follow up to make results happen.
Live events with panels of experts in your area are a valuable way to enhance your thought leadership image and grow networking. But don’t forget to schedule some virtual events too. Although virtual networking is limited, virtual panels on a meaningful topic deliver your thought leadership brand while making them accessible to an even wider …
Retailers keep better customers loyal with bonus points or frequency programs. One idea for manufacturers & service businesses is to create an annual special event (golf outing, wine tasting, trip) and communicate a level of sales or other factor for qualification to attend.
Speaking is a great way to become a thought leader and to generate leads. It may be difficult, yet valuable, to collect the names of those in the audience for follow up. But pursue collection-one idea is to run a contest-collect business cards and the winner gets a book or other prize.
Great, you got an article published…here are 6 things to do to maximize awareness: 1) post on social media, 2) add to Website, 4) include in your newsletter, 4) send a special email about it, 5) put the story on your blog, 6) get others to discuss your story.
Media coverage idea: partnering with a non-profit or school can often lift your organization’s message to generate media coverage while it helps that cause too. For example, sponsor a student art project on a subject relating to your mission. Unveil the artwork at a special ceremony at your place and invite the media.
Business-to-business companies, whether a manufacturer or professional services company can benefit from having the CEO or key scientist or engineer to become an industry thought leader so people think of them first when seeking expertise.
Get personal. Select someone, perhaps yourself, to be your company’s thought leader. Promote: in social media, speaking and in the media, your thought leader as the face of your company and brand and communicate personal attention and expertise in a meaningful way that gets remembered.
Looking for a better way to get the media to publish your story? Instead of just telling them the facts or news, craft your story in a way that will be interesting to their readers. Check the angles of the stories they publish and write yours to be in that style.