Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
To get someone to write about you or your company, it is important to first research which writers write about your topic. Do a search on your topic or area of expertise. Write down the names of the writers you find. Then send them your article or press release and improve your chances for results.
Giving a talk about your business, whether live or by webinar, can be a valuable way of getting people to know about you & what you do. It also helps establish your thought leadership. Don’t make your talk a sales pitch. Keep it educational, about a philosophy or technique that you use that will be …
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Thought Leadership: One big advantage to your giving webinars through industry or affinity group organizations is that you get the advantage of their promoting your talk, but potentially you have a much larger audience than the 20-30 that normally attend a talk at a conference.
A valuable strategy for elevating your brand is to cultivate sponsorships. Seeing your logo as a sponsor of relevant events generates an enhanced brand image from being associated with leadership in your industry together with prestige by being “in the same league” as the other sponsors.
A very effective medium for B2B companies is a monthly newsletter to customers and prospects. Make the content of a caliber that makes it valuable to read and to look forward. Anchor it with an informational article written by a professional in your organization about a timely topic in your industry-not a sales pitch.
If you want to get stories published about your company and products, pay attention to the format of the media in which you hope to get stories. Some may just feature product listings. Some may want longer, non-promotional stories. Research each format and then craft your pitch around the specific medium. Not all pitches should …
To help make editors and writers more interested in your press releases, develop stories about how your products or services tie in to the news and other issues. For example, if you are an engineering firm, develop releases about how some of the industries you serve are managing or adapting or evolving during the Covid …
Few things beat the strength of a referral to generate new business because it comes with the endorsement of a person trusted by both you and your prospect. Although the best referrals are unsolicited, a low-key email reminder sent to clients once or twice a year may bring surprising results.