Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Your CTA (call to action) message matters. Some to consider – learn more, click here, order now, visit our website, contact us – depends on your company and your marketing strategy. Don’t just randomly pick one. Select the CTA with the potential to generate the best results for you.
Looking to grow followers to your social media pages? Don’t take your employees and customer for granted. Reach out and ask them to follow you. Encourage their comments and make sure you “like” them and even comment to start the conversation, giving your post exposure to people on their lists of followers.
New year…it’s a good time to double check your company page on #LinkedIn. Make sure the details are accurate & updated; such as size, number of employees, URL, etc. Review your “about us” section and update it to feature additional products or services added during the previous year.
Do you have a graphic in your LinkedIn posts? I’ve seen studies on its value, both ways-1) graphics draw attention to posts, yet b) text posts are more effective because they seem more authentically generated by the author. Which do you think? Looking down your feed now, which do you read mostly?
Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).
Is your sales team locked down? Develop a lockdown sales strategy to replace the team or at least give them new tools. Provide emails, videos and other materials to reach out digitally to prospects. Then, create a strategy with them to handle all levels of the sales funnel, in lockdown-propecting to closing.
One B2B marketing strategy idea for 2022 is to engage a non-profit in your plans. Make sure they are relevant to your business’ mission. Note on website and in marketing this relationship. Not only donate to them, communicate their story and encourage employees to participate helping out.
Your company should be active on Twitter to reach customers and the business media. Develop a list of hashtag words to help become noticed by new followers. Use zero or 1 hashtag in your post itself and only 2-4 at the end. Ultimately, an interesting post is still more valuable than having many hashtags.
Although it seemed like in-person events like seminars, meetings and conventions started to come back in the fall of 2021, it looks like the (near?) future of events is hybrid. Manage your own strategies accordingly for attending, networking, exhibiting and follow-up. How can your company maximize its presence, networking & results.
In marketing, we become concerned with numbers and reaching mass numbers. However for B2B companies, creating a campaign using the philosophy “targeting a prospect of one” can be most effective. For example, if you manufacture a valve that is used by a certain type of engineer, your goal should be to reach that engineer/specifier. Targeted …