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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Business-to-business companies should explore marketing automation for their companies.  With a niche B2B product/service, it is much more specialized & limited in use. However, because relatively few companies do this, it can have a striking effect on a prospect to see your ad or link continue to display in their feed.

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Leo’s Daily Tip – Today, On Advertising

Did you know that for many B2B customers, the last time they learned something about your company was when it made its initial presentation? That might have been years ago. Create a campaign using newsletter, email, in-person update presentations & more to keep current customers in the loop. It helps prevent them from straying because

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Leo’s Daily Tip – Today, On Advertising

Followers like videos. Do you have videos in your plans for 2022? A successful format is to produce so-called “bite-size videos”. Approx. 10-30 seconds in length, make the videos quickly describe your brand, products, services and advantages. Use them to create a YouTube channel archiving your videos.

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Leo’s Daily Tip – Today, On Advertising

Are customers/clients afraid to do business with you? Examine your brand image and marketing message to think about some concerns they may have. Perhaps they’re afraid you’re too big, too small, uninterested, limited resources, etc. If that isn’t the case, create ads designed to counteract the fear factor.

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Leo’s Daily Tip – Today, On Website Design

Make your first impression count on your website’s home page. Do one of two things: 1) communicate the single most important distinguishing thing about your company or product in a “boom” moment. 2) make a benefit statement that you are confident will engage and intrigue the prospect and make them want to know more. Write

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