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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Social media is a dynamic medium, changing every second. Your company’s social media headers are usually static, staying the same for months if not years. Yet, your customers & prospects see these headers more than they see your website. Therefore, update yours to anchor your social media by communicating a new facet of your brand

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Leo’s Daily Tip – Today, On Social Media

In your social media, would you follow you? Are yours or your company’s posts interesting or are they just ad-like? For long term results, craft your social media posts about your interests or other interesting things or news to make people want to see what will be interesting next.

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Leo’s Daily Tip – Today, On Social Media

Before you begin a new digital advertising or social media campaign, check what I call your “information foundation”. Your information foundation consists of things like your website, your social media headers and other places where new prospects would access to find out more about you. Make sure your information foundation is tuned up before the

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Leo’s Daily Tip – Today, On Social Media

When writing social media posts and blog posts, there is a big difference in the value of writing content on the topic you wish to discuss and in your terms vs. writing content on what people are searching for and the way they will be searching for it. The latter will grow engagement and followers.

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Leo’s Daily Tip – Today, On Social Media

Speaking of influencers, you may be able to find some close at hand. Look into employees and customers social media (without being creepy) and talk to them about engaging them. Their speaking positively about their work experience, products or pride in company can positively influence HR and sales.

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