Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Most people are probably not yet ready to buy your product or service today. So how does one get them to remember you until the time has come? An important part of marketing strategy is not just making people aware of you and/or creating a lead, but also to make it easier for them to … Leo’s #DailyMarketingTip – Today, On Brand Strategy
Typography matters. Choosing the proper type face can make or break your brand, presentation or ad. Check out this interesting article on things to consider in making your typography excel. https://www.adaminsights.com/the-art-of-typography-why-choosing-the-right-font-can-make-or-break-your-brand/ #brandstrategy #typography #marketingstrategy
In today’s nascent AI age, people still are looking for authenticity. truth, reality, honesty, originality and other traits are greatly valued. When communicated carefully, this brand image can tilt the scale in your favor. https://www.grouplevinson.com/brand-leadership-public-relations/ #AIinmarketing #brandleadership #thoughtleadership
We live in an age of activism, but, bottom line, most companies want “everyone” to be a customer. Unless your brand is designed to target a perspective, take care to keep it focused on how you provide customers’ solutions to keep your brand appeal where everyone feels comfortable becoming a customer. https://www.grouplevinson.com/brand-leadership-public-relations/ #brandstrategy #brandleadership #marketingstrategy
In advertising, getting people to remember your business name is the first step towards obtaining a lead – otherwise, how will they know whom to call? How do you get people to remember your name? What’s your brand strategy? https://www.grouplevinson.com/brand-leadership-public-relations/ #Brandstrategy #thoughtleadership #brandleadership
Have you ever thought about creating a musical jingle for your company-a song or tone that makes it more memorable? If you have a blog or YouTube Channel, a distinctive audio “logo” adds an extra dimension to help you stick in prospects’ minds to think of you first. https://illustratemagazine.com/how-music-influences-brand-identity-the-role-of-jingles-and-theme-songs/ #musicaljingle #brandStrategy #brandleadership
Do you know what a brand is? Hint: it’s not a logo. It’s important to know and define one’s brand and then to focus on enhancing and promoting it. Define your brand. https://www.grouplevinson.com/brand-leadership-public-relations/ #brandstrategy #bestbrands #brandleadership
Unique selling proposition (USP)…why you need one. It highlights the distinctiveness of your firm, product or service in terms that are meaningful to the prospect. Check out this article on 18 USP strategies and why they delivered results. https://popupsmart.com/blog/unique-selling-proposition-examples #USP #uniquesellingproposition #marketingstrategy
While updating my facebook header, I came across this article in Wharton Magazine, published in 2014 about reinventing GroupLevinson. And now in 2026, still reinventing to bring in artificial intelligence to help our clients build awareness and sell more. https://magazine.wharton.upenn.edu/digital/a-pitch-for-an-ad-man #whartonmagazine #thoughtleader #reinventingmybusiness
I wish I was behind this brilliant marketing, but I’m not. Still, this is an important story how an iconic brand updated to stay iconic. If you subscribe to the Journal, click here to read or send me a note and I’ll send you the article to read. Plus in 2026, let’s chat about strategies … Leo’s #DailyMarketingTip – Today, On Marketing Strategy