Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
How are you keeping your people connected to your corporate culture during today’s hybrid or work-from-home environment? Perhaps it’s time to chat about an internal public relations program of email newsletters, internal social media and website, live and virtual employee events and more.
Keywords are not only perfect spellings and grammatically correct phrases. If customers frequently misspell words or misuse wording in phrases, also use those in content & search terms you include on your website, social media sites and other ways to get your company found.
I’ve seen this tip elsewhere but thought I’d pass it along since it seemed so universally valuable. If you’re using your cell phone to take photos for social media, remember to wipe off your lens first before you take the photo, since devices are touched so much. Seems obvious but the tip is so widely …
One easy way to monitor how social media results is to note and highlight your top 3 posts each month. After 6-8 months or so, you may find that there are similarities between the most popular ones. It gives you an insight into your audience, as well as what posts interest them.
Many businesses build their marketing plans designed to promote their positives. That’s fine, but another strategy to consider is to protect or eliminate your company’s perceived or real weaknesses through marketing. What negative branding might be holding you back? Plan to defend them or to promote such that they cease to be weaknesses.
Does your company have “white papers”? White papers are 2000+ word documents outlining major positions you have about your industry or a trend. White papers make strong lead magnets. Get them published, then offer them on website & social media pages where prospects can access them after providing their contact info.
As you look ahead to marketing budgeting for 2022, is your thinking to just add or deduct 5-20% or so from 2021 budgeting and done? Or is your outlook more strategic, looking at what’s needed to achieve marketing goals? Temper that by looking at what competitors spend–what is needed to capture voice from them and …
While we’re on the topic of direct mail, we’ve seen estimates showing that adding personalization to email or direct mail marketing improves “open” rates by over 50%. Simply addressing to the person instead of a generic greeting will help. Having their name at the beginning of the letter improves results even more.
Quick. How long does it take to delete an email vs how long does it take to throw out a direct mail piece. Both can be quick but actual mail takes longer when in the meantime, your teaser message is seen and processed, giving you a better opportunity to get your mailer opened. Test printed …
Post-pandemic, what steps have you taken to keep your corporate culture alive and thriving? Companies that overlook their culture, even those having record profits, find employees leaving because their work experience is commoditized. Enhance your culture with a dynamic internal PR campaign using social media, newsletters, media releases, events and more.