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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip- Today, On Strategic Planning

Oct 28, 2020

A tip from my talk this morning on “Reconcepting Your Marketing Plan For The New Normal” – Turn your budget upside down. Many companies had most of their advertising dollars allocated to traditional media like print, broadcast &  direct mail.  To succeed in today’s environment, our recommendation is to invert your budget so that the digital media allocation is the larger share.

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