WHAT IS THOUGHT LEADERSHIP?
To become known as the first name people think of when they think of your expertise. In other words, our thought leadership program helps get unknown experts and brands known.
The GroupLevinson thought leadership program was developed in 2008 and has been successfully refined and implemented by a diverse roster of clients since then.
SUCCESS STORY: JOSH ONISHI/GENJI DINING GROUP
For the CEO of America’s leading sushi chain, GroupLevinson built his brand as a global thought leader on sustainability by securing speaking opportunities, interviews, media placements and managing his daily social media.
SUCCESS STORY: MIRAMAR GLOBAL
For executive search firm Miramar Global, GroupLevinson developed a highly attended regional event on executive search trends, as well as growing U.S. thought leadership through publicity, social media and speaking opportunities for its chief U.S. executive.
At least 4 things thought leadership does for you:
1. It puts you top of mind so you’re the go-to resource,
the 1st one to call
2. It distinguishes you from competition
& makes you stand out
3. It creates an image of exceptionalism, that you are
the best source for the solution
4. It creates a default of credibility and believability
for you & your products
SUCCESS STORY: STAN SILVERMAN
Former CEO of a Fortune 500 company, Stan Silverman, enhances his thought leadership brand in growing a leadership culture through frequent speaking before business organizations, daily social media postings and bylined articles in business media, developed by GroupLevinson.
SUCCESS STORY: ATLANTIC CONSTRUCTION
National chain store construction specialist, Atlantic Construction, lifted its brand to industry leadership by speaking at their national convention, consistent posting on social media and branded collateral materials.
Are you a thought leader?
The GroupLevinson Thought Leadership Program bolsters your image through:
1. Publicity/Public Relations
Media outreach working to get you in broadcast, print, blogs and digital media.
2. Social Media
Ghost writing social media posts, posting, 24/7 monitoring & responding and reporting
3. Speaking Opportunities
Creating speaking opportunities in front of relevant prospects, industry and/or general business groups.
SUCCESS STORY: GZA ENGINEERING
This leading, national engineering firm gains thought leadership for its local Philadelphia office with a GroupLevinson engineered program consisting of speaking, articles in the media, monthly email newsletter and daily social media activity)
SUCCESS STORY: PETE GUTEKUNST WEALTH MANAGEMENT
More than a wealth manager, Pete Gutekunst and company specializes in managing funds post-retirement, which sets him apart. Through speaking, social media and articles in the media, GroupLevinson helped define the brand, generate awareness and grow his business.
