Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
When writing a media release, know your audience. They are not interested in knowing everything you know on the topic. They are game for reading an interesting story or information on a topic that means something to them. Keep your #publicrelations focused.
Does your company have a crisis management public relations plan? Unfortunately, most companies don’t have one. Be prepared. To start, think about negative things that could potentially happen. Then plan to manage the news. Imagine what effect if the story got out the wrong way.
Today’s the day…I’m giving a zoomtalk to the Women Owned Law organization on the topic of “Social Media and Your Thought Leadership. Here’s where to sign up: https://www.womenownedlaw.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=911&Itemid=187&year=2021&month=09&day=22&title=virtual-speaker-series-social-media-a-your-thought-leadership&uid=f367e2f41e28f7ef91be6f935f251687
Online retailers and others showcasing specific product in social media: if you show a photo in an email or in a social media feed, don’t just link it to your home page, link it to a specific page where the item is displayed or discussed so that the potential customer doesn’t have to work to …
Check out this Wednesday at noon, I’m giving a virtual talk to the Women Owned Law organization on the topic of “Social Media and Your Thought Leadership”. Here’s where to sign up: https://www.womenownedlaw.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=911&Itemid=187&year=2021&month=09&day=22&title=virtual-speaker-series-social-media-a-your-thought-leadership&uid=f367e2f41e28f7ef91be6f935f251687
Interesting how many companies disconnect their customer service from their marketing. Too bad for them. Customer service builds brand and goodwill but used correctly, it also has the potential to produce add-on sales, referrals and repeat business.
Do you have time to become a thought leader? Do you have time to post on social media several times per week, write articles for the media and speak at industry functions. Yes? Good for you. No? If you don’t have time, we can get behind you and behind the scenes to build your thought …
How do you craft the message for your business? Most write it in a promotional way such as “we sell (blank)”. Better to write it as a story where your prospect can picture himself as the beneficiary of your solution.
Where does your audience get its B2B news and information? Old school media outlets, even their online versions, may not be the primary source. Social media such as Twitter have become highly popular sources. Without a consistent social media campaign, you’ll risk not reaching your market.
Many PR firms use news wires to distribute press releases. Although releases show up in pre-programmed feeds, there is less chance actual humans will see them. Better to custom craft media lists and then send releases one-to-one to reach actual relevant writers or editors on your list. That’s what we do at GroupLevinson.