Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
I went shopping at brick & mortar stores this weekend, for the first time in a while. I was shocked at how nearly all the stores, especially the big chains, were out of inventory of much that we wanted. So I went home and bought online. It’s almost as if retailers are actively helping Amazon …
Sure, your email newsletter is designed to be read and to enhance the thought leadership of your brand. One valuable goal is to stimulate clicks to your website for more information. Make sure your email newsletter has links and buttons to make it easy to do so.
Social media tip: talk back. This means that when someone comments on your post, instead of ignoring that comment or simply liking it, like it and then comment on the comment. You’ll start a dialog and also raise the engagement as well as trigger the algorithms into listing yours as a company with more activity …
A tip for growing followers in B2B social media is to post posts that are “beyond” the company and products and post interesting videos that are loosely related to your industry or brand, as well as humor, news and other information of interest that might attract new people to learn about your company.
Leverage the reach and readership of your email newsletters by coordinating a social media post or brief campaign around them. Tease their publication date to raise awareness and to grow your emailing list.
There is always the temptation when developing a questionnaire for market research to go for the extra off topic question, figuring as long as they’re answering go for the added info. Our tip: don’t get greedy-stay on topic. Extraneous questions bring the potential for getting the respondant to stop answering altogether.
Writing a press release is a different style of writing than that which you may be familiar. Therefore it’s a unique skill. The purpose of a press release is to get an editor or writer interested in your story. It must be interesting and relevant to topics about which they write, as well as factual. …
Copywriting tip: a strong lead-in is to get your market thinking by asking them a question. Instead of just telling them a fact about what you do, ask them a question relating to your product or service. For example, what would happen if ten percent more people in your industry knew about you?
Sometimes retailers run “customer appreciation days” where they have offers that demonstrate their appreciation for their customers. B2b and professional services should have customer appreciation initiatives as well so that customers feel appreciated and not taken for granted.
If you’re like most businesses, people aren’t ready to buy from you the first or even second time they encounter your company. As customers consider your company and move closer to buying or not, this is called the marketing funnel. Develop a marketing strategy to identify customers’ needs at each point, moving them along the …