Most people use hashtags in social media, using the most popular ones to be more likely to get found. However if your business is B2b or you’re a thought leader, you may want to consider using hashtags that minimally popular, but  in your niche.  In that way, you get found by people & prospects important to you. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleadership #hashtags #hashtagstrategy