WHAT IS A BRAND?
Many people think that a brand is just a logo or simply awareness & visibility. Our definition of a brand is more powerful. It’s based on the word PROMISE: “A brand is a promise to provide a distinctive product or service on a consistent basis and then to be known for that promise.”
SUCCESS STORY: RITA’S ITALIAN ICES
GroupLevinson grew this iconic brand from virtually scratch and helped Rita’s grow from 23 to over 240 stores, increase sales per store, develop the famed free water ice on the first day of spring promotion, got them into Major League Baseball, created community outreach and more.
SUCCESS STORY: MAETRICS
GroupLevinson reconcepted the Maetrics brand to be able to compete on a global stage as a top-tier life sciences consulting firm. We created a strategy and creative campaign designed to grow awareness, sales and thought leadership throughout North America and Europe.
At least 4 things brand leadership does for you:
1. It defines you and/or your firm so people know exactly what you do and what you stand for.
2. It distinguishes you from competition so customers know why they should choose you.
3. You take control of your own message, instead of letting it be manipulated by others.
4. It helps customers think of you first.
SUCCESS STORY: GRAPHENE FRONTIERS
For this start-up tech company, GroupLevinson branded its key product, developed their Website and online information foundation, designed its brochure and generated media coverage of its leadership technological innovations.
SUCCESS STORY: RESOLUTION MANAGEMENT CONSULTANTS
GroupLevinson developed brand and thought leadership for this construction and construction law consulting firm. After reconcepting its brand and Website, we continue to help RMC enhance its thought leadership with media coverage, speaking opportunities and daily social media activity.
SUCCESS STORY: KING OF SWEETS
GroupLevinson helped introduce this innovative new candy with logo design, tradeshow publicity, package design, trade advertising and more.
SUCCESS STORY: PERRYMAN CONSTRUCTION
GroupLevinson built thought leadership for this construction company’s chief executive officer by writing and managing daily social media, developing speaking opportunities and generating stories in the media about him and his company.
