Public relations is evolving in the age of artificial intelligence.  Although no AI is used at GroupLevinson in creative or in strategic planning, as we have found it to provide somewhat pedestrian recommendations (and we continue to test it). GroupLevinson uses AI LLM tactically to develop and focus media lists using 4 steps: 1) select names from a giant database, 2) having AI review the list and then recommend additional relevant names, 3) having AI read specific releases and recommend adding writers on that topic, 4) continually updating the list. https://www.grouplevinson.com/thought-leadership-public-relations/ #ai #artificialintelligence #PRstrategy