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Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Marketing Strategy

“Employee advocacy” is an up-and-coming buzzword in marketing. It means enabling and motivating employees to communicate meaningfully about your company & brand. (Shouldn’t that word be “Company advocacy”?) Either way, enable employees to advocate by making them aware of opportunities and providing the brand talking points & materials to be your advocate. #employeedadvocacy #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Artificial Intelligence

Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? #AI #artificialintelligence #chatgpt

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Leo’s #DailyMarketingTips – Today, On Customer Loyalty

How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. #repeatbusiness #customerretention #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Budgeting

Be proactive in your advertising. This means anticipating your customers needs and “seasons”, and advertising your products and services just PRIOR. Example: Sept. starts marketing budgeting season. Is your marketing in gear NOW, so your name be seen as an option as your customers budget for 2024? #marketingstrategy #marketingbudget #advertisingstrategy

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Leo’s #DailyMarketingTips – Today, On Branding

Branding tip: Copy your logo on a blank document. Next to it, paste the logos of several of your competitors, including larger firms in the same industry. How does your logo compare? Perhaps it’s time to consider a new branding strategy. Let’s talk. #branding #brandingstrategy #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Thought Leadership

Yes, you can be a thought leader in your industry. Thought leadership develops from having a consistent mention in industry articles, speaking at industry events and posting and growing followers in social media. We can help make you or key people on your team become thought leaders. Let’s chat about the opportunities. #thoughtleadership #publicrelations

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