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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Are you using pay-per-click advertising on Google? Most B2b searches for products/services like yours start there. Develop a campaign, then break down your PPC keywords and ads into many possible search phrases to more effectively target and reach interested prospects

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Leo’s Daily Tip – Today, On Advertising

Consistency is the key to growing engagement & interest in e-newsletter programs.  Keep consistency in look, brand image and format. Even if they don’t read the first couple of newsletters, subconsciously they will remember seeing yours until they finally pay attention to it and become avid followers.

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Leo’s Daily Tip – Today, On Advertising

 Is your address area in the emails you send cast in concrete, meaning that it never changes? Why not? Use it for marketing by adding a link to an article about you or promoting an award you’ve received or linking to a page in your website. Then change it every few months to tell your

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Leo’s Daily Tip – Today, On Advertising

Business-to-business short-form videos stand out online because they capture attention and because so few B2B companies use them. Capture attention with an opening meaningful to those in your industry and then briefly demonstrate a product or service, linking to a page where prospects can follow up with you.

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