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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Before you begin a new digital advertising or social media campaign, check what I call your “information foundation”. Your information foundation consists of things like your website, your social media headers and other places where new prospects would access to find out more about you. Make sure your information foundation is tuned up before the

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Leo’s Daily Tip – Today, On Social Media

When writing social media posts and blog posts, there is a big difference in the value of writing content on the topic you wish to discuss and in your terms vs. writing content on what people are searching for and the way they will be searching for it. The latter will grow engagement and followers.

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Leo’s Daily Tip – Today, On Social Media

Speaking of influencers, you may be able to find some close at hand. Look into employees and customers social media (without being creepy) and talk to them about engaging them. Their speaking positively about their work experience, products or pride in company can positively influence HR and sales.

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Leo’s Daily Tip – Today, On Social Media

There is a lot of buzz about working with “influencers” to disseminate your message and promote your company. Remember, not all influences have millions or even thousands of followers. If someone has only hundreds of the right followers, that influencer will have value for you.

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Leo’s Daily Tip – Today, On Social Media

Focus on building relationships (aka engaged followers) in your social media posts. Do your posts go for an instant sale, which is more easily forgotten? Or do they build relationships where prospects welcome the next post?  Better to grow relationships by parking your brand in your prospects’ brains remembering you as the go to for

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Leo’s Daily Tip – Today, On Advertising

In advertising, but especially ads on social media, it’s important to first grab the prospect’s attention and lead it to your message. Many overlook this concept by posting “inside the box” posts that are technical, familiar, generic or safe. Grab attention first, in a relevant way, then deliver the message.

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Leo’s Daily Tip – Today, On Social Media

Using hashtags is an important way to put your social media post in front of relevant people, with the hope of turning them into followers. Use “common” hashtags and limit your use of obscure or “clever” one. Use a service to doublecheck that your hashtags are popular so more people will see them.

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