Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Important branding tip: what is your brand relative to both how you see your company and how others see your company? It should be similar, or at least moving others in the direction you want them to see you. But the brand evolution must be believable and reinforced by your story and consistent messaging.
Although your company is special and offers unique advantages, your brand is not an “island”. This means that it exists within the context of your industry and competitors and should highlight meaningful, relevant advantages, reinforcing your exceptionalism. Your logo, as well, should be designed to stand out within your targeted environment.
Today’s tip discusses type font boldness and the image it communicates. Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.
Reinforce your brand in your Powerpoint presentation and claim ownership of your talk by creating a page template that at least includes your logo, small in the corner. If possible, include your slogan and even brand colors in your header or footer to communicate brand consistency.
Color selection in your logo and advertising shouldn’t be accidental. Research your competitors. Compare your color to be like them, to stand apart or to underscore a point, like using red and blue to subtly remind people that you’re a U.S. company.
Marketing tip for retailers and manufacturers that sell products in stores: It used to be that online retailers worked to duplicate and enhance an in-store experience online. Now it’s reverse. As the online experience grows in dominance, the in-store retail experience now must emulate the online, meaning comparisons, digital theatrics, videos, demos etc. must now …
Zoom Tip #2-yesterday’s tip discussed the overall look of your zoom environment. Today we advise on your zoom presence. Record yourself. Does your camera angle focus on the top of your head instead of you looking at the camera like you’d look at a person in the eye. Check your clothing-you wouldn’t walk into an …
Zoom Tip #1-It is said, you never get a second chance to make a first impression. Do you look at yourself on zoom…I mean really look at yourself and the image you project there? How does your lighting, sound, clothing and background project your brand, quality and professionalism?
Messaging: letting other people sing your praises is very meaningful in creating an enviroment leading to closing sales. Take the time to cultivate testimonials and put them all over your Website and other marketing components. Ideally, get the testimonial to highlight a key point or advantage you offer.
Messaging tip: expect that prospective customers will research some of your competitors. Have you presented MEANINGFUL reasons why customers should prefer your company over competitors on your Website, social media, brochures, sales materials, etc.