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Brand Strategy

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Brand Strategy

Important branding tip: what is your brand relative to both how you see your company and how others see your company? It should be similar, or at least moving others in the direction you want them to see you. But the brand evolution must be believable and reinforced by your story and consistent messaging.

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Leo’s Daily Tip – Today, On Brand Strategy

Although your company is special and offers unique advantages, your brand is not an “island”. This means that it exists within the context of your industry and competitors and should highlight meaningful, relevant advantages, reinforcing your exceptionalism. Your logo, as well, should be designed to stand out within your targeted environment.

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Leo’s Daily Tip – Today, On Branding

Today’s tip discusses type font boldness and the image it communicates.  Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.

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Leo’s Daily Tip – Today, On Marketing Strategy

Marketing tip for retailers and manufacturers that sell products in stores: It used to be that online retailers worked to duplicate and enhance an in-store experience online. Now it’s reverse. As the online experience grows in dominance, the in-store retail experience now must emulate the online, meaning comparisons, digital theatrics, videos, demos etc. must now

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