Aug 6, 2021
Check your timeline: I was conversing with a prospect who was hesitating about hiring us until the 4th quarter. “It’s the middle of summer,” they said! So we double checked their timeline, in reality, to make sure they have time for all the phases needed – introduction,concepting/creative, approval, feedback & revision. When we reviewed his timeline, he was already 3 months past where he needed to be…and (happy ending) he hired us immediately!