Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Take the principles of social media to the rest of your marketing. Feature and engage customers as your spokespeople in all media, telling their stories about your company and products.
Too many companies forget to post and link to media coverage about them. Post about it from you, your organization and your groups.
Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?
For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.
It’s cool how digital makes it easy to promote causes and to give, but remember the many who are not tech savvy and need other media to reach them.
When writing a press release, don’t use lazy adjectives. Revise out bland words while keeping newsy. Example, from fast-growing company to double digit growing company.
Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations
In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.
In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.
#PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.