Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Top B2b social media platforms are LinkedIn, X, Facebook, YouTube and Instagram. But for your own best results, ask or poll customers and prospects on which platforms they spend the most time. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #socialmediamarketing
Is your organization still utilizing traditional SEO techniques of hashtags, links, etc.? How has your search/found strategy changed in this AI age or has it remained as is? Check out this interesting article about rewriting the SEO rules, then let’s chat about modernizing your digital marketing program. https://www.techmagnate.com/blog/ai-rewriting-seo-rules/ #SEO #artificialintelligence #rewritingSEO
There are a number of reasons to post online: 1) followers, 2) clicks, 3) leads, 4) awareness, 5) thought leadership, 6) brand leadership and others. Each one takes a different message and strategy, perhaps even different social media portals. Make sure your messages help you reach your goals. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #Socialmediastrategy #thoughtleadership #marketingstrategy
Today’s tip is about double-checking your links. And double-checking them every 3-6 months. It’s a simple thing, but some that most companies seem to take for granted. Test links to articles, contact and especially ordering and payment. Why lose a sale over a prospect’s frustration over a broken link? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingstrategy #closingthesale #strategicplanning
Are you posting on social media? Make your posts something people might want to read, not some message you are trying to get out. For marketing, best to be able to accomplish both! https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmediastrategy #socialmediamarketing #marketingtips
Think small. Small influencers are important too. Everyone wants to get published or noticed by the big influencers, but sometimes the small influencers are better focused to deliver business results and engagement. https://www.grouplevinson.com/thought-leadership-public-relations/ #socialmediastrategy #influencer #thoughtleadership
Sure, you can write social media posts as good as this one and others I have posted. What you can’t or don’t have time to do is to write & post them CONSISTENTLY, several days each week, every week throughout the year. That’s where I come in, to help give you the quality & consistency … Leo’s #DailyMarketingTip – Today, On Social Media
Optimize posting times for your social media. Not everybody’s prospect views social media at the same time. Check with your customers and prospects when is best for most of them. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmediamarketing #strategicmarketing #marketingstrategy
For most productive social media for business, mix up your posts. Don’t just make it about the company, products or sales. Be relevant to industry & brand but also engaging and entertaining to keep followers loyal and create appeal to attract new followers. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmediatip #socialmediatips #growingfollowers
Social media marketing tip: Leverage engagement through posting educational tips that demonstrate how someone might solve a problem or accomplish a goal from use of your products or guidance. This strategy is valuable for growing followers too. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmedia #marketingtip #socialmediamarketing