Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – what time are you posting on social media? That people are at home may change the prime time for your posting. Test out a number of times to see if engagement levels change.
When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles? Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow followers
Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.
How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?
If the keyword in your pay-per-click advertisement is also not on the link page, it will be more difficult to get noticed by Google and to link.
Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.
Take a look at your Website. What are you asking visitors to do next or to order? Don’t just assume they’ll find the shopping cart or contact us page and figure it out from there.
Social media is largely about sharing. Is what you just posted shareable? What types of posts do you like to share?
Many companies have a disconnect between their brand/advertising message and their sales presentations? Make sure the same points and advantages are reinforced in a consistent way throughout the selling process.