Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
For best public relations results, it is important to think like the editor or assignment desk of the media in which you wish to be published, and to write your press releases according to their style. What kind of articles & topics do they publish? Is it only news? Or do they publish opinion or …
National news can affect you. Monitor it in order to be proactive regarding your own organization. For example, how much business did Philadelphia’s Republic Bank lose due to confusion with NY’s Republic Bank that went under? How wary were financial services customers of the industry after the Bernie Madoff incident? Be proactive to reassure customers/prospects …
How is your logo? It should communicate leadership. Is it a bold graphic that stands out among you competitors and boldly states you are the leader? Or is it a weak graphic & type font that gets lost among your competition?
How does your brand image look from the outside in? In other words, what image do you think people receive about your company’s brand-small, big, local, national, average, exceptional, cutting edge, stable, thought leader? How do you want to appear to maximize your opportunities for growth?
Corporate culture: connect your people with a monthly internal newsletter where you let them post edited posts about their pets, kids, hobbies and other interests, together with some news about the company. It will help them feel more connected and part of your community.
Question: What do you think of podcasts? I’d like your feedback regarding podcasts and whether you think people listen to them. Do you? Are they national figures with million people audiences. How about business podcasts? How much time do you spend daily? Thanks for responding in comments.
When news stories break that are related to your industry, work to get you & your name quoted as part of a TV piece or print story. The media relies on experts to round out their story. It might as well be you. Help them remember that you are the thought leader in your field …
Why is publicity valuable? Publicity adds value by helping get your name in the media: articles, blog pieces & video for TV & social media. This 3rd party exposure provides added credibility & endorsement for your message, reinforcing your brand as a thought leader.
Another way to generate thought leadership for you in your industry…write a column (or a number of them) in a key magazine or blog that reaches prime prospects so they’ll see your name editorially. Too busy? Let GroupLevinson ghost write one for you?
Tip 7 of 12 For Generating Leads That Lead To Sales: Find companies that rank businesses like yours. Harness the power of their rankings, ratings and testimonials. They rank highly in searches so you can too. 3rd party endorsements build your credibility. Use their badges on websites, email address, etc.