Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Did you know YouTube is the second most popular search engine, next to google? Do you have a YouTube page for your business? It’s a great place for how-to’s where you or your product is the star providing the solution. Create short videos answering potential customers’ burning questions.
Reading habits have changed…most people quickly scan content. Bullet points are a valuable device because they: – attract attention – seem easier to read – make your points better – keep readers engaged.
Sometimes diversification is beneficial to your marketing mix, but not if it sacrifices consistency & impact. Better to focus more dollars and enhance frequency in one medium than to have limited frequency in many. Remember people usually need to see a message repeated 5-10 times before it resonates.
Brand confusion can be good or bad depending on your strategy. Sometimes good if your brand image is reminiscent of a giant competitor and people ascribe similar capabilities & stature to you. Bad, if people mistakenly call a competitor thinking that they’re calling you. Watch your colors, type, style & message.
There’s been a great deal of talk about #AI, #ChatGBT & other services being used in marketing. When it comes to advertising & public relations, the question is can AI be creative or is their learning based on what is already? And will other computers and algorithm-based analysis recognize AI-developed content & pass it over? …
Who’s your market. I mean who really is your market? Is it the person who writes the purchase order or is it the person tasked with searching for companies that provide services that you do? Very different. Make sure your ads target the right people.
Is your ad missing a call to action (CTA)? In other words, what do you want the reader to do next? Don’t assume they’ll know what you want them to do. Say it in plain English-click, join, order etc. Or risk have the reader move on to the next post.
Many believe we are either in a recession or headed for one. In light of that, have you planned your marketing for change? I’m not speaking about cutting back, rather I’m speaking about tailoring marketing & message to pivot to customers’ recession needs? Take advantage of weaker competitors’ cutting back.
Do you use videos? Did you know that a number of studies show that 75% to 90% of viewers watch without sound. For best results, make videos work with no sound or with captions or risk having people turn it off.
There’s a lot of buzz about artificial intelligence in advertising and public relations. What should you do? At this point, #AI is the new shiny object in marketing. It’s far too early for most businesses to worry about harnessing #AI. Stick to fundamentals and maintain the human touch over algorithms to improve customer experience.