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Email Marketing

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Email Marketing

Email marketing is a powerful tool in marketing, but in order to work, your email must be seen and read. To improve your chances make sure words in your subject line don’t trigger spam filters. Here are some trigger words to avoid: https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5649-common-phrases-that-trigger-spam-filters?lang=en_US #emailmarketing #emailstrategy #marketingtips

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Leo’s #DailyMarketingTips – Today, On Email Marketing

Want more readership of your email marketing. Pay attention to your subject line – it’s usually the make or break wording where people decide to read on or delete. This decision happens in a split second. Make your subject a true  benefit to the reader or news they can’t resist. https://www.grouplevinson.com/public-relations-for-leads-traffic #emailmarketing #marketingstrategy #advertisingstrategy

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Leo’s #DailyMarketingTips – Today, On Email Marketing

Don’t make your email marketing try to accomplish too much. Keep the graphics and content short, simple and direct to the point. Include a call to action. If your email looks tedious and “a lot of words”, people may tune out and delete it. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #emailmarketing #leadgen #emailresults

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Leo’s #DailyMarketingTips

I get a lot of emails during the day soliciting for products and services. I’m sure you do too. Most I quickly delete, but there are two types that I spend an extra split second with & maybe more: 1) those that are personalized with my name and 2) those that are sent from a

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Leo’s Daily Tip – Today, On Advertising

Two schools of thought on subject lines in marketing emails: 1) keep it short, even as little as 1 word, 2) make subject lines longer and more expressive so a reader gets your message even if they don’t read any further. Test which theory works best for you.

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Leo’s Daily Tip – Today, On Advertising

Do you segment your email list or just send emails and newsletters out to the entire list every time. Segment your list by geography, demographic, role title, size of companies, demographic and more so you can develop a slightly different message or subject line that will resonate more effectively, increasing your results.

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