Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Congratulations, so you got an article published in an industry medium. Now’s the time to maximize exposure by featuring a link in social media posts, putting a link on your home page, sending an email about it, linking it under your email sig and more.
Do you ever speak in front of groups about your expertise? I do. Many speakers forget a leave behind-something attendees can take to remind them of you and your company. Also, a token gift can be valuable-we use a pack of mints with our logo on them. Something everyone can use.
B2b companies need to optimize visual content for their products, showing demonstrations, descriptions, etc. using still or video graphics. Wordy descriptions on website and social media will have less effect. Review your product line and plan to go visual.
Happy National (something) Day! Celebrating national days are fun and a good way to tie social media in to larger traffic. But you don’t have to wait for a national day. Create your own to bolster company morale and culture and get everyone celebrating something fun and meaningful together.
In a press release, don’t just communicate the news, do it in a way that reinforces your brand. Create your message to communicate your company’s distinctiveness and convince them why your exceptionalism and story is worth featuring in their medium to make it meaningful to their readers.
To successfully pitch the media in writing about you or your products remember: it’s not about you. It’s about their audience. Craft your pitch showing how you solve a problem their readership is encountering, or provide some news, insight or tips that would be of interest to them. Hint: review past issues to see how …
Elevate your marketing by tying your brand to helping a cause. One way to select a cause is to involve your employees in the selection process. Provide some ground rules, especially about the cause being relevant to your products or brand. Then ask them to provide cause suggestions.
An effective mindset to help get more publicity is to think like a reporter or writer. For the media in which you seek to be published, check out the articles they publish. What types of topics and subjects are they? For best results, craft your story to generate that type of interest.
Did you ever notice that there are people in your field or industry that always seem to be quoted or featured in relevant media? Is that just luck or…perhaps it’s time to have a chat with Leo Levinson at GroupLevinson. The harder we work, the luckier you get.
In our thought leadership program, a valuable first step is to be seen as a thought leader by the editors and writers at relevant media. Sending them frequent releases keeps you top of mind so that when they have a related topic in mind, they think of you first.