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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Jul 6, 2026
Public Relations, Thought Leadership, public relations, Thought Leadership
Leo’s #DailyMarketingTip – Today, On AI in PR

Public relations is evolving in the age of artificial intelligence. One valuable way is how media lists are made. Machine learning algorithms sift through huge databases of journalists, bloggers, and influencers and build an auto-generated, precisely targeted media list relative to specified campaign objectives and target audiences…and then automatically make updates as journalists move on. … Leo’s #DailyMarketingTip – Today, On AI in PR

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Nov 8, 2024
Public Relations, Thought Leadership, public relations, Thought Leadership
Leo’s #DailyMarketingTip – Today, On Public Relations

CASE STUDY: Timing can be everything in public relations. Sometimes it’s out of your hands, like when larger events overshadow yours. But don’t let unforced errors limit your exposure. Example: one client wanted to schedule a family safety event in early October. We recommended moving it to the day before Halloween when the media searches … Leo’s #DailyMarketingTip – Today, On Public Relations

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