Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
In business-to-business marketing, one way to increase social media readership is to tie your post to popular hashtags. Example, tying your posts to hot topics like #artificalintelligence, #AI and #machinelearning puts your message in the midst of those following those #hashtags. https://www.grouplevinson.com/contact-highest-rated-public-relations
What is your social media messaging? Although it’s ok to promote your business, people follow companies because posts are interesting and also may spark a comment or conversation. Watch for follower fatigue by making your content fresh and interesting. https://www.grouplevinson.com/brand-leadership-public-relations/ #socialmediagoals #socialmediamarketing #socialmediastrategy
What kinds of ads work best on #linkedin? Hard sell is much less effective than ads that work toward building relationships by addressing prospects about solving issues that improve their business or themselves, by using your products or services.
Missing out on some social media potential. One thing to check are your profiles. Are they interesting? Do they get to the point about you and communicate what you do or the message you want to deliver. Sometimes, even a bit of humor shows your personality while attracting followers.
Look into Google Alerts to help see what is written about you in the media, especially online. Also track competitors & key industry buzzwords by including them in the words or phrases you follow. Note that it doesn’t track most social media mentions. It’s not ideal but it’s helpful & free.
Looking to grow followers to your social media pages? Don’t take your employees and customer for granted. Reach out and ask them to follow you. Encourage their comments and make sure you “like” them and even comment to start the conversation, giving your post exposure to people on their lists of followers.
Growing a follower list in social media is valuable but ultimately, the social media companies control those lists. Make sure you own your own audience by developing your proprietary database that you can own, keep and control. Reach out to followers and connections to compile their information to keep updating your list.
Influencer marketing grows bigger and bigger, for B2B companies one idea is to enlist your current customers as influencers by having them write an article in industry media about their experience with your product or service. It’s a win-win because it promotes them while promoting you.
When it comes to social media and boosting your presence, it’s true that bloggers and influencers can be valuable, but don’t forget your followers who can also be valuable. Develop posts that interest and engage them so that they too will send them to their followers helping you grow audience & stature.
To grow your following, don’t just be a bystander in relevant industry social media conversations. Jump in and comment. Even better, search around industry sites & influencers for your kind of conversations. Comment, then subtly direct that conversation, inviting people to follow you.