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Leo’s Daily Marketing Tips – Today, On Social Media

Jun 5, 2023
Leo’s Daily Marketing Tips – Today, On Social Media

What is at the top of your LinkedIn, Twitter, Facebook, YouTube and other social media pages? Many people overlook this space, called a header, where you have a valuable opportunity to deliver an image, quote, brand message or other concept focus the attention of visitors to the page. Deliver your “bam” image there.

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Leo’s Daily Tips – Today, On Public Relations

Jun 2, 2023
Leo’s Daily Tips – Today, On Public Relations

Summer is here. In public relations, it is said, never send a press release on a Friday, especially in summer. As sometime contrarians, we’ve challenged that and found a number of hard-working B2B journalists working, who’ve given our release attention and opportunity.

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Leo’s Daily Marketing Tips – Today, On Social Media

May 31, 2023
Leo’s Daily Marketing Tips – Today, On Social Media

There is a lot of talk about using graphics aka photos, logos and videos in social media. How about in email? Maybe not. Unless your email is a newsletter or a retail piece, make your email look as natural as possible. Emails typically don’t use graphics. But make sure they’re addressed to the recipient by

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Leo’s Daily Tips – Today, On Marketing Strategy

May 30, 2023
Leo’s Daily Tips – Today, On Marketing Strategy

I was reading an interesting political article that speaks to marketing as well-on the subject of the difference between chaos & disruption. My thoughts: chaos leads to no solution or endpoint while disruption does. In marketing, disruption may be valuable, but if there is no endpoint or goal, you’re creating chaos, which is rarely valuable

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Leo’s Marketing Tips – Today, On Marketing Strategy

May 26, 2023
Leo’s Marketing Tips – Today, On Marketing Strategy

Two terrific books to read on marketing strategy: “Marketing Warfare” by Al Reis & Jack Trout, and “Guerrilla Marketing” by Jay Levinson (no relation) are two classic books providing some valuable insight & perspective on strategic planning, whether you have a large or small company. Let me know how you liked them.

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Leo’s Daily Marketing Tips – Today, On Social Media

May 25, 2023
Leo’s Daily Marketing Tips – Today, On Social Media

In social media, it’s important to remember that content is for the reader & not for you. Therefore, post things that would attract people’s attention & ultimately get them to follow you because you’re consistently interesting online. A goal should be to attract eyeballs & motivate sharing of your  interesting content.

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Leo’s Daily Marketing Tips – Today, On Social Media

May 24, 2023
Leo’s Daily Marketing Tips – Today, On Social Media

If you’ve been following me, you know that consistency is a key to success in advertising. For your social media campaign, don’t post sporadically, post consistently on the same days and times each day or week, so followers can get the rhythm and look out for your messages.

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Leo’s Daily Marketing Tips – Today, On Advertising

May 23, 2023
Leo’s Daily Marketing Tips – Today, On Advertising

Did you know YouTube is the second most popular search engine, next to google? Do you have a YouTube page for your business? It’s a great place for how-to’s where you or your product is the star providing the solution. Create short videos answering potential customers’ burning questions.

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