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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Advertising Tip – Observation 2

Feb 7, 2017

What’s up with preachiness in #superbowlcommercials ? @audi @airbnb @84 lumber @cocacola etc.? Why have a message that might alienate some customers? Is this the forum?  Consumer product brands are usually not causes, whether you agree with the cause or not – plus, how does that give reason for someone to buy your product. My preach…go back to salesmanship 101.

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