Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Did you know that many prospects decide not to hire you or buy your products because of timing or affordability and not because they don’t like your firm or products? It pays to circle back and remarket to older prospect lists because timing is everything. Reminding them of you now, may turn into a sale.
Who are the new searchers? In other words, what demographic is the person assigned to the task of initially searching out a vendor, event or opportunity? Often it is a twenty-something entry-level staffer doing this. Craft your marketing strategy to put your message and be findable in the search engines and sites where they look, …
Videos, showing your product or service, can be powerful, but obviously not if people don’t watch them. Busy execs often feel that watching a video takes too much time. One solution is creating super-short (12-15 seconds) videos and to promote in the title the short time it takes to watch.
When you show a product or service you sell, in your advertising or online, which is better – to show the product or to show the product as it is used. We suggest the latter because that way helps give customers the ability to visualize themselves using it.
As the lockdown ends, people will start meeting, dining, traveling and working at the office more. Have you thought about how will this impact your business and marketing strategy? Will things go back as they were prior to Covid or will they evolve? Will your marketing strategy evolve too?
Market research of customers is easier to do, these days, with all the digital survey tools available. Avoid the temptation of asking questions on too many topics. Keep your line of questioning tight & concise because respondents get turned off when questionnaires become cumbersome & unfocused.
One of the prime keys to success in advertising is consistency. Decide on your message and strategy and then stick with it generating repetitive exposure to your market. Too many give up too soon, just as the message is being remembered and before the results start.
Create your company’s #YouTube channel and post videos on a regular basis. Videos should demo products, introduce people on your team, communicate tips and other messages. Make videos under 2 minutes on average. Promote your channel on Website, email sig, newsletter and more.
Marketing tip for retailers and manufacturers that sell products in stores: It used to be that online retailers worked to duplicate and enhance an in-store experience online. Now it’s reverse. As the online experience grows in dominance, the in-store retail experience now must emulate the online, meaning comparisons, digital theatrics, videos, demos etc. must now …
Few things beat the strength of a referral to generate new business because it comes with the endorsement of a person trusted by both you and your prospect. Although the best referrals are unsolicited, a low-key email reminder sent to clients once or twice a year may bring surprising results.