Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
How are you keeping your people connected to your corporate culture during today’s hybrid or work-from-home environment? Perhaps it’s time to chat about an internal public relations program of email newsletters, internal social media and website, live and virtual employee events and more.
Does your company have “white papers”? White papers are 2000+ word documents outlining major positions you have about your industry or a trend. White papers make strong lead magnets. Get them published, then offer them on website & social media pages where prospects can access them after providing their contact info.
Post-pandemic, what steps have you taken to keep your corporate culture alive and thriving? Companies that overlook their culture, even those having record profits, find employees leaving because their work experience is commoditized. Enhance your culture with a dynamic internal PR campaign using social media, newsletters, media releases, events and more.
#thegreatresigning How is your company supporting its corporate culture during this post-pandemic era. Working from home can be productive but disconnected from culture. Develop an internal PR campaign of social media, public relations, newsletters and online events to keep employees caring about your company & proud to work there.
Don’t miss the early warning signs of a business crisis. Following hashtags and keywords on social media that are relevant to you. Develop a list of your employee names, brands, product names, vendors etc. and monitor them, as an easy first step towards #crisismanagement.
When writing a media release, know your audience. They are not interested in knowing everything you know on the topic. They are game for reading an interesting story or information on a topic that means something to them. Keep your #publicrelations focused.
Does your company have a crisis management public relations plan? Unfortunately, most companies don’t have one. Be prepared. To start, think about negative things that could potentially happen. Then plan to manage the news. Imagine what effect if the story got out the wrong way.
Interesting how many companies disconnect their customer service from their marketing. Too bad for them. Customer service builds brand and goodwill but used correctly, it also has the potential to produce add-on sales, referrals and repeat business.
Do you have time to become a thought leader? Do you have time to post on social media several times per week, write articles for the media and speak at industry functions. Yes? Good for you. No? If you don’t have time, we can get behind you and behind the scenes to build your thought …
Many PR firms use news wires to distribute press releases. Although releases show up in pre-programmed feeds, there is less chance actual humans will see them. Better to custom craft media lists and then send releases one-to-one to reach actual relevant writers or editors on your list. That’s what we do at GroupLevinson.