Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Looking to get more people to open more of your emails? Send the email to your list. Then send the same email with a different subject line to those who did not open your first email. You’ll be surprised at how many more “opens” and results you get.
Handy tip for newsletter marketing: test your newletter before sending it to your list. In other words, send your final copy to yourself and a few others first. See how it looks. Does it look like spam? Are the photos scaled properly? Is the type the right size and lined up. If so, send it …
Take a look at your email signature. Sure, it should have all the basics – logo, name, phone, website etc. But also add one marketing link to an article or video that promotes something about you. Change it every month or so.
Make sure your newsletter template features an easy link to get in touch with you, both near the top and at the bottom. A pop up email link can also help generate leads, but make sure you or someone in your organization monitors this email address daily.
A very effective medium for B2B companies is a monthly newsletter to customers and prospects. Make the content of a caliber that makes it valuable to read and to look forward. Anchor it with an informational article written by a professional in your organization about a timely topic in your industry-not a sales pitch.
Sure, one can buy mailing lists, but the best ones are names of people you have come in contact with as customers, prospects, media and others. Create your own “hot list”. Develop a way people in your organization can add names to your more connected list and use this, as well as purchased lists, for …
Do you have an email marketing campaign? Improve your results by having the recipient’s name in the subject line. Email is more likely to be read if it’s personalized. Then make the call to action personal as well, for exampe: “just for you, (name)”
If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities. Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.
When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.
Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.