Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
My father taught me if you don’t ask, you don’t get. So I’m asking . . . if you like my daily marketing tips, please share or retweet this post, and others, to your own followers with a comment suggesting they too follow me for daily marketing tips and ideas. And I thank you for …
Have you asked yourself, what are your non-customers doing? In other words, what are potential prospects thinking that make them not want to buy from you? Take steps to find out what products, pricing, service, culture you might change in order to make non-customers, customers.
It is important to promote value in advertising/marketing. But what does value mean? To some it’s price. To others it’s time saving, status, ease of use, ease of purchase and other value points. Find out what value really means to your customers to make sure your marketing is on the right track.
There is a fine line separating whether your website home page is too wordy or not wordy enough. If your home page greets the reader with mostly words, it will appear to be too tedious and time consuming. Yet just a photo without a concise description of your mission will give the impression that readers …
Who is your market? It is probably not just the person who authorizes your sale. Analyze your customer chain from research to purchase to repeat purchase and craft your marketing strategy to reach them all, and possibly with slightly different messages.
Thank you #Philadelphia100 for inviting me to speak at your Forum at Philadelphia Country Club this morning on “Strengthening Your Corporate Culture in a Hybrid World”. An engaged group with lots of thoughtful questions. https://www.philly100.org #corporateculture #marketingstrategy
Is your website too wordy? We know you want to tell everything about your products & services, but wordiness is off-putting to viewers. In this day & age, use large photos or videos with limited words. If they want more info, give them a link to a wordy pop-up page, but fewer words on the …
It’s good to archive press releases on your website to help with search engine optimization. For best results, don’t just store them with generic or date of issue names, put a keyword or two in each title and then group them by a category.
Giving a talk on what you do is an exceptional way to put yourself in front of prime prospects and otherwise establish yourself as a thought leader. Best to make your talk educational and not sales oriented. More people will attend and listen if they’re learning something and not being pitched.
Improving your website’s search engine optimization can begin with your page title. Does your website have them? A missing title is the leading cause of search issues. Each page should have one title, concisely written. No duplicates of that title should appear on any other pages.