Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Market research only reflects the past or the past environment or attitudes. As a predictor of the future, it needs subjectivity which often makes it fall short.
Is your Chief Marketing Officer #CMO respected in leadership as a person who can influence changes in your organization to market better or are they just the pretty pictures and social media person? #thoughtleadership
Not all apps need to be sold in the popular app stores, which can take time and money. Especially for company apps, make download accessible within your own app center. #mobilemonday
There seems to be a crush of Christmas cards at this time of the year. Will your message stand out? What do you think of sending something meaningful before (Thanksgiving) or after (New Year)?
Take advantage of the year end to remind customers/clients about some highlights you accomplished for them during the year.
The year end is a great time to ask customers what they liked and didn’t like this past year and how you can improve things to their satisfaction.
Are mobile apps a waste? Statistics say the average person uses 26 apps per month, the same number for years. Make yours special or perhaps forget it. #mobilemonday
#reverseshowrooming idea: do something special for customers while they’re shopping in the store, for a limited time. Remember Kmart’s Blue Light Specials?
Strategy idea for northerners: do you have a blizzard strategy? If there is a blizzard in your region, do you have a special promotion planned to take advantage of people staying at home?
Strategy idea: start with email to reach the broad market. Collect mailing addresses of clickers to the email. Then use regular mail follow up with bigger message leading to closing sale.