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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Marketing Strategy

“Employee advocacy” is an up-and-coming buzzword in marketing. It means enabling and motivating employees to communicate meaningfully about your company & brand. (Shouldn’t that word be “Company advocacy”?) Either way, enable employees to advocate by making them aware of opportunities and providing the brand talking points & materials to be your advocate. www.grouplevinson.com #employeedadvocacy #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? https://www.aitimejournal.com/how-ai-is-changing-public-relations/ #AI #artificialintelligence #chatgpt

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Leo’s #DailyMarketingTips – Today, On Customer Loyalty

How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. https://www.grouplevinson.com #repeatbusiness #customerretention #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Budgeting

Be proactive in your advertising. This means anticipating your customers needs and “seasons”, and advertising your products and services just PRIOR. Example: Sept. starts marketing budgeting season. Is your marketing in gear NOW, so your name be seen as an option as your customers budget for 2024? https:www.grouplevinson.com #marketingstrategy #marketingbudget #advertisingstrategy

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Leo’s #DailyMarketingTips – Today, On Branding

Branding tip: Copy your logo on a blank document. Next to it, paste the logos of several of your competitors, including larger firms in the same industry. How does your logo compare? Perhaps it’s time to consider a new branding strategy. Let’s talk. https:www.grouplevinson.com #branding #brandingstrategy #marketingstrategy

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