Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
What is at the top of your LinkedIn, Twitter, Facebook, YouTube and other social media pages? Many people overlook this space, called a header, where you have a valuable opportunity to deliver an image, quote, brand message or other concept focus the attention of visitors to the page. Deliver your “bam” image there.
There is a lot of talk about using graphics aka photos, logos and videos in social media. How about in email? Maybe not. Unless your email is a newsletter or a retail piece, make your email look as natural as possible. Emails typically don’t use graphics. But make sure they’re addressed to the recipient by …
In social media, it’s important to remember that content is for the reader & not for you. Therefore, post things that would attract people’s attention & ultimately get them to follow you because you’re consistently interesting online. A goal should be to attract eyeballs & motivate sharing of your interesting content.
If you’ve been following me, you know that consistency is a key to success in advertising. For your social media campaign, don’t post sporadically, post consistently on the same days and times each day or week, so followers can get the rhythm and look out for your messages.
I see a lot of social media posts posted with hashtags, which is good. But many of the hashtags seem to be mostly descriptive with not a lot of popularity. To grow followers, get seen where they are-use hashtags that register well in popularity and also, relevant to your business.
Creating new content all the time can be challenging, but if you’ve been in business for a while, you may have a treasure trove of good content in old forms of media. Printed newsletters for example. Repackage that content into videos, blog posts, Power Point and more.
One tip for growing followers on social media, is to create posts that perform double duty: 1) communicating something of interest or demonstrate thought leadership & 2) post on issues that might also reach a broader audience. Most people do 1 but not 2. For example, news of a government regulation, with proper hashtags, might …
Influencer marketing can be valuable. However for best results, the influencer has to be authentic to your brand. Just buying their voice and audience won’t work. The influencer must be seen as genuine & their message must be communicated in a natural way (for them).
There sure are a lot of social media sites. How do you select the ones on which your company posts regularly? First, look to your customers. Ask what do they follow regularly? Then look at other competitors, industry groups & relevant media for example. Where are they posting and following?
Does your company put your logo and a graphic frame around every company social media post? Although it my enhance identity because people see the logo image consistently, it also may become like wallpaper where readers tune it out & miss your message because they think they’re all promotional & similar.