Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
When writing a media release, know your audience. They are not interested in knowing everything you know on the topic. They are game for reading an interesting story or information on a topic that means something to them. Keep your #publicrelations focused.
Does your company have a crisis management public relations plan? Unfortunately, most companies don’t have one. Be prepared. To start, think about negative things that could potentially happen. Then plan to manage the news. Imagine what effect if the story got out the wrong way.
Check out this Wednesday at noon, I’m giving a virtual talk to the Women Owned Law organization on the topic of “Social Media and Your Thought Leadership”. Here’s where to sign up: https://www.womenownedlaw.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=911&Itemid=187&year=2021&month=09&day=22&title=virtual-speaker-series-social-media-a-your-thought-leadership&uid=f367e2f41e28f7ef91be6f935f251687
Interesting how many companies disconnect their customer service from their marketing. Too bad for them. Customer service builds brand and goodwill but used correctly, it also has the potential to produce add-on sales, referrals and repeat business.
Do you have time to become a thought leader? Do you have time to post on social media several times per week, write articles for the media and speak at industry functions. Yes? Good for you. No? If you don’t have time, we can get behind you and behind the scenes to build your thought …
Many PR firms use news wires to distribute press releases. Although releases show up in pre-programmed feeds, there is less chance actual humans will see them. Better to custom craft media lists and then send releases one-to-one to reach actual relevant writers or editors on your list. That’s what we do at GroupLevinson.
PR writing tip: throw out your first sentence or even your first paragraph. Why? Because many feel the need to “warm up” with a sentence or two that add little to the story or pitch. #Publicrelations writing is more effective when it gets right to the point.
One hears a great deal of buzz about the idea of “stortytelling” relating to business. A great story connects with the reader because it provides a solution for them. Testimonials=storytelling. Work to get customers to tell your solutions in testimonials so you can repeat it to future propects.
How does one find the reporters who’s “beat” it is to write about your topic or industry? Do a Google search of news and articles. Click on the articles and note who the writers are? Put their names on a special list and send them your releases first.
Google Alerts is an easy way to track articles and other mention of your company, people and key themes. Log into Google.com/alerts and type in your names with quotation marks around them. Also specify how often you want to receive notifications.