Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
What is important to your competitors? Their website will often provide clues. Make a list of keywords, large-size visuals, case studies, product priorities and more. The more prominence, the more likely the item is high on their marketing priority.
Wonder if you remember when the car companies waited until September to introduce the new model year for all their cars? People looked forward to it. Consider creating your own “big event” focusing attention on new products or product upgrades and then institutionalizing it, doing it the same time each year.
Are your sales team and marketing team disconnected or in sync? Are they communicating your brand and messaging with one voice? Quiz them on their approaches and then fine-tune and sync them if necessary for maximum results.
I am always amazed at the number of companies, that are actually marketing companies, but have no marketing experts on their boards. Perhaps the problem is that they don’t think of themselves as marketing companies.
Corporate culture marketing: how many companies have the guts to ask their employees about the single most important thing that annoys them about working at the company. Insure their anonymity with a 3rd party survey app and you’ll receive valuable info.
How well does your marketing message answer the question, “Why do I need you?” Review your website, social media, advertising and more to see HOW you provide an answer to the question (and is that answer meaningful to potential customers)…or even IF you answer the question.
Almost every industry has cycles throughout the year – times when they get more leads, close more sales and are otherwise busier or less busy. Identify those cycles and the be proactive and precede them with marketing leading into your cycles to boost their results.
Planning a new marketing initiative? Don’t waste the summertime. Many companies make the mistake of postponing their decision to start until after Labor Day in Sept. Better to start the planning & development now, so you can hit the ground running, ready to implement your campaign in Sept. to start receiving results more quickly.
One cannot do virtual networking, period. But many have had their networking shut down for a couple of years. Now that the pandemic is over, look to restore budgets for joining organizations, going to conferences, traveling to conventions and more. Networking is arguably the best way to develop new leads and new business.
It looks like America may be in the process of emerging from the pandemic’s ”old” “new normal”. Have you tweaked your marketing plan for this period evolving from the pandemic. For example, is it time to promote at tradeshows in-person again? Updating your plan now may give you an edge over competition.