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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Advertising

What’s the difference between an email and a newsletter that gets sent by email? Viewers see a newsletter as a vehicle for delivering news (obviously) more objectively. They’ll open their mind to reading it, including your subtle promotional messages. https://www.grouplevinson.com/brand-leadership-public-relations #brandleadership #newslettermarketing #ristorantelucca

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Leo’s #DailyMarketing Tips – Today, On Book Recommendation

LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: a classic, filled with wonderful advertising stories-David Ogilvy’s “Ogilvy On Advertising” https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=sr_1_15?crid=5JZEBMGCXZZT&dib=eyJ2IjoiMSJ9.Z1zrXxqSdd-jeRrAfY9-21MzG_LPcFPtdlJ16gNwj3uE5KdyjtgkOL4cFtJXEEjIllVx7sCH12MU5OPgtnj37D45DHawzGeq6atI9FgpIXpuGUBLngIucjv2pOccpcnitetbBg2J6ZvJ9awKHvBjW9qnAhvpuFhHJ09VfTpnylHtBv0imgd_HQLfRoNrKUpo35urWiXTQ8NijSxGeplp57WJuK6M2mZvK4ooeqrtu1Y.JKx3ZHHKavkYUrg-PT150FfaJNFd_348kwAV8qVfnJY&dib_tag=se&keywords=iconic+advertising+books&qid=1713006086&sprefix=iconic+advertising+books%2Caps%2C106&sr=8-15 #ogilvyonadvertising #favoritebooks #bestmarketingbooks

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Leo’s #DailyMarketingTips – Today, On Newsletter Marketing

Customers spend more time reading newsletters. Customers trust that the content is worth their time and look for news about you. Best to make your topics of interest to them, & NOT what you want to communicate. Or you’ll risk losing that element of trust. https://www.grouplevinson.com/brand-leadership-public-relations/ #newslettermarketing #leadgen #PRstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Have you heard about the popular trend in email marketing adding interactive components, like widgets to get customers engaged and improve click-through rates. Let’s chat about taking your email marketing to the next steps and beyond. https://www.grouplevinson.com/contact-highest-rated-public-relations/ #emailmarketing #interactivemarketing #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Will 2024 become the year that business takes TikTok seriously? GenZ is truly using it as a search engine over Google. What about #YouTube? The question is, is #GenZ’s searching important to your business yet? https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981 #tiktokbusiness #tiktoksearch #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Ever notice how companies focus marketing to 40 & under market, when demographics show half of the population is over 60, many of whom are still active in business/casual? Check out this article suggesting a more effective strategy – intergenerational. https://hbr.org/2024/02/the-future-of-marketing-is-intergenerational #Harvardbusinessreview #HBR #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Interesting article on, “If Millennials killed print, will Gen Z revive it?” It posits that to Gen Z, the printed word has more credibility than online and for certain info, they seek out print. True this article could be biased having been published by a print source, but the points are interesting. https://www.reutersagency.com/en/reuters-community/millennials-killed-print-will-gen-z-revive-it/ #GenZmarketing #printrules

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Leo’s #DailyMarketingTips – Today, On Advertising

Newsletters are a good way of keeping customers/clients up-to-date about your organization and also supports customer loyalty. Today’s trends are fewer words, more graphics to insure people not only receive the newsletter but also read it. https://www.grouplevinson.com/customer-loyalty-public-relations/ #newsletters #customerloyalty #newslettertips

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Leo’s #DailyMarketingTips – Today, On Superbowl Commercials

What were your favorite Superbowl commercials? Mine was “Pizza wHut”. Simple, direct, great brand tie-in, memorable, call to action. Others too contrived. And what’s up with the “hot flashes” commercial for the drug Veozah? Great target marketing?? Totally disagree with billboard: https://www.billboard.com/lists/best-super-bowl-commercials-2024-roundup/ice-spice-for-starry/ #superbowlcommercials #bestsuperbowlcommercials #pizzawHut

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Leo’s #DailyMarketingTips – Today, On Advertising

What is the best time to send an email in marketing? Answer: It depends.  But check out this article that examines 9 studies say…or just contact GroupLevinson for experienced guidance on this and other marketing strategy. https://hunter.io/blog/best-time-to-send-an-email/ #emailmarketing #emailadvertising #marketingstrategy

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