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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

Jun 10, 2024
Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

I believe that we have a bit of a way to go before artificial intelligence significantly affects public relations because of the relationship nature of our practice. But check out this interesting article about some of the ways this author thinks AI will affect public relations. https://www.globalalliancepr.org/thoughts/2024/5/8/how-is-artificial-intelligence-shaping-public-relations #AIinmarketing #AIinpublicrelations #AIinadvertising

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Leo’s #DailyMarketingTips – Today, On Social Media

Jun 7, 2024
Leo’s #DailyMarketingTips – Today, On Social Media

One way to get more user generated content is to create a unique hashtag relating to your company and then asking customers to include the hashtag when using your products or telling stories about their using your products. This could be a hashtag for a product intro, ongoing brand strategy, conference or other instance, and

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Leo’s #DailyMarketingTips – Today, On Public Relations

Jun 6, 2024
Leo’s #DailyMarketingTips – Today, On Public Relations

Most companies don’t have “news” that would be covered by most business media. For better results, send the media thought leadership pieces about concepts, ideas or trends in your industry. Plus your own thought leadership will get strengthened. https://www.grouplevinson.com/thought-leadership-public-relations/ #publicrelationsstrategy #PRstrategy #publicrelationstrends

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Leo’s #DailyMarketingTips – Today, On Book Recommendations

Jun 5, 2024
Leo’s #DailyMarketingTips – Today, On Book Recommendations

What are some of the best books on advertising? Here is a good list of about 14 books. I’ve read most of them and agree that this is a terrific list. I think you’ll enjoy reading them and learning about advertising from some of the greats. https://teambuilding.com/blog/advertising-books #advertisingbooks #advertisingstragtegy #bestadbooks

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Leo’s #DailyMarketingTips – Today, On Brand Strategy

Jun 4, 2024
Leo’s #DailyMarketingTips – Today, On Brand Strategy

Harvard agrees with GroupLevinson! Brand strategy begins with a promise. Our definition is: a promise to delivery a distinctive produce or service and then to become known for that promise. Check out Harvard’s article: https://hbr.org/2024/01/the-right-way-to-build-your-brand #brandstrategy #branding #brandmarketing

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Leo’s #DailyMarketingTips – Today, On Social Media

Jun 3, 2024
Leo’s #DailyMarketingTips – Today, On Social Media

Why do you follow a company’s social media pages? Most likely because they are interesting and provide information that interests you. Make sure the posts on your site are interesting to your followers including customers. (Hint: constant promotion or deals from your business aren’t that interesting.) Check out these 15 ideas: https://www.business2community.com/b2b-marketing/what-to-post-15-creative-ideas-for-b2b-social-media-content-01270955 #B2bsocialmedia #socialmediamarketing #socialmediacontent

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Leo’s #DailyMarketingTips – Today, On Brand Strategy

May 30, 2024
Leo’s #DailyMarketingTips – Today, On Brand Strategy

Did you know marketing and brand strategy can assist in increasing the value of a business for sale. Buyers get first impressions about a business from brand, website & social media. A tired or old-fashioned site can cost you millions if a buyer isn’t impressed or feels the brand is distressed. Let’s chat about a

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Leo’s #DailyMarketingTips – Today, On Brand Strategy

May 29, 2024
Leo’s #DailyMarketingTips – Today, On Brand Strategy

There is value in generating awareness. Why do you think #cocacola and others strategize marketing to keep their name in front of people. Good to keep your name in front of prospects & customers to always be the first name people think of when they think of your industry or specialty. https://www.grouplevinson.com/brand-leadership-public-relations/ #marketingawareness #brandleadership #thoughtleadership

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

May 28, 2024
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Are you subtly negative in your content or sales pitch? Take care your content is positive for example, “discover whether our company’s right for you” versus “discover how we will benefit your company”. Be positive and influence positive results. https://www.grouplevinson.com #bestadagency #advertisingcontent #marketingstrategy

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