Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Many businesses build their marketing plans designed to promote their positives. That’s fine, but another strategy to consider is to protect or eliminate your company’s perceived or real weaknesses through marketing. What negative branding might be holding you back? Plan to defend them or to promote such that they cease to be weaknesses.
As you look ahead to marketing budgeting for 2022, is your thinking to just add or deduct 5-20% or so from 2021 budgeting and done? Or is your outlook more strategic, looking at what’s needed to achieve marketing goals? Temper that by looking at what competitors spend–what is needed to capture voice from them and …
A prolonged close is the opposite of an impulse close. The prolonged close is a sales process utilized where it naturally takes time to close a sale. Thought Leadership marketing, using PR and social media, is designed to support a prolonged close by helping unknown experts and companies become known & remembered until the close, …
Depending upon your business, you may want to enhance your local angle on social media & website, especially during the endemic. Tune up your #GoogleMyBusiness, check-ins, frequency of updates, tone of customer reviews & relevant keywords from those reviews for superior search engine results.
In this age of tightening budgets, B2B marketers should recommit to participating in industry events. This becomes more valuable as things open up. Being a sponsor, whether virtually or in person gives your company thought leadership and an opportunity to stand out among competitors in your industry.
Check your timeline: I was conversing with a prospect who was hesitating about hiring us until the 4th quarter. “It’s the middle of summer,” they said! So we double checked their timeline, in reality, to make sure they have time for all the phases needed – introduction,concepting/creative, approval, feedback & revision. When we reviewed his …
I went shopping at brick & mortar stores this weekend, for the first time in a while. I was shocked at how nearly all the stores, especially the big chains, were out of inventory of much that we wanted. So I went home and bought online. It’s almost as if retailers are actively helping Amazon …
There is always the temptation when developing a questionnaire for market research to go for the extra off topic question, figuring as long as they’re answering go for the added info. Our tip: don’t get greedy-stay on topic. Extraneous questions bring the potential for getting the respondant to stop answering altogether.
Sometimes retailers run “customer appreciation days” where they have offers that demonstrate their appreciation for their customers. B2b and professional services should have customer appreciation initiatives as well so that customers feel appreciated and not taken for granted.
If you’re like most businesses, people aren’t ready to buy from you the first or even second time they encounter your company. As customers consider your company and move closer to buying or not, this is called the marketing funnel. Develop a marketing strategy to identify customers’ needs at each point, moving them along the …