Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Top B2b social media platforms are LinkedIn, X, Facebook, YouTube and Instagram. But for your own best results, ask or poll customers and prospects on which platforms they spend the most time. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #socialmediamarketing
Interesting article about considerations regarding using AI in social media. “If a brand sounds the same because they’re all using the same [AI] model, social media becomes incredibly boring and ceases to be a platform for connection.” https://www.cnet.com/tech/services-and-software/ai-is-taking-over-our-social-media-feeds-but-maybe-not-how-you-expect/ #marketingstrategy #AIinsocialmedia #artificialintelligence
Is your organization still utilizing traditional SEO techniques of hashtags, links, etc.? How has your search/found strategy changed in this AI age or has it remained as is? Check out this interesting article about rewriting the SEO rules, then let’s chat about modernizing your digital marketing program. https://www.techmagnate.com/blog/ai-rewriting-seo-rules/ #SEO #artificialintelligence #rewritingSEO
There are a number of reasons to post online: 1) followers, 2) clicks, 3) leads, 4) awareness, 5) thought leadership, 6) brand leadership and others. Each one takes a different message and strategy, perhaps even different social media portals. Make sure your messages help you reach your goals. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #Socialmediastrategy #thoughtleadership #marketingstrategy
Take your social media posts to another level by assigning a small budget to boost posts. The algorithms are designed to find people who are likely relevant prospects so you can expand your reach beyond people who are already on your list of followers. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #googlesearch #thoughtleadership #marketingstrategy
How do you deal with hateful or inappropriate comments on your company’s social media sites? Check out this interesting article from Psychology Today. Then, let’s chat. https://www.psychologytoday.com/us/blog/parenting-your-preschooler/202403/ten-strategies-to-deal-with-hate-comments-on-social-media #inappropriatecomments #psychologytoday #hatefulcomments
Reviews are key to getting noticed and ranked. Make them a high priority. Although they’re a pain because you have to ask people and then to get them to write & post something, they are very important to being found online, especially by AI. https://www.grouplevinson.com/thought-leadership-public-relations/ #businessreviews #topreviews #thoughtleadership
Great quotation! Consider your own social media and your message. It shouldn’t just try to sell stuff. It should connect people through building and connecting a community, providing information and solutions. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #socialmediamarketing
Today’s tip is about double-checking your links. And double-checking them every 3-6 months. It’s a simple thing, but some that most companies seem to take for granted. Test links to articles, contact and especially ordering and payment. Why lose a sale over a prospect’s frustration over a broken link? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingstrategy #closingthesale #strategicplanning
Are you posting on social media? Make your posts something people might want to read, not some message you are trying to get out. For marketing, best to be able to accomplish both! https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmediastrategy #socialmediamarketing #marketingtips