Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Everyone receives hundreds of emails every day. Typically, we zip through them deleting most of them. For better results, especially if you’re not a consumer brand, send your business emails from a person’s name/email address, instead of your company. It has a higher likelihood of getting the person to pause and maybe get a little … Leo’s #DailyMarketingTip – Today, On Email Marketing
Email marketing tip: Get to the point in your subject. Don’t try to be too clever or risk getting passed over. Also, get to the point of what you want to accomplish and make your message as direct as possible – not too “salesy” in tone. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #emailmarketing #emailmarketingtip #Leadgen
What an amazing thing to celebrate… the end of National Email Week. Let’s post with an email marketing tip: having a quality list is your key to success. Even though putting it together may start slowly, develop a program to collect real email addresses from customers and prospect to create your valuable proprietary list. https://www.grouplevinson.com/public-relations-for-leads-traffic/ … Leo’s #DailyMarketingTip – Today, On Advertising
As I’m slogging through the emails that pile up over the weekend, it never ceases to amaze me the number of spam emails I get and wonder whether these actually have a purpose and result in selling anything to anyone? Which brings me to my tip: the best sales messages addresses a problem or need … Leo’s #DailyMarketingTip – Today, On Email Marketing
Email marketing is a powerful tool in marketing, but in order to work, your email must be seen and read. To improve your chances make sure words in your subject line don’t trigger spam filters. Here are some trigger words to avoid: https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5649-common-phrases-that-trigger-spam-filters?lang=en_US #emailmarketing #emailstrategy #marketingtips
Want more readership of your email marketing. Pay attention to your subject line – it’s usually the make or break wording where people decide to read on or delete. This decision happens in a split second. Make your subject a true benefit to the reader or news they can’t resist. https://www.grouplevinson.com/public-relations-for-leads-traffic #emailmarketing #marketingstrategy #advertisingstrategy
Don’t make your email marketing try to accomplish too much. Keep the graphics and content short, simple and direct to the point. Include a call to action. If your email looks tedious and “a lot of words”, people may tune out and delete it. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #emailmarketing #leadgen #emailresults
I get a lot of emails during the day soliciting for products and services. I’m sure you do too. Most I quickly delete, but there are two types that I spend an extra split second with & maybe more: 1) those that are personalized with my name and 2) those that are sent from a … Leo’s #DailyMarketingTips
For better email marketing results, get personal with each addressee’s first name in the salutation. Make sure your database has a column for first names, then code your greeting to capture and insert the first name in each email.
Speaking of email marketing. Don’t be afraid of sending your same email 2-3 times, every few days. Not everyone you send it to pays attention to it the first time. Sending it more than once, perhaps at different times of the day, improves the number of impressions you generate.