Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
For better email marketing results, get personal with each addressee’s first name in the salutation. Make sure your database has a column for first names, then code your greeting to capture and insert the first name in each email.
Speaking of email marketing. Don’t be afraid of sending your same email 2-3 times, every few days. Not everyone you send it to pays attention to it the first time. Sending it more than once, perhaps at different times of the day, improves the number of impressions you generate.
Leverage the reach and readership of your email newsletters by coordinating a social media post or brief campaign around them. Tease their publication date to raise awareness and to grow your emailing list.
Two schools of thought on subject lines in marketing emails: 1) keep it short, even as little as 1 word, 2) make subject lines longer and more expressive so a reader gets your message even if they don’t read any further. Test which theory works best for you.
Do you segment your email list or just send emails and newsletters out to the entire list every time. Segment your list by geography, demographic, role title, size of companies, demographic and more so you can develop a slightly different message or subject line that will resonate more effectively, increasing your results.
Looking to get more people to open more of your emails? Send the email to your list. Then send the same email with a different subject line to those who did not open your first email. You’ll be surprised at how many more “opens” and results you get.
Handy tip for newsletter marketing: test your newletter before sending it to your list. In other words, send your final copy to yourself and a few others first. See how it looks. Does it look like spam? Are the photos scaled properly? Is the type the right size and lined up. If so, send it …
Take a look at your email signature. Sure, it should have all the basics – logo, name, phone, website etc. But also add one marketing link to an article or video that promotes something about you. Change it every month or so.
Make sure your newsletter template features an easy link to get in touch with you, both near the top and at the bottom. A pop up email link can also help generate leads, but make sure you or someone in your organization monitors this email address daily.
A very effective medium for B2B companies is a monthly newsletter to customers and prospects. Make the content of a caliber that makes it valuable to read and to look forward. Anchor it with an informational article written by a professional in your organization about a timely topic in your industry-not a sales pitch.