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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Looking to grow followers to your social media pages? Don’t take your employees and customer for granted. Reach out and ask them to follow you. Encourage their comments and make sure you “like” them and even comment to start the conversation, giving your post exposure to people on their lists of followers.

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Leo’s Daily Tip – Today, On Social Media

New year…it’s a good time to double check your company page on #LinkedIn. Make sure the details are accurate & updated; such as size, number of employees, URL, etc. Review your “about us” section and update it to feature additional products or services added during the previous year.

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Leo’s Daily Tip – Today, On Social Media

Do you have a graphic in your LinkedIn posts? I’ve seen studies on its value, both ways-1) graphics draw attention to posts, yet b) text posts are more effective because they seem more authentically generated by the author. Which do you think? Looking down your feed now, which do you read mostly?

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Leo’s Daily Tip – Today, On Social Media

Your company should be active on Twitter to reach customers and the business media. Develop a list of hashtag words to help become noticed by new followers. Use zero or 1 hashtag in your post itself and only 2-4 at the end. Ultimately, an interesting post is still more valuable than having many hashtags.

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Leo’s Daily Tip – Today, On Social Media

Growing a follower list in social media is valuable but ultimately, the social media companies control those lists. Make sure you own your own audience by developing your proprietary database that you can own, keep and control. Reach out to followers and connections to compile their information to keep updating your list.

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Leo’s Daily Tip – Today, On Social Media

Influencer marketing grows bigger and bigger, for B2B companies one idea is to enlist your current customers as influencers by having them write an article in industry media about their experience with your product or service. It’s a win-win because it promotes them while promoting you.

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Leo’s Daily Tip – Today, On Public Relations

Your speaking to groups of your prospects is one of the most valuable things you can do to generate leads. Make your talk educational and not sales oriented-a message about some aspect of your business that prospects are interested in. GroupLevinson can help you find and secure speaking opportunities to relevant groups.

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Leo’s Daily Tip – Today, On Social Media

If working with social media or digital influencers seems overwhelming or overkill, consider micro-influencers. Micro-influencers, even with an audience of only ten or twenty targeted followers, can often serve you more effectively than mass outreach, especially in B2B or niche markets.

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Leo’s Daily Tip – Today, On Social Media

When it comes to social media and boosting your presence, it’s true that bloggers and influencers can be valuable, but don’t forget your followers who can also be valuable. Develop posts that interest and engage them so that they too will send them to their followers helping you grow audience & stature.

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