Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.
One key to keeping loyal followers is to post consistently and then to tell your followers when they can expect to see your posts – daily, once a week or when so they’ll look forward to them.
Keep your banner ads simple and with a message that taps into a key issue, fear or need of the customer, motivating them to click through to find more information.
Yes social media is popular, but many multi-task when they use it and may miss your ad because they suddenly looked away? Better to plan in higher frequency and/or use a diverse media plan.