Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
How do you develop your marketing budget – same as the year before or a slight increase? Consider adding in a new budget item, funding trying one new medium or marketing initiative? Make 2023 a year of advancement not just treading water.
B2b companies need to optimize visual content for their products, showing demonstrations, descriptions, etc. using still or video graphics. Wordy descriptions on website and social media will have less effect. Review your product line and plan to go visual.
Wonder if you remember when the car companies waited until September to introduce the new model year for all their cars? People looked forward to it. Consider creating your own “big event” focusing attention on new products or product upgrades and then institutionalizing it, doing it the same time each year.
Are your sales team and marketing team disconnected or in sync? Are they communicating your brand and messaging with one voice? Quiz them on their approaches and then fine-tune and sync them if necessary for maximum results.
Happy National (something) Day! Celebrating national days are fun and a good way to tie social media in to larger traffic. But you don’t have to wait for a national day. Create your own to bolster company morale and culture and get everyone celebrating something fun and meaningful together.
To successfully pitch the media in writing about you or your products remember: it’s not about you. It’s about their audience. Craft your pitch showing how you solve a problem their readership is encountering, or provide some news, insight or tips that would be of interest to them. Hint: review past issues to see how …
If at first, editors and writers don’t pick up your story, vary the subject line or headline and pitch again. You may just catch their attention with your new focus & motivate them to decide to pick up your article and/or interview your principal.
Did you know that I created Rita’s first day of spring event? We were Rita’s first agency and I wrote their jingle, got them into the Phillies and put them on their marketing path of growth. Glad to have started what so many love today. Enjoy! #firstdayofspring #ritasice #ritasitalianice
Goodwill PR idea. Survey your employees what are their favorite non-profits. Adopt one or two and make it known that this was employee-selected. Have the company support with donations and paid time to volunteer. Promote those activities and progress internally and the part employees have in it. (valuable to boost employee retention too).
Potentially, ALL employees are part of the marketing team. Consider them as such and make sure they have the training they need to communicate about the brand & company properly. As well, make sure the process for handling an inquiry or lead is clear so no opportunity is missed.