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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tips – Today, On Advertising

Sometimes diversification is beneficial to your marketing mix, but not if it sacrifices consistency & impact. Better to focus more dollars and enhance frequency in one medium than to have limited frequency in many. Remember people usually need to see a message repeated 5-10 times before it resonates.

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Leo’s Daily Marketing Tips – Today, On Advertising

Brand confusion can be good or bad depending on your strategy. Sometimes good if your brand image is reminiscent of a giant competitor and people ascribe similar capabilities & stature to you. Bad, if people mistakenly call a competitor thinking that they’re calling you. Watch your colors, type, style & message.

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Leo’s Daily Marketing Tips – Today, On Advertising

There’s a lot of buzz about artificial intelligence in advertising and public relations. What should you do? At this point, #AI is the new shiny object in marketing. It’s far too early for most businesses to worry about harnessing #AI. Stick to fundamentals and maintain the human touch over algorithms to improve customer experience.

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