Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Writing a press release is a different style of writing than that which you may be familiar. Therefore it’s a unique skill. The purpose of a press release is to get an editor or writer interested in your story. It must be interesting and relevant to topics about which they write, as well as factual. …
Do you provide an exceptional customer experience? Track your process how a prospect would use to become a customer or ask a question. How would a current customer place a new order, ask a question or file a complaint? Make the experience as easy as possible and weed out areas where customers might become frustrated.
If you or your business have done something successful for a customer, remember to ask customers to post an online review. Depending on your industry, where to place the review depends on which social media sites other customers and prospects are reading.
Public relations enhances credibility and brand. Maximize PR value so when a story gets written, it means a third party thinks well of you. Magnify its impact by placing links to articles about you on your website, blogs, social media and more. Send out emails communicating how people have published about you.
What do your employees know about your brand and marketing direction? Make time to educate your entire staff about your brand, brand points and what your company stands for so they can accurately and effectively articulate your message. It will create a sense of pride and may generate leads and opportunities
Looking to publish your articles in the media? Don’t just depend on industry publishers. Research popular bloggers in your industry. Often, they are looking for content. Although they have much smaller circulations/followers, theirs is a much more focused group, likely very interested in what you have to say.
What do you think about the value of promoting business anniversaries? It can be important to showing your company’s longevity, but it can also communicate that you are old and old-fashioned. Ultimately, do customers even care? Although anniversaries may be a proud milestone for you, take care to use it (or not) to promote the …
Improve the likelihood of getting media to use your articles and releases is to tie them into the news or the current environment. For example, how do your products or services help or are used as we exit the pandemic or face inflation or resume in-person meetings, etc.? Don’t just make it about you. Bring …
Consistency is important in a public relations program. This means that in addition to only sending press releases when you have news or a new product to publicize, you maintain monthly outreach to key editors and writers. Consistency keeps your company at top of mind awareness for them to reach out to your company as …
To get someone to write about you or your company, it is important to first research which writers write about your topic. Do a search on your topic or area of expertise. Write down the names of the writers you find. Then send them your article or press release and improve your chances for results.