Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
In our thought leadership program, a valuable first step is to be seen as a thought leader by the editors and writers at relevant media. Sending them frequent releases keeps you top of mind so that when they have a related topic in mind, they think of you first.
If at first, editors and writers don’t pick up your story, vary the subject line or headline and pitch again. You may just catch their attention with your new focus & motivate them to decide to pick up your article and/or interview your principal.
One of the fastest ways to become a thought leaders is to speak up in online, industry conversations. Don’t be shy and laid back. Speak up and contribute your advice and insight. Remember to use key hashtags in your post.
Most business leaders say that they ”care about their customers”. But what does that really mean, especially in the eyes of the customer. Compose a list of the specific things you do to care about customers better than your competitors and make that part of your website, sales pitches and other advertising messaging.
People like to do business with companies that cause market by helping a cause from sales of products or just corporate commitment. There is a fine line between helping a cause vs. helping a political lightening rod. Take care not to be tone deaf to the other side, even if you disagree with them. Select …
It’s good to archive press releases on your website to help with search engine optimization. For best results, don’t just store them with generic or date of issue names, put a keyword or two in each title and then group them by a category.
Giving a talk on what you do is an exceptional way to put yourself in front of prime prospects and otherwise establish yourself as a thought leader. Best to make your talk educational and not sales oriented. More people will attend and listen if they’re learning something and not being pitched.
Looking to develop thought leadership for your business or for yourself within your specialty? Consider developing quarterly webinars as part of your marketing strategy. Get people to sign up. Capture their email addresses and follow up with emails.
Looking for thought leadership? Look for writers who write on your topic. Send them your thoughts or position releases consistently so they see that you have more than a one and done pitch and are truly a thought leader, worthy of thinking of you first for a quote on your topic.
Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).