Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Two schools of thought on subject lines in marketing emails: 1) keep it short, even as little as 1 word, 2) make subject lines longer and more expressive so a reader gets your message even if they don’t read any further. Test which theory works best for you.
Weekly posting in social media is valuable in getting your message out and growing your followers, but don’t let it end there. Take another step by engaging and commenting on vendor and customer sites. Tie in your expertise in your comments to take follower growth to the next step.
Google Adwords Smart Campaigns can be a helpful way for beginners to start digital advertising, but take care that their algorithms don’t derail your campaign by connecting keywords in an unintended way. For best B2B results, hire an experienced firm to link keywords with the brand, market and marketing vision and goals you intended.
Social media videos must start with high impact. Prospective viewers usually watch a few seconds and then decide whether to watch the rest. If your video is just warming up in the first seconds, you’ve probably lost them.
Use #hashtags that are both popular and trending for best results – raising impressions and growing followers. Don’t just make a hashtag up, unless it’s for your special event. Make them easy to remember. Check out Twitter’s #trendinghashtags and select those that are compatible with your brand and message.
Is your marketing tactical or strategic. It’s best to do both. Yet, for most companies, their marketing is tactical – the development of a website, an ad, social media posts, a press release, etc. Often, they delude themselves by having staff or an agency that just produces marketing stuff, without looking at how will that …
Funny: I just saw a competitor linking to a client we’re prospecting. It tells me that he’s in on the pitch too. LinkedIn is a terrific competitive intelligence tool but it can work to your disadvantage too. Connect to people carefully or you may be broadcasting your prospects or “secret” vendors to competitors.
Wondering what to write about in your blog or to script your next video? Take your cues from customers’ questions. Either check questions from online or quiz your sales staff or call center to get some popular questions and then write about them, to generate maximum interest.
A subtle but effective way to improve your advertising results is to change your content style. Experiment with prose, humor, dry factual, harder sell and other writing styles and track the results to see which writing style works best for your business.
How to get some easy intelligence about your competition: reverse engineer their advertising message and campaign. What are they promoting? Also in which media are they placing their message? You can tell a lot about which products & markets are most important to them so you can plan a strong offense/defense.