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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

There is always the temptation when developing a questionnaire for market research to go for the extra off topic question, figuring as long as they’re answering go for the added info. Our tip: don’t get greedy-stay on topic. Extraneous questions bring the potential for getting the respondant to stop answering altogether.

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Leo’s Daily Tip – Today, On Marketing Strategy

If you’re like most businesses, people aren’t ready to buy from you the first or even second time they encounter your company. As customers consider your company and move closer to buying or not, this is called the marketing funnel. Develop a marketing strategy to identify customers’ needs at each point, moving them along the

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Leo’s Daily Tip – Today, On Marketing Strategy

In many firms there is a disconnect between the advertising/marketing message and direction and what sales people are selling. Sales people must sell what the company wants them to in the manner it prescribes – not what they want to sell. Coordinate message, products and brand for successful results or get a new sales team.

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Leo’s Daily Tip – Today, On Marketing Strategy

We just heard from a new client who was impressed that we got right back to them the same day responding to their internet inquiry, compared to other firms. What is your customer experience? Are you set up to respond quickly to inquiries, social media comments, etc.? Look at customer experience from their perspective to

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