Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Results from a marketing program don’t only consist of leads and sales. What do results mean to you? What results do you need? Other items such as growth in followers, interaction, engagement over time, connectivity and more can be valuable in helping others in your organization provide the leads and sales.
Why do customers leave your competitors? Find out. Then put together a main reason or list of reasons. Then look at your firm and improve that feature/service in your organization, if needed. Make that benefit message a key message in your marketing campaign.
Logos are important, but does your business have an iconic graphic connected to your logo? Often, like the Nike Swoosh, the icon becomes a shorthand reminder of your company. Especially in these days of social media headers, posting, etc. There’s no room for a logo, so your icon can represent your brand.
Posting about your company & services can get boring to followers. Broaden your message to include humor, tips, news & other (more or less related) topics. You’ll reach other types of people & may start some conversations. Followers will be more loyal because you won’t always be talking about yourself.
Is part of your marketing strategy what I call “repeat marketing”, focused on the next sales. What are you doing to get customers to repeat their buy and to expand their buy to other products/services you sell? Strategy should involve enhancing trust, knowledge & ease of arranging for that what’s next purchase.
Looking to grow your social media followers? Continue to change your hashtags and keywords to be able to attract people who all of the sudden find you in their feed, where they can decide to follow you.
Although pricey, we value using direct mail both for B2B and consumer, especially because so few people do so your message can stand out to a targeted list. If you’re using an envelope, make sure you print a creative message outside to generate more interest in opening it.
Goal setting: sometimes it’s better to look at the “small picture” instead of the big one. Instead of broad shapeless goals; depending upon your business, focus on getting one extra sale a day or one new client a month. Imagine a year from now if that happened. Then develop a strategy to make those more …
How do potential customers find people or companies in the business that you’re in. Most likely it starts with a search on Google, YouTube or other search engine. When was the last time you searched your overall type of services, like a prospect would (to find what they find)? Where do you rank in the …
Marketing strategy – lead AND follow your competition. This means that on the one hand, stay one or more steps ahead of them. On the other, follow their every move and react to it when prudent.