Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Key word tip: wonder about the best key words to use in your industry? Make a list of the words/phrases you think. Then do your own google searches for them. What comes up with your search – competitors, key info, customers? Pick the words that are most relevant to your marketing goals.
Everybody talks about it, but do you really understand your sales funnel (your sales process, illustrated by an inverted triangle graphic), illustrating where a larger number of leads leads to your number of sales. Address your marketing planning to maximize the process from leads, to sales pitches to closed sales.
More of “tis the season for planning”…emerging from the pandemic brings a great deal of uncertainty to the market. Plan annually but make plans to review your marketing budget at least every 3 months in 2023 and adjust it to evolving marketing conditions.
Tis the season for planning…consider how you will improve your marketing in 2023. How will you plan to generate more exposure, leads, sales and retention of clients/customers? Craft your marketing plan to achieve your goals and if you’d like to chat, let’s set a time and place.
When was the last time you took a look at your social media headers and copy. Check your business and personal sites to make sure you have the latest graphics that are consistent with your brand. Also, take a moment to update the information in your profile and other details.
Ever wonder what your clients are thinking about relating to doing business with you? Why not survey them? But get personal in a direct email with only 2-4 questions. A typical survey gets only about a 20-30% response. Your personal email will get you about 80% response plus real answers.
Live events with panels of experts in your area are a valuable way to enhance your thought leadership image and grow networking. But don’t forget to schedule some virtual events too. Although virtual networking is limited, virtual panels on a meaningful topic deliver your thought leadership brand while making them accessible to an even wider …
Retailers keep better customers loyal with bonus points or frequency programs. One idea for manufacturers & service businesses is to create an annual special event (golf outing, wine tasting, trip) and communicate a level of sales or other factor for qualification to attend.
Did you just get a positive review or kind words from a customer? Leverage its use by using it as a quote on your website, social media, within your newsletter etc. even if you can’t use the person’s name.
Did you ever wish you could get a 2nd opinion about your marketing and advertising program, without having to disrupt your current marketing people and program? Contact me to get more information about the GroupLevinson Marketing TuneUp, a 2nd opinion about what you’re doing right & what can be improved.