Leo, Author at GroupLevinson

Leo’s #DailyMarketingTip – Today, On Brand Strategy

Aug 26, 2026

Brand Strategy, Thought Leadership

Leo’s #DailyMarketingTip – Today, On Brand Strategy

Most people are probably not yet ready to buy your product or service today. So how does one get them to remember you until the time has come? An important part of marketing strategy is not just making people aware of you and/or creating a lead, but also to make it easier for them to … Leo’s #DailyMarketingTip – Today, On Brand Strategy

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Leo’s #DailyMarketingTip – Today, It’s Mad Men Monday

Aug 24, 2026

Advertising, Strategic Planning, Thought Leadership

Leo’s #DailyMarketingTip – Today, It’s Mad Men Monday

Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen

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Leo’s #DailyMarketingTip – Today, On Marketing Strategy

Aug 21, 2026

Advertising, Brand Strategy

Leo’s #DailyMarketingTip – Today, On Marketing Strategy

Typography matters. Choosing the proper type face can make or break your brand, presentation or ad. Check out this interesting article on things to consider in making your typography excel. https://www.adaminsights.com/the-art-of-typography-why-choosing-the-right-font-can-make-or-break-your-brand/ #brandstrategy #typography #marketingstrategy

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Leo’s #DailyMarketingTip – Today, On AI in PR

Aug 20, 2026

Public Relations, Thought Leadership

Leo’s #DailyMarketingTip – Today, On AI in PR

Public relations is evolving in the age of artificial intelligence. Although no AI is used at GroupLevinson in creative or in strategic planning, as we have found it to provide somewhat pedestrian recommendations (and we continue to test it). GroupLevinson uses AI LLM tactically to develop and focus media lists using 4 steps: 1) select … Leo’s #DailyMarketingTip – Today, On AI in PR

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Leo’s #DailyMarketingTip – Today, On Marketing Strategy

Aug 19, 2026

Brand Strategy, Thought Leadership

Leo’s #DailyMarketingTip – Today, On Marketing Strategy

In today’s nascent AI age, people still are looking for authenticity. truth, reality, honesty, originality and other traits are greatly valued. When communicated carefully, this brand image can tilt the scale in your favor. https://www.grouplevinson.com/brand-leadership-public-relations/ #AIinmarketing #brandleadership #thoughtleadership

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Leo’s #DailyMarketingTip – Today, On Marketing Strategy

Aug 18, 2026

Strategic Planning, Thought Leadership

Leo’s #DailyMarketingTip – Today, On Marketing Strategy

Question: Who’s the first person you think of when you need a plumber? Or the 1st when you need a lawyer? So are you the first person people think of when they think of your profession, product or service? Our Thought Leadership Marketing Strategy can make that happen. https://www.grouplevinson.com/thought-leadership-public-relations/ #topofmind #thoughtleadership #brandleadership

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Leo’s #DailyMarketingTip – Today, On Digital Marketing

Aug 17, 2026

SEO (Search Engine Optimization), Thought Leadership

Leo’s #DailyMarketingTip – Today, On Digital Marketing

Keywords are still important but they are evolving, as AI is having larger impact on the way searches are handled. For best results, develop multi-word key-phrases in content that are worded more like the way people query AI and not just popular random words about you and things you promote. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #usingAitosearch #thoughtleadership #howpeoplesearch

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Leo’s #DailyMarketingTip – Today, On MarketingHumor

Aug 14, 2026

Strategic Planning, Thought Leadership

Leo’s #DailyMarketingTip – Today, On MarketingHumor

Marketing is serious business, but sometimes you can use a good chuckle. I hope you enjoy a little humor to brighten your day. https://www.grouplevinson.com #marketinghumor #thoughtleadership #PRhumor

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Leo’s #DailyMarketingTip – Today, On Advertising

Aug 12, 2026

Advertising, SEO (Search Engine Optimization)

Leo’s #DailyMarketingTip – Today, On Advertising

An important medium to consider for thought leadership marketing is pay-per-click advertising on #Googleadvertising. For a set budget, paid only when someone clicks on your listing, one can greatly improve the likelihood of someone finding you when they do a search for your specialty or services and going straight to contact you. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership … Leo’s #DailyMarketingTip – Today, On Advertising

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Leo’s #DailyMarketingTip – Today, On Public Relations

Aug 11, 2026

Public Relations, Thought Leadership

Leo’s #DailyMarketingTip – Today, On Public Relations

Getting media attention is valuable, but helping our clients be in a position to receive awards, honors in business or in one’s industry, truly enhances thought leadership. Congratulations to David Navazio and Gentell for being a 2026 INC. 5000 company, awarding the fastest-growing companies in the US! Well deserved!! https://gentell.com #teamgentell #inc5000 #thoughtleadership

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