The movie mantra in Glengarry Glenn Ross of ABC – Always Be Closing – may not be the best strategy for social media, yet many companies post nothing but sales pitches. Followers grow tired of them. To grow engagement & loyalty tie you product/company in with a mix of interesting aspects related to your business; beyond selling something. Check out this interesting article: https://www.investopedia.com/terms/a/always-be-closing.asp #alwaysbeclosing #socialmediastrategy #marketingstrategy