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Philadelphia Advertising Agency

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Direct Mail Marketing

Looking to target a focused consumer market? Direct mail, using the Every Door Direct Mail (EDDM) program from the U.S. Postal Service, should be one tool you consider. One can target even individual postal routes to target  the neighborhoods and demographics most valuable for you. https://www.uspsdelivers.com/eddm-tool-guide/ #EDDM #everydoordirect #directmailmarketing

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Leo’s #DailyMarketingTips – Today, On Email Marketing

Email marketing is a powerful tool in marketing, but in order to work, your email must be seen and read. To improve your chances make sure words in your subject line don’t trigger spam filters. Here are some trigger words to avoid: https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5649-common-phrases-that-trigger-spam-filters?lang=en_US #emailmarketing #emailstrategy #marketingtips

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Leo’s #DailyMarketingTips – Today, On Advertising Strategy

Let’s say you worked for one of your company’s prospects and your boss asked you to compile for him/her a short list of companies doing what your company does, where do you think the first place they’ll search? THAT place is where some or all of your advertising should be. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #leadgeneration #getmoresales #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Email Marketing

Want more readership of your email marketing. Pay attention to your subject line – it’s usually the make or break wording where people decide to read on or delete. This decision happens in a split second. Make your subject a true  benefit to the reader or news they can’t resist. https://www.grouplevinson.com/public-relations-for-leads-traffic #emailmarketing #marketingstrategy #advertisingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Shout out to my friend Joe Domosh of 3-Click Promotions who gave a terrific presentation about how swag should be a valuable component of marketing plans. Did you know that the average logo tee-shirt generates over 5000 impressions? www.3clickpromotions.com #3clickpromotions #swagmarketing #promotionalmarketing

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Leo’s #DailyMarketingTips – Today, On Advertising

We like these tips from the #AmericanMarketing Association on using direct mail for business-to-business, especially tip#7 to create follow-up plan. Is DM still viable for B2b? They offer some valuable tips to make mail more effective. https://www.ama.org/2019/07/15/8-direct-mail-best-practices-for-b2b-marketers #directmailmarketing #directmailadvertising #b2bmarketing

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Leo’s #DailyMarketingTips – Today, On Advertising

What’s the difference between an email and a newsletter that gets sent by email? Viewers see a newsletter as a vehicle for delivering news (obviously) more objectively. They’ll open their mind to reading it, including your subtle promotional messages. https://www.grouplevinson.com/brand-leadership-public-relations #brandleadership #newslettermarketing #ristorantelucca

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Leo’s #DailyMarketing Tips – Today, On Book Recommendation

LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: a classic, filled with wonderful advertising stories-David Ogilvy’s “Ogilvy On Advertising” https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=sr_1_15?crid=5JZEBMGCXZZT&dib=eyJ2IjoiMSJ9.Z1zrXxqSdd-jeRrAfY9-21MzG_LPcFPtdlJ16gNwj3uE5KdyjtgkOL4cFtJXEEjIllVx7sCH12MU5OPgtnj37D45DHawzGeq6atI9FgpIXpuGUBLngIucjv2pOccpcnitetbBg2J6ZvJ9awKHvBjW9qnAhvpuFhHJ09VfTpnylHtBv0imgd_HQLfRoNrKUpo35urWiXTQ8NijSxGeplp57WJuK6M2mZvK4ooeqrtu1Y.JKx3ZHHKavkYUrg-PT150FfaJNFd_348kwAV8qVfnJY&dib_tag=se&keywords=iconic+advertising+books&qid=1713006086&sprefix=iconic+advertising+books%2Caps%2C106&sr=8-15 #ogilvyonadvertising #favoritebooks #bestmarketingbooks

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

AI in marketing? Is AI & marketing still in the pioneering stage? I found this interesting article on the intersection of AI and marketing in 2024. Check out it’s valuable list of points to consider. How many are you utilizing? https://medium.com/marketingaiplaybook/5-key-trends-on-the-intersection-of-ai-and-marketing-in-2024-49b291936031 #artificialintelligence #AI #thefutureofmarketing

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