Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Do your customers/clients think you’re the best? One way to cultivate that image is to post daily in social media & get them to follow you. Post about your activities, achievements, accomplishments & insight. When you become a thought leader in their eyes, you preserve customer loyalty. https://www.grouplevinson.com #customerloyalty #thoughtleadership #influencer
What is your PR strategy-many PR firms generate publicity for companies, but only when there is news, which occurs rarely. Our innovation is in adding a thought leadership component to the CEO or key engineer or scientist where that person is consistently mentioned in articles, speaking at industry events & growing followers in social media. …
A client asked me about using a marketing message that would show his competitors in a negative light due to some of their practices. Looking from a customer’s perspective, the negative may not be completely understood as addressing their pain point and only reflect badly on the source of the message. My response: always be …
A FAVORITE QUOTE from advertising icon David Ogilvy. So true but also true is defining what it means to “sell”. Sometimes it’s not only about making the cash register ring. https://www.grouplevinson.com #davidogilvy #marketingstrategy #thoughtleadership
Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? https://www.aitimejournal.com/how-ai-is-changing-public-relations/ #AI #artificialintelligence #chatgpt
Remember way back to 2019? We used to meet customers/clients face-to-face for networking, pitches, meetings and more. Oh those were the days! In-person made connections stronger than virtual. Now that the pandemic is over, have you brought all your in-person interactions back? https://grouplevinson.com #networkingtips #inpersonmeetings #postpandemic
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #golfhumor #marketingstrategy #thoughtleadership
How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. https://www.grouplevinson.com #repeatbusiness #customerretention #marketingstrategy
Everyone competes. How valuable would it be for your prospect to have already heard about you, follow your social media & seen articles you’ve written, within the context of your industry? Is thought leader for you? Let’s chat. https://www.grouplevinson.com #thoughtleadership #marketingstrategy #publicrelationsstrategy
On social media, if you’re posting and linking it to a website page, for best results, make sure you have a keyword or two in the post that matches words in the content on the website page. https:www.grouplevinson.com #highestrated #publicrelations #keywords