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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Public Relations

Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).

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Leo’s Daily Tip – Today, On Public Relations

Your speaking to groups of your prospects is one of the most valuable things you can do to generate leads. Make your talk educational and not sales oriented-a message about some aspect of your business that prospects are interested in. GroupLevinson can help you find and secure speaking opportunities to relevant groups.

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Leo’s Daily Tip – Today, On Public Relations

Have you heard about “shoppable social posts”? Instead of requiring a prospect to take additional steps finding a website or clicking a few more times to find the information, they feature a direct link to the call to action. So…(hint, hint) https://www.grouplevinson.com/contact-highest-rated-public-relations/  

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Leo’s Daily Tip – Today, On Public Relations

Why is thought leadership a highly successful marketing strategy? Because these days, people are more interested in being educated than in being sold. Fuse PR media exposure with social media posting to deliver educational messaging that distinguish companies and people over competition and turn prospects into leads.

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Leo’s Daily Tip – Today, On Public Relations

Testimonials have evolved into the term and concept user-generated content (UGC’s), which means showing actual customers using or interacting with your products. Doing so makes your message more believable and relatable. It also helps customers visualize the best ways to use your products, making it easy for them to buy.

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Leo’s Daily Tip – Today, On Corporate Culture

Your internal brand (aka corporate culture) may be different from your company brand. An internal brand is a PROMISE: – to excel in the pursuit of specific business goals, – and to preserve a distinctive environment, – all the while standing for certain principles.  It should be unique to your company and communicate why someone

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