Trend #4 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

4) Social media utilization will be re-concepted as result drivers to create leads and even close sales, well beyond what it currently is, just as a way of keeping in touch, more in terms of awareness than in motivating results.

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