Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Branding tip: Copy your logo on a blank document. Next to it, paste the logos of several of your competitors, including larger firms in the same industry. How does your logo compare? Perhaps it’s time to consider a new branding strategy. Let’s talk. https:www.grouplevinson.com #branding #brandingstrategy #marketingstrategy
CEO’s and CMO’s need to be able to articulate what their brand means, and then be able to communicate that vision to their entire team. They should reinforce that vision to their teams continually. Too frequently there is a disconnect here, meaning that the CEO has one vision and the marketing/service/manufacturing teams pull against him/her …
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #brandstrategy #marketingstrategy #thoughtleadership
It will be interesting to see where Twitter’s new “X” brand image takes the company. It’s a bold move to fuss with an iconic symbol, especially when the bird graphic links so well with the action of tweeting. However, with most of what he does #elonmusk likely has a transformative plan. I’m fascinated to see …
Speaking of elevator pitches, even we advise you to write one down and memorize yours, prepare to do variations on a theme, depending on who the listener is and what kind of business they are, how they address problems like those you solve and how you’re different from your competitors – all in about 30 …
Color can do so much in building your brand. It’s easier for people to remember colors & associate them to a brand, than almost anything else. For example, our process blue color is common & easy to remember and associate with GroupLevinson Public Relations. What’s your brand color? https://grouplevinson.com #brandstrategy #branding #brandcolor
Careful about cause marketing. It can be valuable when product and customers and cause are aligned. But not when the cause is seen as pandering to the latest buzz in the media, by customers. Brands should be uniters, making people of all persuasions transcend views in favor of the brand and product.
Most professional services businesses, like accountants, architects, lawyers etc. do the same things, the same way as every one of their competitors. How to stand out? Think about your process. What would make it unique? List those steps. Then name your process to make it proprietary.
How does your brand image look from the outside in? In other words, what image do you think people receive about your company’s brand-small, big, local, national, average, exceptional, cutting edge, stable, thought leader? How do you want to appear to maximize your opportunities for growth?
A slogan or tag line communicates a quick marketing message, often connected to your logo. It should communicate a uniquely differentiating or defining feature about your company, product or service in two to five words. What does yours say about your company?