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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

One very basic, but often overlooked, tip for having people find your company online is to claim your business on google and fill out the profile. Big or small, your business will benefit when customers search for it. To do this: log into google. Search for your business. Verify it. Then edit your listing.

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Leo’s Daily Tip – Today, On Advertising

I’m sure I’ve mentioned this simple tip, but as we come out of lockdown mode, it’s important to mention again as people are not used to networking in person. The tip: ALWAYS carry business cards. Make sure you carry your cards, to give people your contact information. I tuck them into every car, bag, jacket,

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May 4, 2021
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Leo’s Daily Tip – Today, On Digital Advertising

How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators

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Leo’s Daily Tip – Today, On Advertising

One of the big advantage of digital advertising is your ability to measure data and results. Although growth in followers and engagement is interesting, it may not be the valuable data to track. Analyze specific product purchases, new customers gained, repeat business, order size and others for more effective planning.

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Leo’s Daily Tip – Today, On Advertising

#GoogleAdwords can be a valuable form of advertising because you place your message in front of people actively searching for what you sell. A key to success is in having many keywords in your archive of trigger words. Don’t skimp – even hundreds of keywords and phrases will improve your chances for results.

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Leo’s Daily Tip – Today, On Advertising

When planning a product demo or how-to video, clear your mind such that you imagine your story told to someone who knows nothing about your process. Then take them step-by-step starting with the basics and build as you go.  Too many videos lose their audience by skipping steps and/or assuming viewers have a higher level

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Leo’s Daily Tip – Today, On Advertising

Did you know that most people who view business videos online tune out after as little as 15-30 seconds?  On YouTube and other hosts, you can actually see how long people stay with your videos before exiting. The tip is to make sure your important points in the videos are up front to maximize results.

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