Nov 17, 2014
Daily Tips, Public Relations
Leo’s Daily Ad Tip – Public Relations
Tip to get the media to write about you – comment on current events as it relates to your area of expertise.
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Tip to get the media to write about you – comment on current events as it relates to your area of expertise.
Follower growth happening naturally has changed as social media sites work to grow their revenues. You may need to pay them for targeted advertising now, in order to grow followers.
People don’t start reading an ad at the top of the page, they usually start about a quarter of the way down which is where you should put the most important copy.
Be careful that your tags aren’t too broad e.g. “funny” is a most popular tag but your post may be lost among many others.
A valuable public relations idea is to make sure your Website is search engine optimized (SEO). Often a Google search is the first step a writer takes when writing about a topic.
Whether you are a professional firm, retailer, or manufacturer, be THE expert of a defined area so that customers can understand precisely why they should prefer your company over others.
Although #hashtags have become less important for many social media sites. On Instagram hashtags help-avg. 12.6% more engagement, according to Simply Measured.
A valuable cause marketing idea that also helps you add to social media followers, join with a cause and offer to add a dollar for every new follower during a specific time period if they promote you to their followers.
Holiday time is a good time to develop a #causemarketing promotion to help others and to communicate one additional way your company is a good corporate citizen.
What do you think about holiday cards? People always remember who doesn’t send on! It costs a little more to have a custom card created but it says so much more about your company and culture.