Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
How is your follower growth on yours or your company’s social media? Does growth matter as much as many think it does? It may be more valuable to track engagement figures, especially if your audience is targeted. An engaged audience is more meaningful to demonstrate interest in what you’re posting and your company. https://www.grouplevinson.com/thought-leadership-public-relations/ #followergrowth …
I’ve posted about this before, but it just happened to me again…sending an email through a website’s contact page that was never read. How many sales are you losing because no one pays attention to your contact us messaging or checks it infrequently? Create a responsibility to check at least twice a day. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #leadgeneration …
Executives are right to ask for public relations results, but what does “results” mean? Are they asking the right question for their company’s needs. To many, results only relates to lead generation. However, thought leadership, brand leadership, customer loyalty, awareness and other goals may be the results you need to measure and value. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #prresults …
Many PR companies send press releases out via mass email services. The GroupLevinson method also develops a targeted list of writers who actually write about your subject to whom we send a personal pitch. It takes more time & effort but the results are worth it. https://www.grouplevinson.com/thought-leadership-public-relations/ #publicrelations #thoughtleadership #PRagency
Influencers can be a valuable way to reach your target market with your message. Although number of followers can be important, more valuable is the quality & engagement of the influencer’s audience. An active group is more likely to see and be influenced by their/your message. https://www.grouplevinson.com #influencermarketing #topinfluencers #bestinfluencers
Is there a generational divide in marketing? Many marketers don’t consider how 20 and 30 year olds research and buy products, especially business-to-business (#B2B) products. Often they’re the first ones tasked with developing short lists of vendors and may not see you. https://adage.com/article/jefferson/targeting-age-groups-understanding-generational-marketing/2246656 #adage #generationalmarketing #generationaldivide #marketingstrategy
A meaningful quote from “Father of Modern Marketing”, Philip Kotler – it provides valuable perspective on developing marketing strategy for you and your organization. https://www.grouplevinson.com #philipkotler #marketingstrategy #thoughtleadership
AI in marketing? Not so fast. Today’s use of AI seems to be mostly tactical as this #HBR piece says, “ AI can still accomplish only narrow tasks, not run an entire marketing function or process.” What is AI’s future in marketing? https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy #artificialintelligence #AI #AIinMarketing
How do you advertise for new business? Most likely you or an assistant performs a Google Search for your type of product or service. Therefore shouldn’t a google advertising campaign be a major component in your marketing program? Let’s chat. https://www.grouplevinson.com #googlesearch #payperclickadvertising #digitaladvertising
Just asking…is AI the marketing answer in the future? Will consumers trust AI recommendations? Or, just like with those “personalized” emails/posts we get today, will consumers figure out AI generated content’s mechanical tone & ignore them? https://hbr.org/2020/10/when-do-we-trust-ais-recommendations-more-than-peoples #ai #aiinadvertising #advertisingai