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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Online retailers and others showcasing specific product in social media: if you show a photo in an email or in a social media feed, don’t just link it to your home page, link it to a specific page where the item is displayed or discussed so that the potential customer doesn’t have to work to

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Leo’s Daily Tip – Today, On Advertising

Digital advertising is becoming more and more valuable as competition increases for generating organic awareness. Where on a page is best? Studies have shown that the average viewer starts reading around the middle of the page, not top down. So are banner ads worth the premium price?

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Leo’s Daily Tip – Today, On Advertising

Personalization of content in emails, ads, posts, etc. is important but what if you don’t have the persons name available or usable? Other ways to personalize include by recent purchase, action, group membership, locale and more (“Because you purchased our Hydro2020…”)

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Leo’s Daily Tip – Today, On Advertising

A lot of people love contests as a way to grow audience & attention. My key to success is to maximize the number of winners (over having just a few  exceptional prizes). The more winners, even of small prizes, the more chatter about your company, helping to grow your audience & sales.

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