Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Handy tip for newsletter marketing: test your newletter before sending it to your list. In other words, send your final copy to yourself and a few others first. See how it looks. Does it look like spam? Are the photos scaled properly? Is the type the right size and lined up. If so, send it …
Take a look at your email signature. Sure, it should have all the basics – logo, name, phone, website etc. But also add one marketing link to an article or video that promotes something about you. Change it every month or so.
Never underestimate the value of using a lot of white space in your ad. Especially if it is going on a digital page – digital pages are often quite busy with type and graphics. White space gives your ad some space enabling it to pop out your headline to be read more easlily.
For better search engine optimization (SEO) for articles linked on your website, use an easy to read URL name. Make it so humans understand it and search engines will too. For example, instead of naming your link https://bizjournal.com/blog/article 10901234 which says nothing and goes no where, use the link: https://grouplevinson.com/wp-content/uploads/2021/03/Biz-Journal-Trends-that-will-disrupt-redefine-marketing-in-2021-Philadelphia-Business-Journal.pdf
How boring is your social media? If every post is about your products or services frankly, it’s boring. It’s like you’re making them read a sales pitch every day. Perk up your social media with interesting industry stories, tie-ins to news, trends, tips and even humor to have followers looking forward to what you’ll say …
How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home …
Did you know that many prospects decide not to hire you or buy your products because of timing or affordability and not because they don’t like your firm or products? It pays to circle back and remarket to older prospect lists because timing is everything. Reminding them of you now, may turn into a sale.
Getting a negative review doesn’t have to be the end of the world. Firstly, it shows that your company is real in that everyone makes mistakes (companies with perfect 5.0 scores are not believable). Make time to address the complaint with a solution to show that there a real people who care at your company. …
To get someone to write about you or your company, it is important to first research which writers write about your topic. Do a search on your topic or area of expertise. Write down the names of the writers you find. Then send them your article or press release and improve your chances for results.
Giving a talk about your business, whether live or by webinar, can be a valuable way of getting people to know about you & what you do. It also helps establish your thought leadership. Don’t make your talk a sales pitch. Keep it educational, about a philosophy or technique that you use that will be …