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Public Relations

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Public Relations

Brand authenticity is key to a successful personal thought leadership brand or your company’s brand. When people believe you are genuine and not “trying to sell them”, they more easily respond to your messages and influence. Check out this interesting article: https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/23/my-top-five-tips-for-utilizing-public-relations-pr-to-grow-your-business/ #thoughtleadership #authenticmarketing #brandauthenticity

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Leo’s #DailyMarketingTips – Today, On Thought Leadership

You, yes YOU can be a thought leader. Have you ever thought about it, being recognized in your industry as one of the leading thinkers and experts? Check out GroupLevinson’s Thought Leadership program of ghost writing articles, frequent social media posting, speaking engagements and more to enhance your own leadership image. https://www.grouplevinson.com/thought-leadership-public-relations #thoughtleadership #brandleadership #industryguru

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

I believe that we have a bit of a way to go before artificial intelligence significantly affects public relations because of the relationship nature of our practice. But check out this interesting article about some of the ways this author thinks AI will affect public relations. https://www.globalalliancepr.org/thoughts/2024/5/8/how-is-artificial-intelligence-shaping-public-relations #AIinmarketing #AIinpublicrelations #AIinadvertising

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Leo’s #DailyMarketingTips – Today, On Public Relations

Most companies don’t have “news” that would be covered by most business media. For better results, send the media thought leadership pieces about concepts, ideas or trends in your industry. Plus your own thought leadership will get strengthened. https://www.grouplevinson.com/thought-leadership-public-relations/ #publicrelationsstrategy #PRstrategy #publicrelationstrends

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Leo’s #DailyMarketingTips – Today, On Public Relations

A strong idea for boosting your business-to-business thought leadership is to develop your own event where you are the speaker or moderator of a panel of other experts. Schedule around a light breakfast. Invite clients, prospects and future prospects. Make the topic broad and timely to make more people want to attend. https://www.grouplevinson.com/thought-leadership-public-relations/ #throughtleadership #businessevents

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Leo’s #DailyMarketingTips – Today, On Public Relations

The importance of photographers, videographers and graphic artists…is high in this era of digital communication. Make sure you budget enough for them to help showcase your products & services in ways that attract attention. Without them, your communication will not be maximizing its effectiveness. https://www.linkedin.com/pulse/power-visuals-why-graphic-design-critical-social-media-marketing-ybkmc/ #socialmediamarketing #ilovephotographers #socialmediastrategy

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Do customer think you’re products or services are “too expensive?” When we hear that, we hear that a more effective job can be done to communicate value. Unless you’ve been cutting corners, it’s not the time to cut prices. It the time to help people understand the extra quality you provide. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #brandstratey #marketingstrategy #brandexcellence

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