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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Weekly posting in social media is valuable in getting your message out and growing your followers, but don’t let it end there. Take another step by engaging and commenting on vendor and customer sites.  Tie in your expertise in your comments to take follower growth to the next step.

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Leo’s Daily Tip – Today, On Advertising

Google Adwords Smart Campaigns can be a helpful way for beginners to start digital advertising, but take care that their algorithms don’t derail your campaign by connecting keywords in an unintended way. For best B2B results, hire an experienced firm to link keywords with the brand, market  and marketing vision and goals you intended.

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Leo’s Daily Tip – Today, On Social Media

Use #hashtags that are both popular and trending for best results – raising impressions and growing followers. Don’t just make a hashtag up, unless it’s for your special event. Make them easy to remember. Check out Twitter’s #trendinghashtags and select those that are compatible with your brand and message.

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Leo’s Daily Tip – Today, On Social Media

Funny: I just saw a competitor linking to a client we’re prospecting. It tells me that he’s in on the pitch too. LinkedIn is a terrific competitive intelligence tool but it can work to your disadvantage too. Connect to people carefully or you may be broadcasting your prospects or “secret”  vendors to competitors.

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Leo’s Daily Tip – Today, On Advertising

Wondering what to write about in your blog or to script your next video? Take your cues from customers’ questions. Either check questions from online or quiz your sales staff or call center to get some popular questions and then write about them, to generate maximum interest.

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Leo’s Daily Tip – Today, On Advertising

Pro-tip: writing advertising copy? Write it. Then cut out the first sentence or paragraph. It’s usually superfluous. Often people feel they need to use the first sentence or paragraph to “warm up” their reader. You don’t. For best results, get to the point fast.

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