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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

I’ve seen this tip elsewhere but thought I’d pass it along since it seemed so universally valuable. If you’re using your cell phone to take photos for social media, remember to wipe off your lens first before you take the photo, since devices are touched so much. Seems obvious but the tip is so widely

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Leo’s Daily Tip – Today, On Social Media

One easy way to monitor how social media results is to note and highlight your top 3 posts each month.  After 6-8 months or so, you may find that there are similarities between the most popular ones. It gives you an insight into your audience, as well as what posts interest them.

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Leo’s Daily Tip – Today, On Social Media

Many businesses build their marketing plans designed to promote their positives. That’s fine, but another strategy to consider is to protect or eliminate your company’s perceived or real weaknesses through marketing. What negative branding might be holding you back? Plan to defend them or to promote such that they cease to be weaknesses.

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Leo’s Daily Tip – Today, On Public Relations

Does your company have “white papers”? White papers are 2000+ word documents outlining major positions you have about your industry or a trend. White papers make strong lead magnets. Get them published, then offer them on website & social media pages where prospects can access them after providing their contact info.

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Leo’s Daily Tip – Today, On Advertising

While we’re on the topic of direct mail, we’ve seen estimates showing that adding personalization to email or direct mail marketing improves “open” rates by over 50%. Simply addressing to the person instead of a generic greeting will help. Having their name at the beginning of the letter improves results even more.

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Leo’s Daily Tip – Today, On Advertising

Quick. How long does it take to delete an email vs how long does it take to throw out a direct mail piece. Both can be quick but actual mail takes longer when in the meantime, your teaser message is seen and processed, giving you a better opportunity to get your mailer opened. Test printed

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Leo’s Daily Tip – Today, On Public Relations

Post-pandemic, what steps have you taken to keep your corporate culture alive and thriving? Companies that overlook their culture, even those having record profits, find employees leaving because their work experience is commoditized. Enhance your culture with a dynamic internal PR campaign using social media, newsletters, media releases, events and more.

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