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Brand Strategy

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Branding

Today’s tip discusses type font boldness and the image it communicates.  Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.

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Leo’s Daily Tip – Today, On Marketing Strategy

Marketing tip for retailers and manufacturers that sell products in stores: It used to be that online retailers worked to duplicate and enhance an in-store experience online. Now it’s reverse. As the online experience grows in dominance, the in-store retail experience now must emulate the online, meaning comparisons, digital theatrics, videos, demos etc. must now

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