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Public relations agency in Philadelphia

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Nov 29, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Budgeting

Budgeting for 2024? Is your plan the same old? Or will you build in a portion (10-15%?) to take some risk: perhaps outreach to a new market, new medium or new demographic? Example, how will your lead generation succeed in generating leads from 20 & 30 year olds searching for your products/services? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingbudget #advertisingbudget …

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Nov 21, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Public Relations

Executives are right to ask for public relations results, but what does “results” mean? Are they asking the right question for their company’s needs. To many, results only relates to lead generation. However, thought leadership, brand leadership, customer loyalty, awareness and other goals may be the results you need to measure and value. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #prresults …

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Nov 16, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Is there a generational divide in marketing? Many marketers don’t consider how 20 and 30 year olds research and buy products, especially business-to-business (#B2B) products. Often they’re the first ones tasked with developing short lists of vendors and may not see you. https://adage.com/article/jefferson/targeting-age-groups-understanding-generational-marketing/2246656 #adage #generationalmarketing #generationaldivide #marketingstrategy

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Nov 15, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips –

A meaningful quote from “Father of Modern Marketing”, Philip Kotler – it provides valuable perspective on developing marketing strategy for you and your organization. https://www.grouplevinson.com #philipkotler #marketingstrategy #thoughtleadership

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Nov 13, 2023
Strategic Planning, Thought Leadership
Leo’s #DailyMarketing Tips – Today, On AI

AI in marketing? Not so fast. Today’s use of AI seems to be mostly tactical as this #HBR piece says, “ AI can still accomplish only narrow tasks, not run an entire marketing function or process.” What is AI’s future in marketing? https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy #artificialintelligence #AI #AIinMarketing

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Nov 9, 2023
Advertising, Thought Leadership
Leo’s #DailyMarketingTips – Today, On AI

Just asking…is AI the marketing answer in the future? Will consumers trust AI recommendations? Or, just like with those “personalized” emails/posts we get today, will consumers figure out AI generated content’s mechanical tone & ignore them? https://hbr.org/2020/10/when-do-we-trust-ais-recommendations-more-than-peoples #ai #aiinadvertising #advertisingai

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Oct 25, 2023
Brand Strategy, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Brand Strategy

Got some valuable insight at my networking group this morning on the word presence. Actually look at it as 2 words pre/sense. What is your company’s brand image? Does it give you presence? Does it help customer and prospects sense your value and capability before you utter a word? If not, let’s chat. https://www.grouplevinson.com/brand-leadership-public-relations/ #brandstrategy …

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Oct 19, 2023
Public Relations, Thought Leadership
Leo’s #DailyMarketingTips –

The other day, a new prospect asked me if we have connections in his industry? I said that we do, but more importantly is we know how to craft his story to get the attention of editors & writers. For best results, scope out relevant media to see the types of stories they run. Then …

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