Many companies use marketing as tactical. Good, but what burnishes your brand leadership? Evan better, to adopt a 2-tier strategy-1) promoting your brand leadership plus 2) tactical, designed to drive in business. Then customers and employees view the company as the leader it is, and not just another (fill in the blank) company. https://www.grouplevinson.com/brand-leadership-public-relations/ #marketingstrategy #brandleadership #thoughtleadership