How does your marketing identify and address your prospects’ pain points and how you solve them. For example, in our city of Philadelphia, one of our banks advertises that they are the “boring bank.” Hmm. Do they really think that customers are looking for a bank that’s boring and think that that can help them? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingstrategy #marketinggoals #brandstrategy