Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
What is at the top of your LinkedIn, Twitter, Facebook, YouTube and other social media pages? Many people overlook this space, called a header, where you have a valuable opportunity to deliver an image, quote, brand message or other concept focus the attention of visitors to the page. Deliver your “bam” image there.
Summer is here. In public relations, it is said, never send a press release on a Friday, especially in summer. As sometime contrarians, we’ve challenged that and found a number of hard-working B2B journalists working, who’ve given our release attention and opportunity.
Happy June! It’s hard to believe that next month starts the second half of 2023. It’s a good time to review your marketing plans from Dec. or Jan. How are the results? How do they compare to your goals & expectations. June/July is a perfect time to reflect & then course correct.
There is a lot of talk about using graphics aka photos, logos and videos in social media. How about in email? Maybe not. Unless your email is a newsletter or a retail piece, make your email look as natural as possible. Emails typically don’t use graphics. But make sure they’re addressed to the recipient by …
I was reading an interesting political article that speaks to marketing as well-on the subject of the difference between chaos & disruption. My thoughts: chaos leads to no solution or endpoint while disruption does. In marketing, disruption may be valuable, but if there is no endpoint or goal, you’re creating chaos, which is rarely valuable …
Two terrific books to read on marketing strategy: “Marketing Warfare” by Al Reis & Jack Trout, and “Guerrilla Marketing” by Jay Levinson (no relation) are two classic books providing some valuable insight & perspective on strategic planning, whether you have a large or small company. Let me know how you liked them.
In social media, it’s important to remember that content is for the reader & not for you. Therefore, post things that would attract people’s attention & ultimately get them to follow you because you’re consistently interesting online. A goal should be to attract eyeballs & motivate sharing of your interesting content.
If you’ve been following me, you know that consistency is a key to success in advertising. For your social media campaign, don’t post sporadically, post consistently on the same days and times each day or week, so followers can get the rhythm and look out for your messages.
Did you know YouTube is the second most popular search engine, next to google? Do you have a YouTube page for your business? It’s a great place for how-to’s where you or your product is the star providing the solution. Create short videos answering potential customers’ burning questions.
I see a lot of social media posts posted with hashtags, which is good. But many of the hashtags seem to be mostly descriptive with not a lot of popularity. To grow followers, get seen where they are-use hashtags that register well in popularity and also, relevant to your business.