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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

Missing out on some social media potential. One thing to check are your profiles.  Are they interesting? Do they get to the point about you and communicate what you do or the message you want to deliver. Sometimes, even a bit of humor shows your personality while attracting followers.

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Leo’s Daily Tip – Today, On Social Media

Look into Google Alerts to help see what is written about you in the media,  especially online. Also track competitors & key industry buzzwords by including them in the words or phrases you follow. Note that it doesn’t track most social media mentions. It’s not ideal but it’s helpful & free.

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Leo’s Daily Tip – Today, On Social Media

Looking to grow followers to your social media pages? Don’t take your employees and customer for granted. Reach out and ask them to follow you. Encourage their comments and make sure you “like” them and even comment to start the conversation, giving your post exposure to people on their lists of followers.

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Leo’s Daily Tip – Today, On Social Media

Growing a follower list in social media is valuable but ultimately, the social media companies control those lists. Make sure you own your own audience by developing your proprietary database that you can own, keep and control. Reach out to followers and connections to compile their information to keep updating your list.

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Leo’s Daily Tip – Today, On Social Media

Influencer marketing grows bigger and bigger, for B2B companies one idea is to enlist your current customers as influencers by having them write an article in industry media about their experience with your product or service. It’s a win-win because it promotes them while promoting you.

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Leo’s Daily Tip – Today, On Social Media

When it comes to social media and boosting your presence, it’s true that bloggers and influencers can be valuable, but don’t forget your followers who can also be valuable. Develop posts that interest and engage them so that they too will send them to their followers helping you grow audience & stature.

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Leo’s Daily Tip – Today, On Social Media

To grow your following, don’t just be a bystander in relevant industry social media conversations. Jump in and comment. Even better, search around industry sites & influencers for your kind of conversations. Comment, then subtly direct that conversation, inviting people to follow you.

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Oct 29, 2021
Social Media
Leo’s Daily Tip – Today, On Social Media

Boost your social media followers with hashtags, but not just any hashtags. Tap into popular hashtags from meaningful conferences, conventions or networking events, whether participating or not, providing relevant posts, to help grow followers.

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Leo’s Daily Tip – Today, On Social Media

There are some powerful ways of finding out the most popular #hashtags, but they probably won’t work for business. Relevant B2b hashtags probably don’t have the 1% minimum use in order to get noticed by the hashtag trending services, but that’s OK. You’re not looking for the masses. Test relevant hashtags to find the best

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