Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Just asking…is AI the marketing answer in the future? Will consumers trust AI recommendations? Or, just like with those “personalized” emails/posts we get today, will consumers figure out AI generated content’s mechanical tone & ignore them? https://hbr.org/2020/10/when-do-we-trust-ais-recommendations-more-than-peoples #ai #aiinadvertising #advertisingai
Today is election day so be sure and vote. A good time to wonder why one sees relatively little digital advertising/posting by candidates. Most tend towards TV or paid media advertising when they could spend a lot less and target more in digital. https://www.grouplevinson.com #politicaladvertising #politicalads #electionday
Interesting to watch political advertising in our City of Philadelphia, and political ads in general. Most babble on about the candidate. Be more effective addressing the voter’s (market’s) pain points, just like in regular advertising, & how the product or candidate fixes them. Otherwise it’s blah, blah, blah https://www.grouplevinson.com #politicaladvertising #adsavvy #advertisingtips
A FAVORITE QUOTE from thought leader David Beebe. So true but also true is defining what it means to communicate online or in general. https://www.grouplevinson.com #davidbeebe #marketingstrategy #thoughtleadership
Ready to use AI in marketing? Not so fast. Check out this interesting article by thought leader Neil Patel outlines some challenges to be wary of. What do you think about AI in advertising? https://neilpatel.com/blog/disadvantages-of-ai-marketing/ #artificialintelligence #AI #AIinMarketing #neilpatel
Remember when people waited for the morning or evening newspaper to get news? Remember appointment TV? Years ago. Today’s consumer won’t wait even a few seconds for news, weather or event entertainment. Although fragmented, the consumer is digital and so should your advertising dollars/message. https://grouplevinson.com #waltercronkite #traditionalmedia #leadgen
When your customers are trying to find a vendor like you, what’s the first thing they do? Most likely, they search #Google. So how is your company’s presence there? SEO can be chancy. Consider a pay-per-click ad campaign to put your company name towards the top of the search finds. https://grouplevinson.com #googlesearch #payperclick #researchvendors
A client asked me about using a marketing message that would show his competitors in a negative light due to some of their practices. Looking from a customer’s perspective, the negative may not be completely understood as addressing their pain point and only reflect badly on the source of the message. My response: always be …
Question: what is the most targeted mailing list you can get? Next to your own, the list from your major industry publication is best. Most likely they won’t sell it to you, but you can use it. Create your content (or call us) and then email your message through them. https://www.grouplevinson.com #b2b #b2badvertising #b2bemail
MY BOOK RECOMMENDATION OF THE MONTH: “From Those Wonderful People Who Brought You Pearl Harbor” by Jerry Della Femina. Some great funny stories about quirky clients and campaigns during the glory days of advertising. https://www.amazon.com/Those-Wonderful-Folks-Pearl-Harbor/dp/1451609906/ref=sr_1_1?keywords=from+those+wonderful+folks+who+gave+you+pearl+harbor&sr=8-1 #jerrydellafemina #favoritebooks #bestadvertisingbooks