Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.
Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”. If you didn’t know anything about your company/product what would you want to know?
Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.
Turbocharge your testimonials. Don’t just use one testimonial. Promote the number of 5 star reviews that your company has for a powerful message.
#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding
Is your business seasonal? Plan your marketing push to start several weeks before the season to 1) promote when less competition, 2) get people thinking about you first & 3) perhaps expand the season.
Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..
Thank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!
Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.
Marketing budgeting for 2017? Make your budget play offense and defense. Have marketing defend your positions. Attack opportunities.