Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Internet advertising? Use a strong visual and for best results, try to make it look editorial or native and not stock-like or too promotional.
#mobilemonday for B2B – what would be useful for B2B – things like directions, calculators, white papers (to read on a trip), etc. and not general information.
If the keyword in your pay-per-click advertisement is also not on the link page, it will be more difficult to get noticed by Google and to link.
One way to boost your ranking on Google is to claim your business address there and then get customers to write reviews on Google.
Advertising budget money is always tight, but try to make room in the 2015 marketing budget to test something new-a new medium, market or direction.
Wishing you a Happy Thanksgiving! It’s a perfect time to thank your customers or clients with a note or a customer appreciation event.
No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.
What’s your handout? We’re so focused on digital, many overlook the printed. How do you impress or remind after the presentation or influence the pass along to a boss or co-worker?
#Cause marketing? Don’t leave money on the table. After the event, more money and awareness can be raised by promoting photos, results reporting, last chance giving and more.
What separates the great B2B Websites from the good ones? In a word, information – the kind of information prospects and clients seek to make the decisions you want.