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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media Seminar

Today’s the day…I’m giving a zoomtalk to the Women Owned Law organization on the topic of “Social Media and Your Thought Leadership. Here’s where to sign up: https://www.womenownedlaw.org/index.php?option=com_jevents&task=icalrepeat.detail&evid=911&Itemid=187&year=2021&month=09&day=22&title=virtual-speaker-series-social-media-a-your-thought-leadership&uid=f367e2f41e28f7ef91be6f935f251687

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Leo’s Daily Tip – Today, On Social Media

Where does your audience get its B2B news and information? Old school media outlets, even their online versions, may not be the primary source. Social media such as Twitter have become highly popular sources. Without a consistent social media campaign, you’ll risk not reaching your market.

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Leo’s Daily Tip – Today, On Social Media

An easy tip to grow social media followers is remind people to follow you, even when you’re offline. Make sure that your Website, on every page, reminds people to follow you, including having a link to the sites. Remind people in your email signature, email marketing, business cards and more.

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Leo’s Daily Tip – Today, On Social Media

Liking your company’s social media posts is good. Liking posts & commenting on them to your own following is even better, especially if it’s done by you and others in your organization.  Exposing posts to your wider audience will grow followers, expand your brand as a thought leader and tell search alorithms that there is

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Leo’s Daily Tip – Today, On Social Media

Social media posts can be time-sensitive, but in business, and especially with B2B posts, posting is rarely random. For best results, plan your posts in advance to provide a mix of news, humor & product/sales messaging designed to maintain continuing interest keeping people connected plus  growing followers.

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Leo’s Daily Tip – Today, On Marketing Strategy

Who is the person who first gets your leads from your website, social media, etc. For many companies, it’s their relatively inexperienced digital coordinator. Better to have a top management or sales exec see them who can quickly judge their quality and take the steps to respond well to those propects who are serious.

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Leo’s Daily Tip – Today, On Social Media

Social media tip: talk back. This means that when someone comments on your post, instead of ignoring that comment or simply liking it, like it and then comment on the comment. You’ll start a dialog and also raise the engagement as well as trigger the algorithms into listing yours as a company with more activity

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Leo’s Daily Tip – Today, On Social Media

A tip for growing followers in B2B social media is to post posts that are “beyond” the company and products and post interesting videos that are loosely related to your industry or brand, as well as humor, news and other information of interest that might attract new people to learn about your company.

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