Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Social issues and cause marketing are important and can be valuable for companies in 2022. But be careful that your cause & message don’t inadvertently turn off some customers (unless you want that). Double-check your message objectively from all sides so you’re not shocked by an unexpected reaction.
Common SEO misconception: did you know that meta descriptions have nothing to do with search ranking? However they have a lot to do with whether the public clicks on your link in the search results they look over, because meta description is the descriptive copy under the link. Write it for the searcher not the …
It may be a small item for many, but take ownership of your business’ profile on Google Business. It can be a factor in helping search find your business over others, especially professional services and retail businesses; even B2b businesses can benefit.
Planning marketing for 2022? What’s your goal? (COMMON MISCONCEPTION: ONLY to generate leads). Some other valuable goals: 1) to reinforce sales team, 2) create product/service awareness, 3) promote customer loyalty, 4) introduce a new product/service, 5) sustain interest leading to a prolonged close, 6) to enhance culture internally, etc.
For best PR results, actively follow the main magazines and blogs in your industry. Get a sense of the types of articles they publish and even which writers write on certain topics. Then prepare a one-to-one pitch promoting your message to the place most likely to publish.
In looking ahead to 2022, perhaps this is the year you resolve to become more of a thought leader? If a combination of #publicrelations, published articles, speaking engagement and growing your social media sound good. Let’s chat. Because GroupLevinson helps unknown experts become known. Happy Thanksgiving!
When it comes to social media and boosting your presence, it’s true that bloggers and influencers can be valuable, but don’t forget your followers who can also be valuable. Develop posts that interest and engage them so that they too will send them to their followers helping you grow audience & stature.
Marketing tip: Many companies hold off starting things until after the first of the year. Why? Start work now & in December in order to hit the ground running in January. If you wait and start in January, you’ll actually not feel the effects until at least mid-February – a lot of momentum lost.
Make your first impression count on your website’s home page. Do one of two things: 1) communicate the single most important distinguishing thing about your company or product in a “boom” moment. 2) make a benefit statement that you are confident will engage and intrigue the prospect and make them want to know more. Write …
For thousands of years, people have run businesses using principles of leadership, mentoring, corporate culture, networking, finance & marketing. Do you really think 2 years can disrupt that to create a new normal? Don’t get sidetracked if your company had two exceptionally successful years, and abandon principles. Most likely the recent is the aberration. Plan …