Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Videos are the hottest medium, whether you use it in social media, to populate a #YouTube channel or to put on your website. Don’t forget your call to action. Communicate what you want the viewer to do when they’re finished watching.
It’s important to communicate positivity in your advertising message. Although a negative message may get the prospect not to choose a competitor, for example, it’s also risky to assume that it will motivate them to choose you. Better, to positively show how you benefit them.
The biggest mistake in short videos for websites or social media is not getting right to the point grabbing your prospect’s attention in the first 1-4 seconds. The second biggest is not having brand identity throughout the video.
Does your website just provide information or does it also promote conversion? To some extent, it should do both. But most forget about the conversion function – meaning messaging driving visitors to reach out to you to become customers.
I know there is a big movement away from traditional business cards, but I support the traditional. After all, it’s a great way to communicate brand, slogan, help remember your name and spelling and more. If the prospect then wants to key it into their database, fine. They’ve already seen my ad.
Is your national or international company attending a tradeshow or holding a symposium in a certain city? In addition to your regular media list, add those relevant local media to cover your activity in their market.
Speaking of capturing email names of interested prospects…most companies try to capture them first before they permit the person to read the information they’re interested in. They risk losing them by doing so. Might it be more productive to let them read the info about your company first, info that you want them to read …
Does your company publish an email newsletter? (If not, why not?) To generate more interest feature it on your website and/or social media page with a click-to button. Even better, set up a method to capture email addresses of interested prospects.
They say outdoor advertising reaches everyone, but those digital boards’ 8-10 second presentation goes by too quickly. One solution is to buy two spots in the rotation, either back-to-back or space in another company’s ad in the middle of your two spots, for extra reinforcement.
I’m happily surprised when prospects from years past, call me to discuss a new project. How do you keep them top of mind all those months or years? One idea is with a monthly or quarterly e-newsletter. Another, frequent social media posting…or both!