Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Don’t always look at the dark clouds in planning. It’s ok to celebrate wins. Strategic planning for 2018 starts with what you did well in 2017 and how to do more of it.
Carefully read the copy of competitors’ ads, websites, brochures, etc. for a valuable window into what they believe is important for themselves and for customers.
Will Google’s latest algorithm favoring mobile-friendly Websites make more Websites look similar in layout? What’s your priority-Google rank or user experience? Or can you have both?
Is your marketing strategy to create buzz or to motivate customers? Entertaining people is fun but doesn’t always translate into sales.
#reverseshowrooming tip-give to local charities. Promote your involvement in-store saying support your local retailer because profits from this store supports local organizations.
In Google Adwords advertising, single word keywords can be expensive and not always how customers search. A string of words may be cheaper & more effective.
Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.
Due to privacy concerns, many believe that the days of buying emailing list are over. Consider partnering with related companies and blending compliant lists to grow your reach.
#causemarketing Make sure it’s easy for people to give online once they decide to support your cause. A couple of clicks or else you’ll lose them.
Often it’s true that the CEO may not be checking their social media every day, if at all; but to reach tomorrow’s CEOs and C-suite teams, you need to actively promote your brand and message there.