close

WHAT
DO
YOU
WANT?

Public Relations

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Nov 21, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Public Relations

Executives are right to ask for public relations results, but what does “results” mean? Are they asking the right question for their company’s needs. To many, results only relates to lead generation. However, thought leadership, brand leadership, customer loyalty, awareness and other goals may be the results you need to measure and value. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #prresults …

Share this...
Nov 20, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Public Relations

Many PR companies send press releases out via mass email services. The GroupLevinson method also develops a targeted list of writers who actually write about your subject to whom we send a personal pitch. It takes more time & effort but the results are worth it. https://www.grouplevinson.com/thought-leadership-public-relations/ #publicrelations #thoughtleadership #PRagency

Share this...
Oct 19, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips –

The other day, a new prospect asked me if we have connections in his industry? I said that we do, but more importantly is we know how to craft his story to get the attention of editors & writers. For best results, scope out relevant media to see the types of stories they run. Then …

Share this...
Oct 17, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Thought Leadership

Which do you think enhances customers’ response – an obvious advertising message or information from a “trusted authority” in your industry, like from your CEO, president or chief engineer or scientist. Make them a thought leader through PR, social media & speaking ops & differentiate your company to generate leads. Let’s chat about differentiating your …

Share this...
Sep 18, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? https://www.aitimejournal.com/how-ai-is-changing-public-relations/ #AI #artificialintelligence #chatgpt

Share this...
Sep 12, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Customer Loyalty

How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. https://www.grouplevinson.com #repeatbusiness #customerretention #marketingstrategy

Share this...
Aug 24, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Thought Leadership

Yes, you can be a thought leader in your industry. Thought leadership develops from having a consistent mention in industry articles, speaking at industry events and posting and growing followers in social media. We can help make you or key people on your team become thought leaders. Let’s chat about the opportunities. https://www.grouplevinson.com #thoughtleadership #publicrelations …

Share this...