10 Key #marketingtrends For 2021-TREND #9 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Metrics, metrics everywhere, but are they tracking what’s really important? Things like customer loyalty and top-of-mind awareness are more difficult to measure. Beware of overlooking what matters.