Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Does your organization need speakers? We have a number of interesting speakers as clients to speak to your group on the economy, higher education, construction, legal & other trends & issues. Call me to discuss scheduling a thought leader at your club or organization.
One of the big advantage of digital advertising is your ability to measure data and results. Although growth in followers and engagement is interesting, it may not be the valuable data to track. Analyze specific product purchases, new customers gained, repeat business, order size and others for more effective planning.
Be wary of comparing your product or company to a named competitor. Don’t give your customers any ideas about vendors to consider. Unless that competitor has greater than 50% market share, let customers figure it out for themselves who they’ll compare. Develop a list of your advantages and benefits that stands on its own, no …
#GoogleAdwords can be a valuable form of advertising because you place your message in front of people actively searching for what you sell. A key to success is in having many keywords in your archive of trigger words. Don’t skimp – even hundreds of keywords and phrases will improve your chances for results.
When planning a product demo or how-to video, clear your mind such that you imagine your story told to someone who knows nothing about your process. Then take them step-by-step starting with the basics and build as you go. Too many videos lose their audience by skipping steps and/or assuming viewers have a higher level …
Did you know that most people who view business videos online tune out after as little as 15-30 seconds? On YouTube and other hosts, you can actually see how long people stay with your videos before exiting. The tip is to make sure your important points in the videos are up front to maximize results.
Are you following my tips – I’ve posted a daily marketing tip every day Monday through Friday for over 8 years now. There are thousands of them. People have asked me where to find all of them? And now you can . . . just visit the blog within our new website: https://www.grouplevinson.com/public-relations-daily-tip-blog/ Check it …
#OutdoorAdvertising isn’t only billboards. If your market lives in the city, consider advertising on newstands, bus shelters, transit ads, etc. to deliver a bold, memorable message that gets reinforced every time the prospect walks or drives by your outdoor ad.
Today’s tip discusses type font boldness and the image it communicates. Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.
Many of the leading business magazines in your industry rent their mailing lists, featuring a number of key prospects for you. Rent the list and send a monthly or quarterly e-newsletter to help keep your brand the one they think of first when they think of the products and services you provide.