Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Public relations is evolving in the age of artificial intelligence. Although no AI is used at GroupLevinson in creative or in strategic planning, as we have found it to provide somewhat pedestrian recommendations (and we continue to test it). GroupLevinson uses AI LLM tactically to develop and focus media lists using 4 steps: 1) select … Leo’s #DailyMarketingTip – Today, On AI in PR
Getting media attention is valuable, but helping our clients be in a position to receive awards, honors in business or in one’s industry, truly enhances thought leadership. Congratulations to David Navazio and Gentell for being a 2026 INC. 5000 company, awarding the fastest-growing companies in the US! Well deserved!! https://gentell.com #teamgentell #inc5000 #thoughtleadership
Do you think about that interesting person you met at a meeting six months ago? Do you even remember them? No? that’s why a consistent, thought leadership marketing strategy is so valuable. It keeps your name & advantages in front of a prospect so when the time comes, he remembers you. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #marketingstrategy #PRstrategy
I know people who use AI to write notes-I appreciate their thinking of me, but the message sounds manufactured. Also, I often encounter AI when I call customer service. How much better do I feel when a human answers? You? Take care to use AI as a tool, not as a replacement. https://medium.com/@jeetpadhya35/ai-is-a-tool-not-a-replacement-how-artificial-intelligence-amplifies-human-capability-7a798ba864d2 #artificialintelligence #AIisatool … Leo’s #DailyMarketingTip – Today, On AI
Great quotation! Consider your public relations and your brand messages. It shouldn’t just try to sell stuff. It should make people understand why they should prefer you over others, creating thought leadership for you and your team. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #publicrelations
We’ve just added AI technology to the way we compile lists of media to whom we send thought leadership releases for clients. Before, we searched clients who covered certain general areas. Now, our AI sifts through articles to identify writers who write about our clients’ specific issues and specialties. Strategic…and likely to be much more … Leo’s #DailyMarketingTip – Artificial Intelligence
Marketing is serious business, but sometimes you can use a good chuckle. I hope you enjoy a little humor to brighten your day. https://www.grouplevinson.com #marketinghumor #thoughtleadership #PRhumor
Most companies consider at leaast one or two prospects before choosing a vendor. Many marketers are narcissistic with their messages without considering what the competitors may be saying. Craft your message for to promote yourself, but also taking into account superiority over competitors. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingstrategy #thoughtleadership #competitiveadvantage
Public relations is evolving in the age of artificial intelligence. One valuable way is how media lists are made. Machine learning algorithms sift through huge databases of journalists, bloggers, and influencers and build an auto-generated, precisely targeted media list relative to specified campaign objectives and target audiences…and then automatically make updates as journalists move on. … Leo’s #DailyMarketingTip – Today, On AI in PR
Many look for experience when hiring PR firms. But what does experience mean? Is it mediocrity-knowing the so-called right thing to do similar to everyone else in one’s industry. Or is it a foundation from which creative breakthrough ideas create leadership for you? It’s an important distinction for your company’s growth. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #marketingstrategy