Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Check out this interesting article on STAYING RELEVANT IN 2024 with marketing. Some valuable key points on which to focus. What would you add to this relevant list? https://www.inc.com/john-hall/6-expert-marketing-tips-to-stay-relevant-in-2024.html #marketingstrategy #strategicplanning #stayingrelevant
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #golfhumor #marketingstrategy #thoughtleadership
“Employee advocacy” is an up-and-coming buzzword in marketing. It means enabling and motivating employees to communicate meaningfully about your company & brand. (Shouldn’t that word be “Company advocacy”?) Either way, enable employees to advocate by making them aware of opportunities and providing the brand talking points & materials to be your advocate. www.grouplevinson.com #employeedadvocacy #marketingstrategy … Leo’s #DailyMarketingTips – Today, On Marketing Strategy
What is your PR strategy-many PR firms generate publicity for companies, but only when there is news, which occurs rarely. Our innovation is in adding a thought leadership component to the CEO or key engineer or scientist where that person is consistently mentioned in articles, speaking at industry events & growing followers in social media. … Leo’s #DailyMarketingTips – Today, On Thought Leadership
Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? https://www.aitimejournal.com/how-ai-is-changing-public-relations/ #AI #artificialintelligence #chatgpt
Remember way back to 2019? We used to meet customers/clients face-to-face for networking, pitches, meetings and more. Oh those were the days! In-person made connections stronger than virtual. Now that the pandemic is over, have you brought all your in-person interactions back? https://grouplevinson.com #networkingtips #inpersonmeetings #postpandemic
How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. https://www.grouplevinson.com #repeatbusiness #customerretention #marketingstrategy
Everyone competes. How valuable would it be for your prospect to have already heard about you, follow your social media & seen articles you’ve written, within the context of your industry? Is thought leader for you? Let’s chat. https://www.grouplevinson.com #thoughtleadership #marketingstrategy #publicrelationsstrategy
Be proactive in your advertising. This means anticipating your customers needs and “seasons”, and advertising your products and services just PRIOR. Example: Sept. starts marketing budgeting season. Is your marketing in gear NOW, so your name be seen as an option as your customers budget for 2024? https:www.grouplevinson.com #marketingstrategy #marketingbudget #advertisingstrategy
Branding tip: Copy your logo on a blank document. Next to it, paste the logos of several of your competitors, including larger firms in the same industry. How does your logo compare? Perhaps it’s time to consider a new branding strategy. Let’s talk. https:www.grouplevinson.com #branding #brandingstrategy #marketingstrategy