Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Google Adwords Smart Campaigns can be a helpful way for beginners to start digital advertising, but take care that their algorithms don’t derail your campaign by connecting keywords in an unintended way. For best B2B results, hire an experienced firm to link keywords with the brand, market and marketing vision and goals you intended.
Wondering what to write about in your blog or to script your next video? Take your cues from customers’ questions. Either check questions from online or quiz your sales staff or call center to get some popular questions and then write about them, to generate maximum interest.
A subtle but effective way to improve your advertising results is to change your content style. Experiment with prose, humor, dry factual, harder sell and other writing styles and track the results to see which writing style works best for your business.
Pro-tip: writing advertising copy? Write it. Then cut out the first sentence or paragraph. It’s usually superfluous. Often people feel they need to use the first sentence or paragraph to “warm up” their reader. You don’t. For best results, get to the point fast.
Had you tried Google Adwords advertising and it didn’t work? Try it again. This time double check your ad content, keyword list, negative keywords, bid price, landing page, geotargeting and other components. Just changing one can make a big difference in your results.
Demo-ing your product gives prospects an opportunity to see it in action and to imagine their using it. Whether you’re a manufacturer or professional services firm, make a list of the “products” you sell. Then create videos that demo or describe them. Showcase them on your #YouTube channel and link that to your Website & …
Should you be worried about the end of digital “cookies” in about a year? If you are involved in remarketing you might have reason for concern. But the key to ongoing success is to develop actual direct relationships with customers instead of having a 3rd party do so through cookies. Take the year to strengthen …
Videos are cheap and easy to make these days. Just set up your phone and press the button. Take care that the quality of the sound, lighting, background and presentation itself are at the level of your brand image. If not, an unprofessionally produced video may actually hurt your brand and cause loss of sales …
Do you segment your email list or just send emails and newsletters out to the entire list every time. Segment your list by geography, demographic, role title, size of companies, demographic and more so you can develop a slightly different message or subject line that will resonate more effectively, increasing your results.
Videos and YouTube have become even more valuable as tools in your marketing strategy as companies can use them to demo product use or describe a more complex strategy. One common mistake is not to start and end the video with your call to action. Make it simple for a customer to know how to …