Nov 23, 2015
Advertising, Daily Tips, Mobile Marketing, Uncategorized
Leo’s Daily Advertising Tip – Mobile Marketing
About half of all mobile discovery begins on search engines. Be sure your keywords are ones people use when on mobile. #mobilemonday
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LEO’S DAILY TIP – TODAY, ON ADVERTISING
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Nov 16, 2015
Advertising, Mobile Marketing
Leo’s Daily Advertising Tip – Mobile Marketing
Irrelevant content is the death of mobile marketing. People rush a read while multitasking. You’ll lose them if you slow them down. KISS is king. #mobilemonday
Nov 13, 2015
Advertising, Social Media
Leo’s Daily Advertising Tip – Social Media
People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.
Nov 9, 2015
Advertising, Mobile Marketing
Leo’s Daily Advertising Tip – Mobile Marketing
Choosing keywords for mobile may be different from desktop keywords. People search on mobile differently. Google has a good tool for finding mobile keywords.
Nov 5, 2015
Advertising, Public Relations
Leo’s Daily Advertising Tip – Cause Marketing
Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?
Oct 29, 2015
Uncategorized
Leo’s Daily Advertising Tip – Social Media
Do you just post one time per message? Consider republishing content a 2nd or 3rd time since people check social media throughout the day and may miss the first time.
Oct 27, 2015
Advertising, Social Media
Leo’s Daily Advertising Tip – Social Media
Keep social media content current…meaning post about today’s events of interest to followers, related to your business, & start conversations about their thoughts on it.
Oct 23, 2015
Advertising, Strategic Planning
Leo’s Daily Advertising Tip – Strategic Planning
How’s your customer service on social media? Sprout Social reports that 88% of messages to companies go unanswered within 72 hours. Yikes!
Oct 21, 2015
Advertising, Social Media
Leo’s Daily Advertising Tip – Social Media
Got a negative post? Instead of deleting it, acknowledge it, respond in a positive way, take the conversation offline, then, update the post showing resolution of the issue.
Sep 28, 2015
Advertising, Mobile Marketing
Leo’s Daily Advertising Tip – Mobile Advertising
Targeting is most important in #mobileadvertising but be careful not to over-target so you over-limit your audience. #mobilemonday