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Public Relations Agency in Philadelpha

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTip – Today, On AI

I know people who use AI to write notes-I appreciate their thinking of me, but the message sounds manufactured. Also, I often encounter AI when I call customer service. How much better do I feel when a human answers? You? Take care to use AI as a tool, not as a replacement. https://medium.com/@jeetpadhya35/ai-is-a-tool-not-a-replacement-how-artificial-intelligence-amplifies-human-capability-7a798ba864d2 #artificialintelligence #AIisatool Leo’s #DailyMarketingTip – Today, On AI

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Leo’s #DailyMarketingTip – Today, On AI in PR

Public relations is evolving in the age of artificial intelligence. One valuable way is how media lists are made. Machine learning algorithms sift through huge databases of journalists, bloggers, and influencers and build an auto-generated, precisely targeted media list relative to specified campaign objectives and target audiences…and then automatically make updates as journalists move on. Leo’s #DailyMarketingTip – Today, On AI in PR

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Leo’s #DailyMarketingTip – Today, On Thought Leadership Marketing

How well known are you as a thought leader? Do a #Google search on your name, business name, industry type? Do you see a number of articles & other references? If not, let’s discuss a thought leadership marketing program to build a body of work supporting your expertise. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #thoughtleader #thoughtleadership #marketingstrategy

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Leo’s #DailyMarketingTip – Today, On Marketing Strategy

This may sound heretical, but not every marketing goal should be about leads and sales. For example, sometimes marketing can be used to establish and grow brand leadership – in other words, helping prospects remember and think of you first as the preferred vendor, when their need arises. https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #brandleadership #marketingstrategy

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Leo’s #DailyMarketingTip – Today, On Customer Loyalty

Marketing includes how one stays connected to customers. Do you have a campaign for communicating, meeting, updating and reinforcing that they make a good choice in choosing you and your company. Lack of marketing communication & connection is a leading cause of customer break-up. https://www.grouplevinson.com/customer-loyalty-public-relations/ #customerloyalty #brandloyalty #clientloyalty

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Leo’s #DailyMarketingTip – Today, On Email Marketing

Email marketing tip: Get to the point in your subject. Don’t try to be too clever or risk getting passed over. Also, get to the point of what you want to accomplish and make your message as direct as possible – not too “salesy” in tone. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #emailmarketing #emailmarketingtip #Leadgen

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