Marketing budgeting is often a function of reach and frequency. How much money is needed to reach “X” targeted individuals “Y” many times. If the budget you have isn’t enough to reach a worthwhile number of people. And/or if it doesn’t support enough repetitive “hits” of their seeing it, you probably need to select another medium or change the criteria. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #advertisingbudget #marketingbudget #marketingstrategy