Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Never underestimate the value of using a lot of white space in your ad. Especially if it is going on a digital page – digital pages are often quite busy with type and graphics. White space gives your ad some space enabling it to pop out your headline to be read more easlily.

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Leo’s Daily Tip – Today, On Search Engine Optimization (SEO)

For better search engine optimization (SEO) for articles linked on your website, use an easy to read URL name. Make it so humans understand it and search engines will too. For example, instead of naming your link 10901234 which says nothing and goes no where, use the link:

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Leo’s Daily Tip – Today, On Social Media

How boring is your social media? If every post is about your products or services frankly, it’s boring. It’s like you’re making them read a sales pitch every day. Perk up your social media with interesting industry stories, tie-ins to news, trends, tips and even humor to have followers looking forward to what you’ll say

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Leo’s Daily Tip – Today, On Website Design

How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home

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Leo’s Daily Tip – Today, On Social Media

Getting a negative review doesn’t have to be the end of the world. Firstly, it shows that your company is real in that everyone makes mistakes (companies with perfect 5.0 scores are not believable). Make time to address the complaint with a solution to show that there a real people who care at your company.

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