Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Are you following my tips – I’ve posted a daily marketing tip every day Monday through Friday for over 8 years now. There are thousands of them. People have asked me where to find all of them? And now you can . . . just visit the blog within our new website: https://www.grouplevinson.com/public-relations-daily-tip-blog/ Check it …
Hooray! Our new Website is live! Check it out by visiting https://www.grouplevinson.com It’s a concise, clear presentation of what we do for clients, together with many brief Success Stories about the many ways we’ve helped clients grow their businesses and their brands. We hope you like it!
#OutdoorAdvertising isn’t only billboards. If your market lives in the city, consider advertising on newstands, bus shelters, transit ads, etc. to deliver a bold, memorable message that gets reinforced every time the prospect walks or drives by your outdoor ad.
Many of the leading business magazines in your industry rent their mailing lists, featuring a number of key prospects for you. Rent the list and send a monthly or quarterly e-newsletter to help keep your brand the one they think of first when they think of the products and services you provide.
Who are the new searchers? In other words, what demographic is the person assigned to the task of initially searching out a vendor, event or opportunity? Often it is a twenty-something entry-level staffer doing this. Craft your marketing strategy to put your message and be findable in the search engines and sites where they look, …
When you show a product or service you sell, in your advertising or online, which is better – to show the product or to show the product as it is used. We suggest the latter because that way helps give customers the ability to visualize themselves using it.
As the lockdown ends, people will start meeting, dining, traveling and working at the office more. Have you thought about how will this impact your business and marketing strategy? Will things go back as they were prior to Covid or will they evolve? Will your marketing strategy evolve too?
Market research of customers is easier to do, these days, with all the digital survey tools available. Avoid the temptation of asking questions on too many topics. Keep your line of questioning tight & concise because respondents get turned off when questionnaires become cumbersome & unfocused.
Many take the easy way out and connect ad links to home pages of their Website. Not only does this frustrate the viewer by making them then search for the information or product that motivated their click, but it stifles SEO (search engine optimization) success. Create a landing page. Load it with keywords. And make …
As people use the internet these days, photography becomes key in conveying an appropriate image and showcasing/demonstrating your products or what you do. Don’t skimp on photography. Develop a budget for a professional photographer to have a day shoot at your business at least once or twice a year.