Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Tip 4 of 12 For Generating Leads That Lead To Sales: Invest in Search Engine Optimization (SEO). Build it (build in SEO, that is) and they WILL come. Use keywords connected to website content and search phrases and Google will help you become found. Update often. Review meta-content. But warning: these leads can be lower …
Search engine optimization (#SEO) meta content is often written in a very factual, feature-driven way. Take another look. Write your meta content with wording to motivate searchers seeking answers to their search questions
One way to rank higher, starts with a search on a key phrase that’s important to your company’s marketing. What’s your position? To rank higher, check out those competitors ahead of you. What keywords do they use? How are their websites structured? What content & links do they have?
I find it fascinating to contemplate how search words & phrases will evolve to be able to work with the growing use of voice search over typed search. Did you notice when you voice search, you are mostly asking a question? But when you type-search you just type the topic or key phrase? How will …
Something to think about…a growing number of searches are being conducted by voice on Alexa or Siri, etc. How will the voice wording be different from the typed wording? It may be time to adjust your keywords to be more compatible with voice searches.
One tip for having people find your company’s Website in their google search is to make sure your keyword is consistent with your Website’s content. Choose a main keyword. Public relations, for example. Make sure your Web content uses the words public relations prominently. If the content doesn’t mention or uses other keywords, you will …
For better search engine optimization (SEO) for articles linked on your website, use an easy to read URL name. Make it so humans understand it and search engines will too. For example, instead of naming your link https://bizjournal.com/blog/article 10901234 which says nothing and goes no where, use the link: https://grouplevinson.com/wp-content/uploads/2021/03/Biz-Journal-Trends-that-will-disrupt-redefine-marketing-in-2021-Philadelphia-Business-Journal.pdf
They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you hadn’t had time during the lockdown to take another look at your digital dynamics, it’s not too late to start. Marketing has taken another big lurch towards the digital and your marketing needs to be tuned up there.
Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.