Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Public relations isn’t only about getting written up in the media. Valuable PR can be developed by getting your people or products out into your community helping out or getting noticed or sampled in some way. https://grouplevinson.com/contact-highest-rated-public-relations/ #thoughtleadership #thoughtleadershipmarketing #publicrelations
Only 2 spaces left to hear me speak next Thursday on Thought Leadership Marketing Strategy, at the HR Café Table at the Union League. Looking forward to seeing you there!! https://grouplevinson.com #thoughtleadership #thoughtleadershipmarketing
Why do growth businesses fail to scale? Check out this article: “Only 14% of Businesses Successfully Scale Innovations – And It’s Usually a Marketing Failure.” If one’s in-house marketing dept. is just capable of status-quo growth, it’s unlikely they have the innovation, creativity and skill to make scale happen. https://growthleadersnews.com/innovation-scaling-why-86-fail-by-2026/ #growthtoscale #brandleadership #marketingcreativity
What is one of the first things to do when starting with a new marketing company – we’d recommend confirming that expectations and goals are on the same page together. That’s why we start with our extensive, customized exploratory questionnaire and interview session. Ask how we can make that happen for you. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership … Leo’s #DailyMarketingTip – Today, On Marketing Strategy
Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen
Question: Who’s the first person you think of when you need a plumber? Or the 1st when you need a lawyer? So are you the first person people think of when they think of your profession, product or service? Our Thought Leadership Marketing Strategy can make that happen. https://www.grouplevinson.com/thought-leadership-public-relations/ #topofmind #thoughtleadership #brandleadership
Marketing is serious business, but sometimes you can use a good chuckle. I hope you enjoy a little humor to brighten your day. https://www.grouplevinson.com #marketinghumor #thoughtleadership #PRhumor
In this digital age, I still find that THE best marketing tool is in-person, face-to-face networking. For the best warm leads, put yourself and your sales team in networking situations. And fund networking dues and expenses as part of your marketing efforts. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #networkingmeetings
Is your marketing program strategic or tactical or both? Most in-house marketing departments are tactical or operational i.e. they do get a job done. However if there’s not a strategic plan behind the tactical, it’s highly unlikely that marketing will make company growth happen. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #strategicmarketing
Do you think about that interesting person you met at a meeting six months ago? Do you even remember them? No? that’s why a consistent, thought leadership marketing strategy is so valuable. It keeps your name & advantages in front of a prospect so when the time comes, he remembers you. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #marketingstrategy #PRstrategy