Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Whether in sales or in advertising, one of the best messages is to tap into your prospect’s “pain point”. In other words, what is their problem that they can solve with your product or service. Instead of just stating a feature you provide, show them how you provide a solution.
What do billboards and email subject lines have in common? They both should only be 6-8 words long. They need to capture attention in a split second while motivating interest in taking a next step.
In email marketing, get your most important message up first or you risk having your market tune out. Many writers feel the need to use a “warm up” sentence to give context to the reader, potentially losing them. For best results, get to the value message first.
For sales success, know your generation: Boomers, GenX, Millenials and GenZ each research products, shop and buy differently. Know your market as well as your evolving market and craft message and experience to be most successful in delivering results.
If you read people’s tips, everyone talks about knowing your market. But who is your market, and especially who is the person who is most likely to respond to your digital ad or message. Most like it’s not the person who ultimately will sign your contract–rather it’s the young person on the team doing research …
In advertising, but especially ads on social media, it’s important to first grab the prospect’s attention and lead it to your message. Many overlook this concept by posting “inside the box” posts that are technical, familiar, generic or safe. Grab attention first, in a relevant way, then deliver the message.
Leo’s #marketingtip -I found this thought-provoking article on advertising strategy. https://disruptiveadvertising.com/marketing/marketing-tips/… I especially found interesting this graphic showing logos organized by colors & the concepts the brands represent. What do you think about this mental aspect of marketing?
People say that the best advertising is word of mouth advertising. Have you thought about your business and what types of things you can do that would make customers talk more about your firm in a positive way? Some motivating ideas are free products, bonus products, contests, extra service, public service and others.
Everyone is using email. Therefore, email marketing offers great potential to boost sales and loyalty. Best days are Thursdays followed by Tuesdays. The best time of the day is between 8am and 9am. Your customers may be different so best to test to find the most productive times.
Email newsletters can be valuable, but not if they’re boring. What would your client and prospects like to read most about you – case studies, how you solved problems like theirs – Feature at least one per newsletter.