Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Speaking of influencers, you may be able to find some close at hand. Look into employees and customers social media (without being creepy) and talk to them about engaging them. Their speaking positively about their work experience, products or pride in company can positively influence HR and sales.
There is a lot of buzz about working with “influencers” to disseminate your message and promote your company. Remember, not all influences have millions or even thousands of followers. If someone has only hundreds of the right followers, that influencer will have value for you.
Focus on building relationships (aka engaged followers) in your social media posts. Do your posts go for an instant sale, which is more easily forgotten? Or do they build relationships where prospects welcome the next post? Better to grow relationships by parking your brand in your prospects’ brains remembering you as the go to for …
In email marketing, get your most important message up first or you risk having your market tune out. Many writers feel the need to use a “warm up” sentence to give context to the reader, potentially losing them. For best results, get to the value message first.
For sales success, know your generation: Boomers, GenX, Millenials and GenZ each research products, shop and buy differently. Know your market as well as your evolving market and craft message and experience to be most successful in delivering results.
Regarding your company’s social media, coach your executive team to engage with your company’s posts to maximize growth and awareness. Get them to frequently like and reshare them to their followers to maximize engagement and to grow followers.
Are you posting on social media? For a month’s worth of posts, craft your posts to feature a diversity of content. Vary the message with tips, quotes, humor, product statements and mix it up to maximize engagement.
If you read people’s tips, everyone talks about knowing your market. But who is your market, and especially who is the person who is most likely to respond to your digital ad or message. Most like it’s not the person who ultimately will sign your contract–rather it’s the young person on the team doing research …
In advertising, but especially ads on social media, it’s important to first grab the prospect’s attention and lead it to your message. Many overlook this concept by posting “inside the box” posts that are technical, familiar, generic or safe. Grab attention first, in a relevant way, then deliver the message.
Using hashtags is an important way to put your social media post in front of relevant people, with the hope of turning them into followers. Use “common” hashtags and limit your use of obscure or “clever” one. Use a service to doublecheck that your hashtags are popular so more people will see them.