Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen
Question: Who’s the first person you think of when you need a plumber? Or the 1st when you need a lawyer? So are you the first person people think of when they think of your profession, product or service? Our Thought Leadership Marketing Strategy can make that happen. https://www.grouplevinson.com/thought-leadership-public-relations/ #topofmind #thoughtleadership #brandleadership
Marketing is serious business, but sometimes you can use a good chuckle. I hope you enjoy a little humor to brighten your day. https://www.grouplevinson.com #marketinghumor #thoughtleadership #PRhumor
In this digital age, I still find that THE best marketing tool is in-person, face-to-face networking. For the best warm leads, put yourself and your sales team in networking situations. And fund networking dues and expenses as part of your marketing efforts. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #networkingmeetings
Is your marketing program strategic or tactical or both? Most in-house marketing departments are tactical or operational i.e. they do get a job done. However if there’s not a strategic plan behind the tactical, it’s highly unlikely that marketing will make company growth happen. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #strategicmarketing
Do you think about that interesting person you met at a meeting six months ago? Do you even remember them? No? that’s why a consistent, thought leadership marketing strategy is so valuable. It keeps your name & advantages in front of a prospect so when the time comes, he remembers you. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #marketingstrategy #PRstrategy
For many companies, the last things a customer learn about the company is the day they become a customer. Keeping customers updated about the company & services is important for customer loyalty. Newsletters, email, social media, etc. are important tools to make this happen, along with consistency. https://www.grouplevinson.com/customer-loyalty-public-relations/ #customerloyalty #marketingStrategy #thoughtleadership
Most companies consider at leaast one or two prospects before choosing a vendor. Many marketers are narcissistic with their messages without considering what the competitors may be saying. Craft your message for to promote yourself, but also taking into account superiority over competitors. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingstrategy #thoughtleadership #competitiveadvantage
Many look for experience when hiring PR firms. But what does experience mean? Is it mediocrity-knowing the so-called right thing to do similar to everyone else in one’s industry. Or is it a foundation from which creative breakthrough ideas create leadership for you? It’s an important distinction for your company’s growth. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #marketingstrategy
When budgeting for advertising, there may be a number of choices. Don’t try to go into all of them unless you can afford consistency. Prioritize. Then make sure you can fund consistency in one medium before you move on to a second one and so on. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #advertisingstrategy #mediaplanning #marketingstrategy