Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
What is important to your competitors? Their website will often provide clues. Make a list of keywords, large-size visuals, case studies, product priorities and more. The more prominence, the more likely the item is high on their marketing priority.
On your “About Us” page, don’t just tell the history of your company, tell the story in a way that it communicates your unique advantages for the customer and when they were added. For example, in such and such year, we tripled the size of our quality control dept.
Congratulations, so you got an article published in an industry medium. Now’s the time to maximize exposure by featuring a link in social media posts, putting a link on your home page, sending an email about it, linking it under your email sig and more.
Do you ever speak in front of groups about your expertise? I do. Many speakers forget a leave behind-something attendees can take to remind them of you and your company. Also, a token gift can be valuable-we use a pack of mints with our logo on them. Something everyone can use.
Social media is a dynamic medium, changing every second. Your company’s social media headers are usually static, staying the same for months if not years. Yet, your customers & prospects see these headers more than they see your website. Therefore, update yours to anchor your social media by communicating a new facet of your brand …
When was the last time you had your logo refreshed? If it was more than 15 or more years ago, you may want to have it professionally updated. A logo is the first impression about your company that communicates leadership, modern, state-of-the-art, solid business and other qualities.
I am always amazed at the number of companies, that are actually marketing companies, but have no marketing experts on their boards. Perhaps the problem is that they don’t think of themselves as marketing companies.
In a press release, don’t just communicate the news, do it in a way that reinforces your brand. Create your message to communicate your company’s distinctiveness and convince them why your exceptionalism and story is worth featuring in their medium to make it meaningful to their readers.
Elevate your marketing by tying your brand to helping a cause. One way to select a cause is to involve your employees in the selection process. Provide some ground rules, especially about the cause being relevant to your products or brand. Then ask them to provide cause suggestions.
An effective mindset to help get more publicity is to think like a reporter or writer. For the media in which you seek to be published, check out the articles they publish. What types of topics and subjects are they? For best results, craft your story to generate that type of interest.