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Public Relations

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

Do you provide an exceptional customer experience? Track your process  how a prospect would use to become a customer or ask a question. How would a current customer place a new order, ask a question or file a complaint? Make the experience as easy as possible and weed out areas where customers might become frustrated.

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Leo’s Daily Tip – Today, On Public Relations

Public relations enhances credibility and brand. Maximize PR value so when a story gets written, it means a third party thinks well of you. Magnify its impact by placing links to articles about you on your website, blogs, social media and more. Send out emails communicating how people have published about you.

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Leo’s Daily Tip – Today, On Public Relations

What do your employees know about your brand and marketing direction? Make time to educate your entire staff about your brand, brand points and what your company stands for so they can accurately and effectively articulate your message. It will create a sense of pride and may generate leads and opportunities

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Leo’s Daily Tip – Today, On Public Relations

Looking to publish your articles in the media? Don’t just depend on industry publishers. Research popular bloggers in your industry. Often, they are looking for content. Although they have much smaller circulations/followers, theirs is a much more focused group, likely very interested in what you have to say.

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Leo’s Daily Tip – Today, On Public Relations

What do you think about the value of promoting business anniversaries? It can be important to showing your company’s longevity, but it can also communicate that you are old and old-fashioned.  Ultimately, do customers even care? Although anniversaries may be a proud milestone for you, take care to use it (or not) to promote the

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Leo’s Daily Tip – Today, On Public Relations

Consistency is important in a public relations program. This means that in addition to only sending press releases when you have news or a new product to publicize, you maintain monthly outreach to key editors and writers. Consistency keeps your company at top of mind awareness for them  to reach out to your company as

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