close

WHAT
DO
YOU
WANT?

Brand Strategy

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Brand Strategy

I was at an Angel’s Envy bourbon tasting last evening where several of their sales team attended. Each had the company’s logo, a pair of angel wings, in metal, hanging off their jacket’s handkerchief pocket & wrote in logo’d booklets with logo’d pens. How is your brand follow-through to your public? https://www.grouplevinson.com/contact-highest-rated-public-relations/ #angelsenvy #branding #brandstrategy

Share this...
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Sometimes businesses choose goals that are too broad. Perhaps they fear missing out on random opportunities from afar. But the broadness often diminishes the likelihood of success. Perhaps better to narrow goals & be the leader in a state or region instead of nothing in a larger space. https://www.grouplevinson.com #marketingstrategy #strategicplanning #marketinggoals

Share this...
Leo’s #DailyMarketingTips – Today, On Brand Strategy

Got some valuable insight at my networking group this morning on the word presence. Actually look at it as 2 words pre/sense. What is your company’s brand image? Does it give you presence? Does it help customer and prospects sense your value and capability before you utter a word? If not, let’s chat. https://www.grouplevinson.com/brand-leadership-public-relations/ #brandstrategy

Share this...
Leo’s #DailyMarketingTips – Today, On Branding

Branding tip: Copy your logo on a blank document. Next to it, paste the logos of several of your competitors, including larger firms in the same industry. How does your logo compare? Perhaps it’s time to consider a new branding strategy. Let’s talk. https:www.grouplevinson.com #branding #brandingstrategy #marketingstrategy

Share this...
Leo’s #DailyMarketingTips – Today, On Branding

CEO’s and CMO’s need to be able to articulate what their brand means, and then be able to communicate that vision to their entire team. They should reinforce that vision to their teams continually. Too frequently there is a disconnect here, meaning that the CEO has one vision and the marketing/service/manufacturing teams pull against him/her

Share this...
Leo’s #DailyMarketingTips

It will be interesting to see where Twitter’s new “X” brand image takes the company. It’s a bold move to fuss with an iconic symbol, especially when the  bird graphic links so well with the action of tweeting. However, with most of what he does #elonmusk likely has a transformative plan. I’m fascinated to see

Share this...
Leo’s #DailyMarketingTips

Speaking of elevator pitches, even we advise you to write one down and memorize yours, prepare to do variations on a theme, depending on who the listener is and what kind of business they are, how they address problems like those you solve and how you’re different from your competitors – all in about 30

Share this...