Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Social Media

Have you ever started watching a video in social media and within seconds clicked to another post? Videos are important attention-getters in social media, but many waste the beginning on a “warm-up” when they should get to the point. Make the first seconds count to keep the viewer interested to watch the entire video.

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Leo’s #DailyMarketingTips – Today, On Thought Leadership

You, yes YOU can be a thought leader. Have you ever thought about it, being recognized in your industry as one of the leading thinkers and experts? Check out GroupLevinson’s Thought Leadership program of ghost writing articles, frequent social media posting, speaking engagements and more to enhance your own leadership image. #thoughtleadership #brandleadership #industryguru

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Leo’s #DailyMarketingTips – Today, On Direct Mail Marketing

Looking to target a focused consumer market? Direct mail, using the Every Door Direct Mail (EDDM) program from the U.S. Postal Service, should be one tool you consider. One can target even individual postal routes to target  the neighborhoods and demographics most valuable for you. #EDDM #everydoordirect #directmailmarketing

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Leo’s #DailyMarketingTips – Today, On Email Marketing

Email marketing is a powerful tool in marketing, but in order to work, your email must be seen and read. To improve your chances make sure words in your subject line don’t trigger spam filters. Here are some trigger words to avoid: #emailmarketing #emailstrategy #marketingtips

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

I believe that we have a bit of a way to go before artificial intelligence significantly affects public relations because of the relationship nature of our practice. But check out this interesting article about some of the ways this author thinks AI will affect public relations. #AIinmarketing #AIinpublicrelations #AIinadvertising

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Leo’s #DailyMarketingTips – Today, On Social Media

One way to get more user generated content is to create a unique hashtag relating to your company and then asking customers to include the hashtag when using your products or telling stories about their using your products. This could be a hashtag for a product intro, ongoing brand strategy, conference or other instance, and

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Leo’s #DailyMarketingTips – Today, On Public Relations

Most companies don’t have “news” that would be covered by most business media. For better results, send the media thought leadership pieces about concepts, ideas or trends in your industry. Plus your own thought leadership will get strengthened. #publicrelationsstrategy #PRstrategy #publicrelationstrends

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