Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Henry Ford had a great line about market research and his product, “If I’d asked customers what they wanted, they would have said ‘a faster horse’.” Remember, market research measures the past or provides future insight in the context of the past.
Improve the likelihood of getting media to use your articles and releases is to tie them into the news or the current environment. For example, how do your products or services help or are used as we exit the pandemic or face inflation or resume in-person meetings, etc.? Don’t just make it about you. Bring …