Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Business-to-business companies should explore marketing automation for their companies. With a niche B2B product/service, it is much more specialized & limited in use. However, because relatively few companies do this, it can have a striking effect on a prospect to see your ad or link continue to display in their feed.
Did you know that for many B2B customers, the last time they learned something about your company was when it made its initial presentation? That might have been years ago. Create a campaign using newsletter, email, in-person update presentations & more to keep current customers in the loop. It helps prevent them from straying because …
Followers like videos. Do you have videos in your plans for 2022? A successful format is to produce so-called “bite-size videos”. Approx. 10-30 seconds in length, make the videos quickly describe your brand, products, services and advantages. Use them to create a YouTube channel archiving your videos.
Are customers/clients afraid to do business with you? Examine your brand image and marketing message to think about some concerns they may have. Perhaps they’re afraid you’re too big, too small, uninterested, limited resources, etc. If that isn’t the case, create ads designed to counteract the fear factor.
It may be a small item for many, but take ownership of your business’ profile on Google Business. It can be a factor in helping search find your business over others, especially professional services and retail businesses; even B2b businesses can benefit.
In a digital world without “cookies”, first party data is gold! Make a priority to collect, protect and update the first party contacts you have gathered on your own. Make plans to segment this database and market to it. Treat it as the valuable asset it is.
A monthly email newsletter is one of the most effective ways to keep in touch with clients and prospects without being seen as being pushy. Not only are they reminded of you, but they get to see your wisdom in helping them with your products or services, as well as learning about new products or …
Creating a subject line for a marketing or public relations email, is similar to creating an ad headline. For best results, firstly, ask yourself what type of person will be reading the line. Then read the line while considering what message would be interesting to them to make them want to read further?
In today’s fast-paced world, the simple advertising message seems to work best. However, what if you have a lot of information to convey? Consider creating an advertorial-an ad in the form of an article where you can write more of a story about your topic.
I’ve seen this tip elsewhere but thought I’d pass it along since it seemed so universally valuable. If you’re using your cell phone to take photos for social media, remember to wipe off your lens first before you take the photo, since devices are touched so much. Seems obvious but the tip is so widely …