Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.
SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.
When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.
Websites tell a lot about your organization. Careful about your message & what you’re featuring so as not to broadcast strategies to competitors.
How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?
Take a look at your Website. What are you asking visitors to do next or to order? Don’t just assume they’ll find the shopping cart or contact us page and figure it out from there.
For a blog, write an alt tag for each photo/image so search engines can see what the photo is, even if it doesn’t load properly.
Advertising budget money is always tight, but try to make room in the 2015 marketing budget to test something new-a new medium, market or direction.
Wishing you a Happy Thanksgiving! It’s a perfect time to thank your customers or clients with a note or a customer appreciation event.
No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.