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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Marketing Tips – Today, On Advertising

Where do people find you? Design your marketing from a prospect’s point of view. How do they start their search? Is it a Google search? Many times an associate is asked to gather info about your type of business. Therefore Google pay-per-click advertising and having your website optimized should be two fundamentals for your marketing.

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Leo’s Daily Marketing Tips – Today, On Advertising

A recent issue of the publication #AdvertisingAge, noted that #superbowl commercials are typically one easily forgettable message, but not a campaign. I agree. The strength of marketing is not one attention-getting moment. It is when the message connects to a consistent brand and marketing strategy and reinforces it.

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Leo’s Daily Marketing Tips – Today, On Advertising

Results from a marketing program don’t only consist of leads and sales. What do results mean to you? What results do you need? Other items such as growth in followers, interaction, engagement over time, connectivity and more can be valuable in helping others in your organization provide the leads and sales.

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