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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

May 10, 2022
Advertising, Social Media, Thought Leadership
Leo’s Daily Tip – Today, On Advertising

In advertising, but especially ads on social media, it’s important to first grab the prospect’s attention and lead it to your message. Many overlook this concept by posting “inside the box” posts that are technical, familiar, generic or safe. Grab attention first, in a relevant way, then deliver the message.

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Apr 27, 2021
Advertising, Daily Tips, Thought Leadership
Leo’s Daily Tip – Today, On Advertising

When planning a product demo or how-to video, clear your mind such that you imagine your story told to someone who knows nothing about your process. Then take them step-by-step starting with the basics and build as you go.  Too many videos lose their audience by skipping steps and/or assuming viewers have a higher level …

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