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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

It’s important to communicate positivity in your advertising message. Although a negative message may get the prospect not to choose a competitor, for example, it’s also risky to assume that it will motivate them to choose you. Better, to positively show how you benefit them.

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Leo’s Daily Tip – Today, On Advertising

I know there is a big movement away from traditional business cards, but I support the traditional. After all, it’s a great way to communicate brand, slogan, help remember your name and spelling and more. If the prospect then wants to key it into their database, fine. They’ve already seen my ad.

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Leo’s Daily Tip – Today, On Marketing Strategy

Speaking of capturing email names of interested prospects…most companies try to capture them first before they permit the person to read the information they’re interested in. They risk losing them by doing so. Might it be more productive to let them read the info about your company first, info that you want them to read

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Leo’s Daily Tip – Today, On Advertising

They say outdoor advertising reaches everyone, but those digital boards’ 8-10 second presentation goes by too quickly. One solution is to buy two spots in the rotation, either back-to-back or space in another company’s ad in the middle of your two spots, for extra reinforcement.

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