close

WHAT
DO
YOU
WANT?

Strategic Planning

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Many businesses build their marketing plans designed to promote their positives. That’s fine, but another strategy to consider is to protect or eliminate your company’s perceived or real weaknesses through marketing. What negative branding might be holding you back? Plan to defend them or to promote such that they cease to be weaknesses.

Share this...
Leo’s Daily Tip – Today, On Marketing Strategy

Check your timeline: I was conversing with a prospect who was hesitating about hiring us until the 4th quarter. “It’s the middle of summer,” they said!  So we double checked their timeline, in reality, to make sure they have time for all the phases needed – introduction,concepting/creative, approval, feedback & revision. When we reviewed his

Share this...
Leo’s Daily Tip – Today, On Marketing Strategy

There is always the temptation when developing a questionnaire for market research to go for the extra off topic question, figuring as long as they’re answering go for the added info. Our tip: don’t get greedy-stay on topic. Extraneous questions bring the potential for getting the respondant to stop answering altogether.

Share this...
Leo’s Daily Tip – Today, On Marketing Strategy

If you’re like most businesses, people aren’t ready to buy from you the first or even second time they encounter your company. As customers consider your company and move closer to buying or not, this is called the marketing funnel. Develop a marketing strategy to identify customers’ needs at each point, moving them along the

Share this...