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Thought Leadership

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Public Relations

One doesn’t always have to write a press release to generate media attention. Sometimes, one can write a so-called media advisory of a paragraph or so noting the story and requesting the writer arrange for an interview and write about your story. https://www.grouplevinson.com/thought-leadership-public-relations/ #PRtips #thoughtleadership #publicrelationstips

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Leo’s #DailyMarketingTips – Today, On Public Relations

Demonstrate your thought leadership by creating your own mini-conference. Invite prospects & clients to your own panel discussion on a timely topic. Add a continental breakfast. And a) put the spotlight on you in an understated way, b) draw media attention & 3)develop a new marketing list to attendees before & after. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #conferencestrategy

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Leo’s #DailyMarketingTips – Today, On Brand Strategy

I was at an Angel’s Envy bourbon tasting last evening where several of their sales team attended. Each had the company’s logo, a pair of angel wings, in metal, hanging off their jacket’s handkerchief pocket & wrote in logo’d booklets with logo’d pens. How is your brand follow-through to your public? https://www.grouplevinson.com/contact-highest-rated-public-relations/ #angelsenvy #branding #brandstrategy

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Leo’s #dailymarketingtips – Today, On Public Relations

Want more media to write more articles about you and your firm? Target you media list & your message. Take time to handpick your list of editors & writers who publish stories like the ones you want. Then “help them out” by directly sending  them your news & thought leadership insight. https://www.grouplevinson.com/thought-leadership-public-relations/ #strategicpr #prstrategy #thoughtleadership

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Leo’s #DailyMarketingTips – Today, On AI

Something to think about – the commercial side of AI. Will AI in marketing become just a super-advanced Google where one can manipulate or buy into the system to influence results? Check out this interesting article: https://medium.com/@sahirmaharaj/ai-marketing-personalization-or-manipulation-3e76c23409cf #AImarketing #marketingAI #artificialintelligence

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Leo’s #DailyMarketingTips – Today, On Advertising

Have you heard about the popular trend in email marketing adding interactive components, like widgets to get customers engaged and improve click-through rates. Let’s chat about taking your email marketing to the next steps and beyond. https://www.grouplevinson.com/contact-highest-rated-public-relations/ #emailmarketing #interactivemarketing #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Will 2024 become the year that business takes TikTok seriously? GenZ is truly using it as a search engine over Google. What about #YouTube? The question is, is #GenZ’s searching important to your business yet? https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981 #tiktokbusiness #tiktoksearch #marketingstrategy

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