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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Oct 2, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Book Recommendation

MY BOOK RECOMMENDATION OF THE MONTH: “Making Ads Pay” by John Caples, one of the greatest copy writers ever. I especially like his story about the classic headline, “They Laughed When I Sat Down to the Piano…” If you’re a writer or in advertising, this book is a must! https://www.amazon.com/Making-Ads-Pay-Successful-Copywriting/dp/048648601X/ref=sr_1_1?keywords=making+ads+pay+john+caples&sr=8-1 #johncaples #favoritebooks #bestadvertisingbooks

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Sep 29, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Advertising

When your customers are trying to find a vendor like you, what’s the first thing they do? Most likely, they search #Google. So how is your company’s presence there? SEO can be chancy. Consider a pay-per-click ad campaign to put your company name towards the top of the search finds. https://grouplevinson.com #googlesearch #payperclick #researchvendors

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Sep 20, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketing Tips – Today, On Advertising

A client asked me about using a marketing message that would show his competitors in a negative light due to some of their practices. Looking from a customer’s perspective, the negative may not be completely understood as addressing their pain point and only reflect badly on the source of the message. My response: always be …

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Sep 6, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Advertising

Question: what is the most targeted mailing list you can get? Next to your own, the list from your major industry publication is best. Most likely they won’t sell it to you, but you can use it. Create your content (or call us) and then email your message through them. https://www.grouplevinson.com #b2b #b2badvertising #b2bemail

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Sep 5, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Favorite MarketingBooks

MY BOOK RECOMMENDATION OF THE MONTH: “From Those Wonderful People Who Brought You Pearl Harbor” by Jerry Della Femina. Some great funny stories about quirky clients and campaigns during the glory days of advertising. https://www.amazon.com/Those-Wonderful-Folks-Pearl-Harbor/dp/1451609906/ref=sr_1_1?keywords=from+those+wonderful+folks+who+gave+you+pearl+harbor&sr=8-1 #jerrydellafemina #favoritebooks #bestadvertisingbooks

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Aug 28, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips –

I’ve often said that the last time your customer learned something new about your company was the day they first hired you or bought, and heard your last sales presentation. A monthly newsletter with a case study, product or service feature, etc. will keep customers up to date about all the things you can do …

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Aug 15, 2023
Thought Leadership, Website Design
Leo’s #DailyMarketingTips – Today, On Website Design

There is a big debate about websites and whether they should be one long page or a number of regular length pages. Which do you think gets better interest from website visitors? We recommend multi-pages, but check out this article with some valuable pros and cons for each. https://blog.communicationcrafts.com/one-page-website-vs-multiple-pages-website/ #onepagewebsite #websitedesign #websiteproduction

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