Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
One very basic, but often overlooked, tip for having people find your company online is to claim your business on google and fill out the profile. Big or small, your business will benefit when customers search for it. To do this: log into google. Search for your business. Verify it. Then edit your listing.
One tip for having people find your company’s Website in their google search is to make sure your keyword is consistent with your Website’s content. Choose a main keyword. Public relations, for example. Make sure your Web content uses the words public relations prominently. If the content doesn’t mention or uses other keywords, you will …
I’m sure I’ve mentioned this simple tip, but as we come out of lockdown mode, it’s important to mention again as people are not used to networking in person. The tip: ALWAYS carry business cards. Make sure you carry your cards, to give people your contact information. I tuck them into every car, bag, jacket, …
How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators …
One of the big advantage of digital advertising is your ability to measure data and results. Although growth in followers and engagement is interesting, it may not be the valuable data to track. Analyze specific product purchases, new customers gained, repeat business, order size and others for more effective planning.
Be wary of comparing your product or company to a named competitor. Don’t give your customers any ideas about vendors to consider. Unless that competitor has greater than 50% market share, let customers figure it out for themselves who they’ll compare. Develop a list of your advantages and benefits that stands on its own, no …
What is your advertising message? Is it about your company, your products and services? Or is it about what your company, products and services can do for customers, written from their perspective and in their words? We call this messaging “you talk” where the message is all about you (the customer) and your needs.
#GoogleAdwords can be a valuable form of advertising because you place your message in front of people actively searching for what you sell. A key to success is in having many keywords in your archive of trigger words. Don’t skimp – even hundreds of keywords and phrases will improve your chances for results.
When planning a product demo or how-to video, clear your mind such that you imagine your story told to someone who knows nothing about your process. Then take them step-by-step starting with the basics and build as you go. Too many videos lose their audience by skipping steps and/or assuming viewers have a higher level …
Did you know that most people who view business videos online tune out after as little as 15-30 seconds? On YouTube and other hosts, you can actually see how long people stay with your videos before exiting. The tip is to make sure your important points in the videos are up front to maximize results.