Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).
One B2B marketing strategy idea for 2022 is to engage a non-profit in your plans. Make sure they are relevant to your business’ mission. Note on website and in marketing this relationship. Not only donate to them, communicate their story and encourage employees to participate helping out.
Your speaking to groups of your prospects is one of the most valuable things you can do to generate leads. Make your talk educational and not sales oriented-a message about some aspect of your business that prospects are interested in. GroupLevinson can help you find and secure speaking opportunities to relevant groups.
Have you heard about “shoppable social posts”? Instead of requiring a prospect to take additional steps finding a website or clicking a few more times to find the information, they feature a direct link to the call to action. So…(hint, hint) https://www.grouplevinson.com/contact-highest-rated-public-relations/
Why is thought leadership a highly successful marketing strategy? Because these days, people are more interested in being educated than in being sold. Fuse PR media exposure with social media posting to deliver educational messaging that distinguish companies and people over competition and turn prospects into leads.
Testimonials have evolved into the term and concept user-generated content (UGC’s), which means showing actual customers using or interacting with your products. Doing so makes your message more believable and relatable. It also helps customers visualize the best ways to use your products, making it easy for them to buy.
Social issues and cause marketing are important and can be valuable for companies in 2022. But be careful that your cause & message don’t inadvertently turn off some customers (unless you want that). Double-check your message objectively from all sides so you’re not shocked by an unexpected reaction.
For best PR results, actively follow the main magazines and blogs in your industry. Get a sense of the types of articles they publish and even which writers write on certain topics. Then prepare a one-to-one pitch promoting your message to the place most likely to publish.
Your internal brand (aka corporate culture) may be different from your company brand. An internal brand is a PROMISE: – to excel in the pursuit of specific business goals, – and to preserve a distinctive environment, – all the while standing for certain principles. It should be unique to your company and communicate why someone …
How are you keeping your people connected to your corporate culture during today’s hybrid or work-from-home environment? Perhaps it’s time to chat about an internal public relations program of email newsletters, internal social media and website, live and virtual employee events and more.