Marketing pro-tip: keep an eye on competitors by checking in to their websites once or twice a year. Often home pages communicate top priorities or messages for companies. Make a list of the top points you see and then consider how well you address the ideas, products or services to beat your competitors.
https://www.grouplevinson.com/brand-leadership-public-relations/ competitiveadvantage #competitivesurveillance #competitormonitoring