Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Starting today, our new feature: “Madmen Monday” where we post about some of the greats in the marketing and advertising world from the Mad Men era of the 50’s and 60’s, who are some of my personal influencers. Today, a quotation from one of the greats, David Ogilvy. https://www.grouplevinson.com/brand-leadership-public-relations/ #madmenmonday #thoughtleadership #madmen
An important medium to consider for thought leadership marketing is pay-per-click advertising on #Googleadvertising. For a set budget, paid only when someone clicks on your listing, one can greatly improve the likelihood of someone finding you when they do a search for your specialty or services and going straight to contact you. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership … Leo’s #DailyMarketingTip – Today, On Advertising
Most advertising campaigns are designed to generate a sale. But many companies overlook taking action to generate the 2nd sale from the new customer. One should never assume customer loyalty after only one sale has been made. Develop a marketing track to develop & increase volume and frequency from existing customers. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #repeatbusiness
Business-to-business videos and podcasts are popular now. But if you make them, do you first think whether your customers even watch videos at all, or if they do, do they have time to watch? Marketing efforts should be directed towards producing results, not following trends. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #marketingstrategy
Using video to get out your marketing message can be valuable, but only if 1) your target market is predisposed to watching videos, which older market groups often are not, and 2) your target groups have time, or take time, to watch. If not, choose another medium to get your message out. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership … Leo’s #DailyMarketingTip – Today, On Advertising
We’re celebrating our wonderful Country’s 250th birthday. Hmmm…wonder what advertising was like in 1776? Check this out. https://historyb.com/advertising-in-united-states-1776-1865/ #america250 #usa250 #historyofadvertising
When budgeting for advertising, there may be a number of choices. Don’t try to go into all of them unless you can afford consistency. Prioritize. Then make sure you can fund consistency in one medium before you move on to a second one and so on. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #advertisingstrategy #mediaplanning #marketingstrategy
We live in an age of activism, but, bottom line, most companies want “everyone” to be a customer. Unless your brand is designed to target a perspective, take care to keep it focused on how you provide customers’ solutions to keep your brand appeal where everyone feels comfortable becoming a customer. https://www.grouplevinson.com/brand-leadership-public-relations/ #brandstrategy #brandleadership #marketingstrategy
In advertising, getting people to remember your business name is the first step towards obtaining a lead – otherwise, how will they know whom to call? How do you get people to remember your name? What’s your brand strategy? https://www.grouplevinson.com/brand-leadership-public-relations/ #Brandstrategy #thoughtleadership #brandleadership
What’s in a color? Check out this interesting research from our friends at Penneco Outdoor on color and the most effective colors to use on outdoor boards: https://pennecooutdoor.com/best-colors-for-billboard-ads/?utm_source=email&utm_medium=email%20marketing #outdooradvertising #advertisingstrategy #billboardadvertising