Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Only 2 spaces left to hear me speak next Thursday on Thought Leadership Marketing Strategy, at the HR Café Table at the Union League. Looking forward to seeing you there!! https://grouplevinson.com #thoughtleadership #thoughtleadershipmarketing
Why do growth businesses fail to scale? Check out this article: “Only 14% of Businesses Successfully Scale Innovations – And It’s Usually a Marketing Failure.” If one’s in-house marketing dept. is just capable of status-quo growth, it’s unlikely they have the innovation, creativity and skill to make scale happen. https://growthleadersnews.com/innovation-scaling-why-86-fail-by-2026/ #growthtoscale #brandleadership #marketingcreativity
What does human resources have to do with thought leadership marketing? Because when your CEO, scientists, engineers etc. seen as thought leaders in your industry it will make more people attracted to your company and prefer to want to work there, in order to work with prominent teams lead by the top people in their … Leo’s #DailyMarketingTip – Today, On Public Relations
What is one of the first things to do when starting with a new marketing company – we’d recommend confirming that expectations and goals are on the same page together. That’s why we start with our extensive, customized exploratory questionnaire and interview session. Ask how we can make that happen for you. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership … Leo’s #DailyMarketingTip – Today, On Marketing Strategy
It’s “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s. Today, check out this interesting article about the culture behind this golden age of advertising”. https://historyfacts.com/arts-culture/article/5-facts-about-the-golden-age-of-advertising #madmenmonday #thoughtleadership #madmen
Most people are probably not yet ready to buy your product or service today. So how does one get them to remember you until the time has come? An important part of marketing strategy is not just making people aware of you and/or creating a lead, but also to make it easier for them to … Leo’s #DailyMarketingTip – Today, On Brand Strategy
Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen
Public relations is evolving in the age of artificial intelligence. Although no AI is used at GroupLevinson in creative or in strategic planning, as we have found it to provide somewhat pedestrian recommendations (and we continue to test it). GroupLevinson uses AI LLM tactically to develop and focus media lists using 4 steps: 1) select … Leo’s #DailyMarketingTip – Today, On AI in PR
In today’s nascent AI age, people still are looking for authenticity. truth, reality, honesty, originality and other traits are greatly valued. When communicated carefully, this brand image can tilt the scale in your favor. https://www.grouplevinson.com/brand-leadership-public-relations/ #AIinmarketing #brandleadership #thoughtleadership
Question: Who’s the first person you think of when you need a plumber? Or the 1st when you need a lawyer? So are you the first person people think of when they think of your profession, product or service? Our Thought Leadership Marketing Strategy can make that happen. https://www.grouplevinson.com/thought-leadership-public-relations/ #topofmind #thoughtleadership #brandleadership