Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Is part of your marketing strategy what I call “repeat marketing”, focused on the next sales. What are you doing to get customers to repeat their buy and to expand their buy to other products/services you sell? Strategy should involve enhancing trust, knowledge & ease of arranging for that what’s next purchase.
Goal setting: sometimes it’s better to look at the “small picture” instead of the big one. Instead of broad shapeless goals; depending upon your business, focus on getting one extra sale a day or one new client a month. Imagine a year from now if that happened. Then develop a strategy to make those more …
Customers are gods. Teach your staff to revere them and to be happy for having them. Train staff how to interact with customers by creating a culture based on “the answer is yes, what is the question”. Anchor training with communication excellence relating to speed, transparency and friendliness. After one back and forth, pick up …
Looking for referrals? Engage your employees. You never know who they know or to whom they may be related. Craft a bonus program for leads and/or for closed deals. Put a time limit on it. Then promote it to your team and see what happens. If you don’t ask, you’ll never know.
Happy New Year! My New Year’s tip for the year is one word, one concept – consistency. Whatever tactic you chose to market yourself, make sure you’re able to do it consistently. If not consistent, that marketing endeavor will surely fail.
Was 2022 flatter than you expected? Were sales in a rut? Make 2023 a new beginning with a new brand message, logo and/or website to kick in some excitement to your marketing in 2023. Also, energize social media to get the conversation started about your company & grow followers. Let’s chat!
New year marketing tip: develop buzz about your company by launching a new “product” this year and talk it up. Even if your business is a service business, package a new group of services. For example, one our new “products” is our start-up package-everything a start-up needs to market at one flat fee. Interested?
New year marketing tip: what were your best or most popular products or services in 2022? Don’t keep that a secret. Let customers know in your first e-newsletter of the year. Discuss the top 3-10 best products or services you offer. Customers/clients will be interested in knowing what they can add to their buy.
Marketing strategy 2023: Many companies spend most marketing dollars at the top of the funnel, generating leads. They assume that a number of leads will automatically translate into a percent of closed sales. Pro-tip: don’t take warm leads for granted. Spend marketing dollars mid-to-lower funnel too.
It’s marketing budgeting time: in a recession, consider shifting dollars into public relations and social media from advertising. Instead of spending budget on ad space, build awareness with public relations and social media by generating “free” stories in relevant media.