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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips

I get a lot of emails during the day soliciting for products and services. I’m sure you do too. Most I quickly delete, but there are two types that I spend an extra split second with & maybe more: 1) those that are personalized with my name and 2) those that are sent from a

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Leo’s Daily Tip – Today, On Advertising

Two schools of thought on subject lines in marketing emails: 1) keep it short, even as little as 1 word, 2) make subject lines longer and more expressive so a reader gets your message even if they don’t read any further. Test which theory works best for you.

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Leo’s Daily Tip – Today, On Advertising

Do you segment your email list or just send emails and newsletters out to the entire list every time. Segment your list by geography, demographic, role title, size of companies, demographic and more so you can develop a slightly different message or subject line that will resonate more effectively, increasing your results.

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