Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Online retailers and others showcasing specific product in social media: if you show a photo in an email or in a social media feed, don’t just link it to your home page, link it to a specific page where the item is displayed or discussed so that the potential customer doesn’t have to work to …
How do you craft the message for your business? Most write it in a promotional way such as “we sell (blank)”. Better to write it as a story where your prospect can picture himself as the beneficiary of your solution.
One way to create action is to make it less easy for a prospect to say no in an ad by giving them a call to action based on the options close. Write your ad to present two product options, instead of one, and ask which they’d prefer.
I see many Twitter posts with 10plus hashtags. Studies have shown that those with more than 2 or 3 show a drop in engagement. Although that can be because of many things, use fewer hashtags and make sure they’re relevant to your post.
Digital advertising is becoming more and more valuable as competition increases for generating organic awareness. Where on a page is best? Studies have shown that the average viewer starts reading around the middle of the page, not top down. So are banner ads worth the premium price?
Personalization of content in emails, ads, posts, etc. is important but what if you don’t have the persons name available or usable? Other ways to personalize include by recent purchase, action, group membership, locale and more (“Because you purchased our Hydro2020…”)
In this age of tightening budgets, B2B marketers should recommit to participating in industry events. This becomes more valuable as things open up. Being a sponsor, whether virtually or in person gives your company thought leadership and an opportunity to stand out among competitors in your industry.
Sometimes hashtags can be too popular for you. This means that they can reach such a wide audience that your message will be overwhelmed and overlooked. An example might be #gearmanufacturer versus #airplanegears. The second hashtag will target your audience to bring more effective results.
A lot of people love contests as a way to grow audience & attention. My key to success is to maximize the number of winners (over having just a few exceptional prizes). The more winners, even of small prizes, the more chatter about your company, helping to grow your audience & sales.
Looking for a stronger advertising message? Be the solution. Instead of just communicating about the details relating to your company or product, cast it as the solution to a specific challenge faced by customers.