Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
I’m honored to have been asked to speak at the Union League of Philadelphia’s Business Leadership Forum on the topic “Corporate Culture Marketing: Keeping Your People Connected To Your Brand”. My talk will be this Wednesday 11/10 at 7:30am. To sign up, please email me and I’ll make the arrangements. I’ll discuss what makes a …
Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.
How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.
When you have an article or mention about you, how do you leverage impact? Some ideas: posting, emailing, snail mailing, blogging, advertising, etc.
A press release must communicate your news but in a way that inspires curiosity so the reader wants to know more about the story.
Press releases are news not promotion. Take another read to eliminate any promotional or non-newsy words or facts from your release.
Make your public relations outreach relevant to the media. Follow popular keywords on Twitter and get your principal to comment on them while tagging the keyword.
Does your company or company staff participate in charitable events (walks, runs, etc.)? To maximize awareness, have everyone wear the same brightly colored t-shirt with logo.
“Either write something worth reading. Or do something worth writing about.”…by America’s original PR man, Benjamin Franklin #motivationalmonday
One way to generate awareness, donate a product or service to an organization or cause to feature as a prize or gift for their event. #publicrelations