Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
There is always the temptation when developing a questionnaire for market research to go for the extra off topic question, figuring as long as they’re answering go for the added info. Our tip: don’t get greedy-stay on topic. Extraneous questions bring the potential for getting the respondant to stop answering altogether.
Sometimes retailers run “customer appreciation days” where they have offers that demonstrate their appreciation for their customers. B2b and professional services should have customer appreciation initiatives as well so that customers feel appreciated and not taken for granted.
If you’re like most businesses, people aren’t ready to buy from you the first or even second time they encounter your company. As customers consider your company and move closer to buying or not, this is called the marketing funnel. Develop a marketing strategy to identify customers’ needs at each point, moving them along the …
In many firms there is a disconnect between the advertising/marketing message and direction and what sales people are selling. Sales people must sell what the company wants them to in the manner it prescribes – not what they want to sell. Coordinate message, products and brand for successful results or get a new sales team.
Henry Ford had a great line about market research and his product, “If I’d asked customers what they wanted, they would have said ‘a faster horse’.” Remember, market research measures the past or provides future insight in the context of the past.
Is your marketing tactical or strategic. It’s best to do both. Yet, for most companies, their marketing is tactical – the development of a website, an ad, social media posts, a press release, etc. Often, they delude themselves by having staff or an agency that just produces marketing stuff, without looking at how will that …
How to get some easy intelligence about your competition: reverse engineer their advertising message and campaign. What are they promoting? Also in which media are they placing their message? You can tell a lot about which products & markets are most important to them so you can plan a strong offense/defense.
When was the last time you thought about your “elevator pitch”, your 10-second answer to the question “so what do you do”. Perhaps it’s time to update it with a marketing twist. In addition to being concise & factual, sneak in one key marketing point, advantage or priority. Write it. Plan it. Practice it so …
We just heard from a new client who was impressed that we got right back to them the same day responding to their internet inquiry, compared to other firms. What is your customer experience? Are you set up to respond quickly to inquiries, social media comments, etc.? Look at customer experience from their perspective to …
What is the very top of your sales funnel? For most, your prospects start with a google search into your industry and highly rated firms. Make sure your advertising and public relations are focused here targeting this point. Devote budget and creativity to stand out here and take people to the next step leading to …