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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Sometimes businesses choose goals that are too broad. Perhaps they fear missing out on random opportunities from afar. But the broadness often diminishes the likelihood of success. Perhaps better to narrow goals & be the leader in a state or region instead of nothing in a larger space. https://www.grouplevinson.com #marketingstrategy #strategicplanning #marketinggoals

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Leo’s #DailyMarketingTips – Today, On Budgeting

Budgeting for 2024? Is your plan the same old? Or will you build in a portion (10-15%?) to take some risk: perhaps outreach to a new market, new medium or new demographic? Example, how will your lead generation succeed in generating leads from 20 & 30 year olds searching for your products/services? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingbudget #advertisingbudget

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Leo’s #DailyMarketingTips – Today, On Public Relations

Executives are right to ask for public relations results, but what does “results” mean? Are they asking the right question for their company’s needs. To many, results only relates to lead generation. However, thought leadership, brand leadership, customer loyalty, awareness and other goals may be the results you need to measure and value. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #prresults

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Leo’s #DailyMarketingTips – Today, On Public Relations

Many PR companies send press releases out via mass email services. The GroupLevinson method also develops a targeted list of writers who actually write about your subject to whom we send a personal pitch. It takes more time & effort but the results are worth it. https://www.grouplevinson.com/thought-leadership-public-relations/ #publicrelations #thoughtleadership #PRagency

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Is there a generational divide in marketing? Many marketers don’t consider how 20 and 30 year olds research and buy products, especially business-to-business (#B2B) products. Often they’re the first ones tasked with developing short lists of vendors and may not see you. https://adage.com/article/jefferson/targeting-age-groups-understanding-generational-marketing/2246656 #adage #generationalmarketing #generationaldivide #marketingstrategy

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Leo’s #DailyMarketingTips –

A meaningful quote from “Father of Modern Marketing”, Philip Kotler – it provides valuable perspective on developing marketing strategy for you and your organization. https://www.grouplevinson.com #philipkotler #marketingstrategy #thoughtleadership

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Leo’s #DailyMarketing Tips – Today, On AI

AI in marketing? Not so fast. Today’s use of AI seems to be mostly tactical as this #HBR piece says, “ AI can still accomplish only narrow tasks, not run an entire marketing function or process.” What is AI’s future in marketing? https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy #artificialintelligence #AI #AIinMarketing

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Leo’s #DailyMarketingTips – Today, On AI

Just asking…is AI the marketing answer in the future? Will consumers trust AI recommendations? Or, just like with those “personalized” emails/posts we get today, will consumers figure out AI generated content’s mechanical tone & ignore them? https://hbr.org/2020/10/when-do-we-trust-ais-recommendations-more-than-peoples #ai #aiinadvertising #advertisingai

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