Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Although pricey, we value using direct mail both for B2B and consumer, especially because so few people do so your message can stand out to a targeted list. If you’re using an envelope, make sure you print a creative message outside to generate more interest in opening it.
How do potential customers find people or companies in the business that you’re in. Most likely it starts with a search on Google, YouTube or other search engine. When was the last time you searched your overall type of services, like a prospect would (to find what they find)? Where do you rank in the …
Wondering which of two ad ideas is better for you? Test them both. The beauty of digital advertising is that it is so easy and inexpensive to test ads and even headline differences. Keep your best ad as your “control” and try new concepts to continue to try and beat it. Then use that winner …
When is an ad not an ad? Sometimes it’s when it’s an advertising message posted on social media. People don’t like to get pitched on social media. So make your graphic/photo look like a post not an ad, & with limited words. Click to a landing page that delivers the pitch message.
No matter what your business, developing some videos about it is valuable marketing these days. Put them on your website and populate a YouTube page with them. Effective videos educate customers about some aspect of company or product and then get found in YouTube searches.
Happy New Year tip: make a list of all the customers or clients you did not close over the last two years. Remind them of you and the new year. Send them each a personalized email regarding chatting about meeting to discuss working together in 2023.
It’s marketing budgeting time: demographics are valuable, but they’re just numbers. Ask and get first-hand info how your customers initiate a search for products like yours. Then market there to put your name in front of more prospects like they are.
A recession increases the number of your competitors’ dissatisfied customers/clients and increases your number of opportunities. Make sure to tailor your message to address the pain points that might lead prospects to search and switch to you.
Socially-supportive advertising is the trend these days, but don’t let it sidetrack your advertising from delivering a message directed to your key customers (and getting more of them), in words/images that will resonate with them, and promoting value in terms they’ll appreciate.
If your business has trucks, you might want to think of them as moving advertising billboards. Considering what billboards cost, it might be worth “painting” your trucks with a meaningful advertising message or otherwise, creating a design scheme that gets you noticed and remembered.