Is generating leads enough of a marketing goal? Probably not. If only it were as simple as the graphic. There are so many other goals to consider. Even after asking what type of leads, where are they in their sales process and what will be the first sale . . . it may be more valuable to reinforce customer engagement, generate repeat purchases, increase average purchase & other goals. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #leadgeneration #marketingstrategy #marketinggoals